Wrangler® and Coors Banquet® Saddle Up for Western Apparel Line
Wrangler (NYSE:KTB) and Coors Banquet have announced their first-ever co-branded apparel collection launching August 21, 2025. The collaboration features over 20 unique pieces including denim vests with Coors-branded embroidery, Western-inspired pullover sweaters, limited-edition Cowboy Cut® Jeans, and graphic t-shirts.
The partnership includes a unique marketing campaign featuring the first-ever national ads painted with Coors Banquet beer by artist Caitlin Hatch. The brands will showcase the collection through the Legends of the West Tour, hosting pop-up events in Dallas (Sept 4), Nashville (Sept 11), and Denver (Sept 25). The collection will be available through Wrangler stores, select western retailers, and online at shop.coors.com and wrangler.com.
Wrangler (NYSE:KTB) e Coors Banquet hanno presentato la loro prima collezione di abbigliamento co-branded, in uscita il 21 agosto 2025. La collaborazione comprende oltre 20 pezzi unici, tra cui gilet in denim con ricami Coors, pullover in stile western, i jeans edizione limitata Cowboy Cut® e t-shirt grafiche.
La partnership include una campagna marketing innovativa con i primi spot nazionali dipinti con birra Coors Banquet dall'artista Caitlin Hatch. I brand promuoveranno la collezione nel Legends of the West Tour, con pop-up a Dallas (4 settembre), Nashville (11 settembre) e Denver (25 settembre). La linea sarà disponibile nei negozi Wrangler, in alcuni rivenditori western selezionati e online su shop.coors.com e wrangler.com.
Wrangler (NYSE:KTB) y Coors Banquet han anunciado su primera colección de ropa co-brandeada, que se lanzará el 21 de agosto de 2025. La colaboración incluye más de 20 piezas únicas, como chalecos vaqueros con bordados de Coors, jerséis estilo western, los vaqueros edición limitada Cowboy Cut® y camisetas gráficas.
La asociación incorpora una campaña de marketing única con los primeros anuncios nacionales pintados con cerveza Coors Banquet por la artista Caitlin Hatch. Las marcas presentarán la colección en la Legends of the West Tour, con eventos pop-up en Dallas (4 de septiembre), Nashville (11 de septiembre) y Denver (25 de septiembre). La colección estará disponible en tiendas Wrangler, en minoristas western selectos y en línea en shop.coors.com y wrangler.com.
Wrangler (NYSE:KTB)와 Coors Banquet가 최초의 공동 브랜드 의류 컬렉션을 발표했으며, 출시일은 2025년 8월 21일입니다. 이번 협업에는 코어스 브랜드 자수가 들어간 데님 베스트, 웨스턴 스타일 풀오버 스웨터, 한정판 Cowboy Cut® 진, 그래픽 티셔츠 등 20가지 이상의 개성 있는 아이템이 포함됩니다.
파트너십에는 아티스트 Caitlin Hatch가 Coors Banquet 맥주로 직접 그린 최초의 전국 광고를 포함한 독특한 마케팅 캠페인이 포함됩니다. 브랜드는 Legends of the West Tour를 통해 컬렉션을 선보이며, 댈러스(9월 4일), 내슈빌(9월 11일), 덴버(9월 25일)에 팝업 이벤트를 개최합니다. 컬렉션은 Wrangler 매장, 일부 웨스턴 소매점, 그리고 shop.coors.com 및 wrangler.com 온라인에서 만나볼 수 있습니다.
Wrangler (NYSE:KTB) et Coors Banquet ont annoncé leur toute première collection de vêtements co-brandée, lancée le 21 août 2025. La collaboration comprend plus de 20 pièces uniques, notamment des vestes en denim avec broderies Coors, des pulls inspirés du style western, le jean en édition limitée Cowboy Cut® et des t-shirts graphiques.
Le partenariat comporte une campagne marketing singulière avec les premières publicités nationales peintes à la bière Coors Banquet par l'artiste Caitlin Hatch. Les marques mettront la collection en avant lors de la Legends of the West Tour, avec des pop-up à Dallas (4 septembre), Nashville (11 septembre) et Denver (25 septembre). La collection sera disponible dans les boutiques Wrangler, chez certains détaillants western sélectionnés et en ligne sur shop.coors.com et wrangler.com.
Wrangler (NYSE:KTB) und Coors Banquet haben ihre erste gemeinsame Bekleidungskollektion angekündigt, die am 21. August 2025 startet. Die Kooperation umfasst über 20 einzigartige Teile, darunter Denim-Westen mit Coors-Stickerei, western-inspirierte Pullover, die limitierte Cowboy Cut®-Jeans und Grafik-T-Shirts.
Die Partnerschaft beinhaltet eine besondere Marketingkampagne mit den ersten landesweiten Werbespots, die von der Künstlerin Caitlin Hatch mit Coors Banquet-Bier gemalt wurden. Die Marken präsentieren die Kollektion auf der Legends of the West Tour und veranstalten Pop-up-Events in Dallas (4. Sept.), Nashville (11. Sept.) und Denver (25. Sept.). Die Kollektion ist in Wrangler-Filialen, bei ausgewählten Western-Händlern und online auf shop.coors.com und wrangler.com erhältlich.
- Strategic brand collaboration leveraging both companies' Western heritage
- Innovative marketing campaign using beer-painted advertisements
- Multi-city promotional tour to drive engagement and sales
- None.
Limited-release collection honors the spirit of the West and is celebrated with first-ever national ad painted with Coors Banquet beer
Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across a variety of items, including denim vests with custom Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, classic Wrangler® 13MWZ Cowboy Cut® Jeans with limited-edition copper hardware, graphic t-shirts, and more.
"This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations," said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. "We're thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it's at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces."
To bring the collaboration to life in a bold new way, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to paint Rocky Mountain Watercolors - hand-painted, Western-style posters that will double as the first-ever national ads made with beer. Each poster was crafted using a custom watercolor blend made with Coors Banquet, the beer made with
"This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure," said John Meagher, Vice President of Global Brand Marketing at Wrangler. "Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way."
Wrangler and Coors Banquet are also hitting the road to give fans a chance to experience the collection up-close through a series of pop-up events at local bars in
Fans can bring home a piece of the Wrangler x Coors Banquet collection via a Wrangler store or select western retailers, and online at shop.coors.com or wrangler.com. Ten prints of the one-of-a-kind watercolor art will be made available each weekday at noon CST at shop.coors.com starting August 21 through September 3, while supplies last.
ABOUT WRANGLER
Wrangler ®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its
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SOURCE Molson Coors Beverage Company
FAQ
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