Goody® Hair Teams Up with Lee® for Limited-Edition Accessories Collection
Rhea-AI Summary
Goody and Lee (NYSE: KTB) launched a limited-edition Goody x Lee accessories collection on January 13, 2026. The 20-piece capsule includes brushes, hair ties, headbands, scrunchies, claw clips and bows with denim-inspired prints and Americana styling. Prices range from $5.94 to $12.94. The collection is available exclusively at Walmart, Walmart.com and Lee.com.
The partnership marks Lee's first foray into hair and beauty accessories and is positioned as an affordable, trend-driven capsule tied to American denim heritage.
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News Market Reaction
On the day this news was published, KTB gained 0.59%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
KTB was down 4.35% while key peers were mixed: PVH (-0.34%), VFC (+1.86%), GIL (-1.13%), LEVI (-0.23%), COLM (-1.77%). No broad, same-direction sector move was evident.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 17 | Wrangler-Cherry capsule | Positive | -2.7% | Limited-edition Wrangler x Cherry apparel and accessories launch. |
| Oct 30 | Leadership appointment | Positive | +0.1% | New SVP appointed to drive Helly Hansen global strategy. |
| Oct 24 | Dividend increase | Positive | -1.2% | Quarterly dividend raised to $0.53 per share, a 2% increase. |
| Oct 13 | Earnings date set | Neutral | +5.7% | Announcement of Q3 2025 earnings release and conference call timing. |
| Oct 07 | Licensing agreement | Positive | -2.6% | Multi-year Wrangler licensing deal for elevated headwear line. |
Recent brand and licensing collaborations for KTB have often been followed by negative or muted price reactions, even when the news itself was strategically positive.
Over the past few months, KTB has emphasized brand-building and portfolio expansion. Wrangler launched a 15-piece collaboration with Cherry on Dec 17, 2025, while earlier a multi-year headwear licensing deal with CAPX was announced on Oct 7, 2025. The company also modestly raised its quarterly dividend to $0.53 per share on Oct 24, 2025 and scheduled Q3 2025 earnings for early November. Executive leadership at Helly Hansen was strengthened on Oct 30, 2025. Today’s Lee x Goody partnership continues this pattern of lifestyle collaborations and brand extensions.
Market Pulse Summary
This announcement highlights another step in KTB’s brand-extension strategy, pairing Lee with Goody for a 20-item accessories capsule priced between $5.94 and $12.94 and distributed through Walmart and Lee.com. It follows prior collaborations and licensing deals aimed at broadening lifestyle reach. In assessing impact, investors may watch how this partnership contributes to Lee’s global footprint across 100+ countries and 900+ branded locations and whether it supports overall revenue and margin trends seen in recent filings.
AI-generated analysis. Not financial advice.
Renowned hair accessories brand collaborates with the iconic denim brand, offering assorted hair brushes, clips, scrunchies, and more
"Goody is a leader in the hair and beauty market, and we're thrilled to partner with them on Lee's first accessories collaboration," said Joe Broyles, vice-president of global collaborations for Lee. "This capsule blends current trends and consumer needs and pairs perfectly with Lee's denim apparel and tops. We anticipate it will excite our current shoppers at Walmart as well as bring new fans to both brands."
The limited-edition collection is comprised of 20 items from Goody, including brushes, hair ties, headbands, scrunchies, claw clips, and bows. All pieces feature prints & colorways that are rooted in American style, highlighting denim, and reimagined for right now. This collaboration fuses the heritage of both brands with individual style and self-expression. With prices ranging from
"There's something timeless about American denim and effortless, everyday style," said Jen Delaney, Senior Director of Brand Marketing, Goody. "As we head into America's 250th anniversary year, this Goody x Lee collection feels like a fresh take on modern Americana—classic, confident and strong."
The Goody x Lee® Collection is available now exclusively at Walmart.com, in select Walmart stores, and on Lee.com. For more on the collaboration, follow along at @goodyhair and @leejeans
About Goody:
Goody is the affordable, on-trend hair accessory and brush brand that delivers quality value solutions for every type of hair needs. Since the brand's founding in 1907, Goody has been the leader in 'ouchless' hair accessories, allowing you to freely experiment and express your personal style without worry about harm to your hair.
About LEE:
Lee®, a Kontoor Brands (NYSE: KTB) brand, is an iconic American brand that's been designing to a higher standard for 135 years. From its foundation of iconic denim and workwear, Lee has built a global following with products sold in more than 100 countries and 900+ branded retail locations. The brand's attention to trend-right and timeless styles and balance between denim and casual apparel appeals to male and female customers. Meanwhile, Lee's integration in pop culture with global collaborations, expanded lifestyle offerings and equity campaign is attracting a new generation of fans worldwide. For more information, visit www.lee.com.
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SOURCE Goody Hair
FAQ
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