/C O R R E C T I O N -- WooCommerce/
WooCommerce (NYSE:KVYO) and Klaviyo released a comprehensive global consumer study surveying over 6,000 shoppers across the US, UK, Canada, and Australia, revealing significant shifts in shopping behavior. The study found that 43% of consumers research products on one platform but purchase on another, while 64% consider reviews as their primary purchase driver.
Key findings show that 55% of Gen Z discover products on TikTok but validate through Amazon reviews, and 28% of consumers use AI for product discovery, rising to 66% among high earners. The research highlights a growing economic divide affecting purchasing decisions, with consumers becoming more intentional and validation-driven in their shopping journey.
WooCommerce (NYSE:KVYO) e Klaviyo hanno pubblicato uno studio globale sul consumo che ha coinvolto oltre 6.000 acquirenti in USA, Regno Unito, Canada e Australia, rivelando significativi cambiamenti nel comportamento di acquisto. Lo studio ha rilevato che il 43% dei consumatori ricerca prodotti su una piattaforma ma compra su un'altra, mentre il 64% considera le recensioni come driver principale dell'acquisto. Tra i risultati principali, il 55% della Generazione Z scopre i prodotti su TikTok ma li verifica tramite le recensioni su Amazon, e il 28% dei consumatori usa l'IA per la scoperta dei prodotti, salendo a 66% tra i soggetti ad alto reddito. La ricerca evidenzia un crescente cuneo economico che influisce sulle decisioni d'acquisto, con i consumatori sempre più intenzionali e guidati dalla validazione nel loro percorso di shopping.
WooCommerce (NYSE:KVYO) y Klaviyo publicaron un estudio global de consumo que encuestó a más de 6,000 compradores en EE. UU., Reino Unido, Canadá y Australia, revelando cambios significativos en el comportamiento de compra. El estudio encontró que el 43% de los consumidores investiga productos en una plataforma pero compra en otra, mientras que el 64% considera las reseñas como su principal impulsor de compra. Entre los hallazgos clave, el 55% de la Generación Z descubre productos en TikTok pero los valida con reseñas de Amazon, y el 28% de los consumidores usa IA para descubrir productos, aumentando a 66% entre los de mayores ingresos. La investigación destaca una creciente brecha económica que afecta las decisiones de compra, con los consumidores cada vez más intencionales y validados en su viaje de compra.
WooCommerce (NYSE:KVYO)와 Klaviyo는 미국, 영국, 캐나다, 호주에서 6,000명 이상의 소비자를 대상으로 한 글로벌 소비자 연구를 발표했습니다. 이 연구는 구매 행동에 의미 있는 변화를 드러냈으며, 소비자의 43%가 한 플랫폼에서 제품을 조사하지만 다른 플랫폼에서 구매하고, 64%는 리뷰를 구매 의사 결정의 주요 원인으로 간주합니다. 주요 결과로 Z세대의 55%가 TikTok에서 제품을 발견하지만 아마존 리뷰를 통해 검증하고, 소비자의 28%가 AI를 사용해 제품을 발견하며, 고소득층에서 이 수치는 66%로 상승합니다. 연구는 구매 결정을 좌우하는 경제적 격차가 확대되고 있으며, 소비자들이 점점 더 의도적이고 검증에 기반한 쇼핑 여정을 보이고 있음을 강조합니다.
WooCommerce (NYSE:KVYO) et Klaviyo ont publié une étude mondiale sur les consommateurs, sondant plus de 6 000 acheteurs aux États-Unis, au Royaume-Uni, au Canada et en Australie, révélant des changements importants dans le comportement d’achat. L’étude a révélé que 43% des consommateurs recherchent des produits sur une plateforme mais achètent sur une autre, tandis que 64% considèrent les avis comme le principal moteur d’achat. Parmi les principaux résultats, 55% de la génération Z découvre des produits sur TikTok mais les valide via les avis Amazon, et 28% des consommateurs utilisent l’IA pour la découverte de produits, montant à 66% chez les hauts revenus. La recherche met en évidence un fossé économique croissant qui influence les décisions d’achat, les consommateurs devenant de plus en plus intentionnels et guidés par la validation dans leur parcours d’achat.
WooCommerce (NYSE:KVYO) und Klaviyo haben eine umfassende globale Verbraucherstudie veröffentlicht, die über 6.000 Käufer in den USA, Großbritannien, Kanada und Australien befragte und signifikante Veränderungen im Einkaufsverhalten aufzeigt. Die Studie ergab, dass 43% der Verbraucher Produkte auf einer Plattform recherchieren, dort jedoch auf einer anderen kaufen, während 64% Bewertungen als primären Kaufanreiz ansehen. Zentrale Ergebnisse zeigen, dass 55% der Gen Z Produkte auf TikTok entdecken, diese aber über Amazon-Bewertungen validieren, und 28% der Verbraucher KI zur Produktentdeckung nutzen, bei Höherverdienenden bis zu 66%. Die Forschung hebt eine zunehmende wirtschaftliche Kluft hervor, die Kaufentscheidungen beeinflusst, wobei Verbraucher immer absichtlicher und stärker validierungsorientiert einkaufen.
