Mattel Creations Debuts Fisher-Price® Little People® x André Saraiva, Reimagining a Childhood Favorite Through Contemporary Art

Key Terms

direct-to-consumer financial

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

collectible financial

A collectible is a physical or digital item bought primarily for its scarcity, rarity, or potential to appreciate in value over time, such as coins, stamps, art, vintage toys, or limited-edition digital tokens. Investors care because collectibles can diversify a portfolio and offer returns uncorrelated with stocks or bonds, but their value depends on buyer demand and authenticity—think of them as alternative investments that trade on taste and rarity rather than predictable cash flows.

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The iconic Little People figures are reimagined by the celebrated French artist, blending nostalgic design with contemporary street art flair

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel Creations, Mattel’s design-driven direct-to-consumer platform for collectible collaborations, launched the Fisher-Price® Little People® x André Saraiva set, a bold reimagining of one of the world’s most beloved toy lines through the creative vision of André Saraiva. Available exclusively on Mattel Creations, this set transforms nostalgia into artistry, merging the timeless charm of Little People with André’s bold, recognizable graffiti style.

Mattel Creations, Mattel’s design-driven direct-to-consumer platform for collectible collaborations, launched the Fisher-Price® Little People® x André Saraiva set, a bold reimagining of one of the world’s most beloved toy lines through the creative vision of André Saraiva.

Designed, released and available exclusively through Mattel Creations, the collaboration reflects the platform’s ongoing efforts to connect global artists with Mattel’s most iconic brands, transforming toys into highly collectible objects that sit at the intersection of art, culture and play.

The set features four wooden figures: Mr. A, Mrs. A, Grumpy Boy, and Hervie, each instantly recognizable through Andre’s expressive visual language. Crafted in wood with the natural grain visible across three distinct skin tones, the figures are produced at a larger, display-forward scale that reflects their dual identity as toys and collectible art.

André began tagging the streets of Paris in 1986 with his signature top-hatted Mr. A character, an enduring symbol of joy and connection that has appeared over 300,000 times around the world. His work, rooted in graffiti culture but embraced by galleries and brands alike, celebrates the kind of creative spirit that Fisher-Price has championed for generations. Together, this collaboration bridges the worlds of childhood wonder and contemporary art, inviting fans to rediscover play as a universal language of expression.

“I’ve always believed that play is a form of art,” said André Saraiva. “Reimagining Little People through my characters felt natural. These figures carry emotion, humor and storytelling in a very direct way. Working with the Mattel Creations team on this partnership allowed us to treat play itself as a creative medium.”

“Mattel Creations is where our most iconic brands meet contemporary culture,” said Chris Down, Chief Design and Innovation Officer, Mattel. “Working with André allowed us to reimagine Little People as collectible art, honoring its emotional legacy while creating something distinctly new for an adult collector audience.”

The Fisher-Price Little People x André Saraiva set (SRP $70 USD) and merchandise, including tees, sweatshirts, a jacket and a tote (US only), will be available exclusively on MattelCreations.com, in limited quantities while supplies last.

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260211920809/en/

Press contacts:
Kelly Powers
Kelly.Powers@Mattel.com

Sarah Larkin
Sarah.Larkin@Mattel.com

Source: Mattel