Goody® Hair Teams Up with Lee® for Limited-Edition Accessories Collection
Goody and Lee (NYSE: KTB) launched a limited-edition Goody x Lee accessories collection on January 13, 2026.
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Rhea-AI Summary
Goody and Lee (NYSE: KTB) launched a limited-edition Goody x Lee accessories collection on January 13, 2026. The 20-piece capsule includes brushes, hair ties, headbands, scrunchies, claw clips and bows with denim-inspired prints and Americana styling. Prices range from $5.94 to $12.94. The collection is available exclusively at Walmart, Walmart.com and Lee.com.
The partnership marks Lee's first foray into hair and beauty accessories and is positioned as an affordable, trend-driven capsule tied to American denim heritage.
Details
News Market Reaction – KTB
On Jan 13, the day this news came out, KTB closed 0.59% above the previous close.
Data tracked by StockTitan Argus for the Jan 13 session.
Key Figures
- Collection size
- 20 items
- Number of Goody x Lee accessories in the limited-edition capsule
- Price range
- $5.94–$12.94
- Retail price range for Goody x Lee collection
- Brand age
- 135 years
- Lee brand history length mentioned in release
- Countries sold
- more than 100 countries
- Global reach of Lee products
- Branded locations
- 900+ locations
- Number of Lee branded retail locations
- U.S. anniversary
- 250th anniversary year
- Reference to America’s approaching 250th anniversary
- Goody founding year
- 1907
- Year Goody was founded
Historical Context
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Limited-edition Wrangler x Cherry apparel and accessories launch.
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Quarterly dividend raised to $0.53 per share, a 2% increase.
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Announcement of Q3 2025 earnings release and conference call timing.
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Multi-year Wrangler licensing deal for elevated headwear line.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Renowned hair accessories brand collaborates with the iconic denim brand, offering assorted hair brushes, clips, scrunchies, and more
"Goody is a leader in the hair and beauty market, and we're thrilled to partner with them on Lee's first accessories collaboration," said Joe Broyles, vice-president of global collaborations for Lee. "This capsule blends current trends and consumer needs and pairs perfectly with Lee's denim apparel and tops. We anticipate it will excite our current shoppers at Walmart as well as bring new fans to both brands."
The limited-edition collection is comprised of 20 items from Goody, including brushes, hair ties, headbands, scrunchies, claw clips, and bows. All pieces feature prints & colorways that are rooted in American style, highlighting denim, and reimagined for right now. This collaboration fuses the heritage of both brands with individual style and self-expression. With prices ranging from
"There's something timeless about American denim and effortless, everyday style," said Jen Delaney, Senior Director of Brand Marketing, Goody. "As we head into America's 250th anniversary year, this Goody x Lee collection feels like a fresh take on modern Americana—classic, confident and strong."
The Goody x Lee® Collection is available now exclusively at Walmart.com, in select Walmart stores, and on Lee.com. For more on the collaboration, follow along at @goodyhair and @leejeans
About Goody:
Goody is the affordable, on-trend hair accessory and brush brand that delivers quality value solutions for every type of hair needs. Since the brand's founding in 1907, Goody has been the leader in 'ouchless' hair accessories, allowing you to freely experiment and express your personal style without worry about harm to your hair.
About LEE:
Lee®, a Kontoor Brands (NYSE: KTB) brand, is an iconic American brand that's been designing to a higher standard for 135 years. From its foundation of iconic denim and workwear, Lee has built a global following with products sold in more than 100 countries and 900+ branded retail locations. The brand's attention to trend-right and timeless styles and balance between denim and casual apparel appeals to male and female customers. Meanwhile, Lee's integration in pop culture with global collaborations, expanded lifestyle offerings and equity campaign is attracting a new generation of fans worldwide. For more information, visit www.lee.com.
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SOURCE Goody Hair
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