WooCommerce (NYSE:KVYO) و Klaviyo أصدرتا دراسة عالمية شاملة حول المستهلكين استهدفت أكثر من 6,000 مشتري في الولايات المتحدة والمملكة المتحدة وكندا وأستراليا، وكشفت عن تحولات كبيرة في سلوك الشراء. وجدت الدراسة أن 43% من المستهلكين يبحثون عن المنتجات على منصة واحدة ثم يشترون من منصة أخرى، بينما يعتبر 64% من المستهلكين التقييمات المحفز الأساسي للشراء. وتظهر النتائج الرئيسية أن 55% من جيل Z يكتشفون المنتجات على TikTok لكنهم يتحققون منها من خلال تقييمات أمازون، وأن 28% من المستهلكين يستخدمون الذكاء الاصطياعي لاكتشاف المنتجات، ويرتفع هذا إلى 66% بين ذوي الدخل العالي. تسلط الدراسة الضوء على فجوة اقتصادية متزايدة تؤثر في قرارات الشراء، حيث يصبح المستهلكون أكثر قصدية وتوجهاً للتحقق في رحلتهم الشرائية.
WooCommerce (NYSE:KVYO) 与 Klaviyo 发布了一项全球消费者综合研究，覆盖美国、英国、加拿大和澳大利亚，调查对象超过 6,000 名购物者，揭示购物行为的显著变化。研究发现 43% 的消费者在一个平台上研究产品但在另一个平台购买，而 64% 的人将评价视为购买的主要驱动因素。关键发现显示 55% 的 Z 世代在 TikTok 上发现产品，但通过亚马逊的评价进行验证，28% 的消费者使用 AI 进行产品发现，在高收入人群中这一比例上升至 66%。研究凸显日益扩大的经济分化，影响购买决策，消费者在购物旅程中变得更加有目的且以验证为导向。
- 28% of consumers already use AI for product discovery, with 66% adoption among high earners
- Strong consumer focus on validation and trust, with 64% citing reviews as top purchase driver
- Cross-platform shopping behavior indicates sophisticated consumer engagement opportunities
- 43% of consumers abandoning purchases due to product quality uncertainty
- Declining financial confidence among consumers affecting purchasing decisions
- Increasing complexity in consumer purchase journeys requiring more touchpoints
In the news release, New Consumer Data Reveals Financial Confidence Slump Driving Shift to Intentional Shopping, issued Sept. 17, 2025 by WooCommerce over PR Newswire, we are advised by the company that the quote in the fourth paragraph should be attributed to "Tamara Niesen" rather than "Tamra Niesen" as originally issued inadvertently. The complete, corrected release follows:
New Consumer Data Reveals Financial Confidence Slump Driving Shift to Intentional Shopping
Global survey of 6,000 shoppers from Woo and Klaviyo reveals the rise of intentional purchasing and what it means for ecommerce brands
The research also exposes a significant economic divide that's fundamentally changing how people approach online purchasing decisions.
Shopping journeys are cross-platform and intentional
Consumers are increasingly cautious and deliberate, prioritizing validation over convenience. Rising living costs, a flood of digital options, and changing discovery behaviors mean shoppers now triangulate their decisions across multiple platforms. They validate across multiple touchpoints before committing;
"This research confirms what our merchant community is experiencing firsthand: consumers are taking longer, more complex paths to purchase because they're being more intentional about every decision," said Tamara Niesen, Chief Marketing Officer at Woo. "The financial confidence divide we uncovered shows why brands need to shift from simply selling products to delivering genuine value and experiences that meet shoppers where they are, both practically and emotionally."
The role of AI in discovery
The study also revealed that
Trust and personalization define the new standard
Despite economic pressures, consumers refuse to compromise on quality, safety, and trust. The study found
"Consumers are telling us loud and clear: every purchase now comes with higher expectations. It's not just about price, it's about trust, timing, and relevance," said Jamie Domenici, Chief Marketing Officer at Klaviyo. "This research shows why brands need a unified understanding of their data to build stronger relationships with every customer and deliver shopping experiences that feel personal and meaningful."
Real merchants are already seeing these shifts firsthand
WooCommerce merchant and Klaviyo customer Smile Brilliant has experienced the changing landscape described in the research. "Audiences for your product are becoming increasingly difficult to attract and retain," said Brendon Alaniz, Lead Project Manager at Smile Brilliant. "Having the tools to optimize engagement and conversions, foster relationships, and maintain trust is critical for success in today's ecommerce landscape."
About the research
The study was conducted by Atomik Research among 6,021 respondents across the
Access the full report
- Commerce insights report: Cracking the code on the modern consumer is available for download on the landing page. The report includes detailed findings across five key themes: Purpose-driven purchase decisions, modern discovery behaviors, fluid customer journeys, connection preferences, and loyalty expectations.
- Media can also email press@woocommerce.com to obtain a copy of the report.
- A gallery of media and editorial graphics from the report is available on the Woo Newsroom blog post.
About Woo
Woo is the company behind WooCommerce, the open-source ecommerce platform powering more than 4 million online stores. Built on WordPress, WooCommerce offers unlimited extensibility and flexibility for store owners and builders.
Woo is a fully distributed company with employees all over the world, dedicated to empowering success for merchants, developers, and anyone else making a living through ecommerce. woocommerce.com
About Klaviyo
Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Mattel, Glossier, CorePower Yoga, Daily Harvest and 176,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue. klaviyo.com
View original content:https://www.prnewswire.com/news-releases/new-consumer-data-reveals-financial-confidence-slump-driving-shift-to-intentional-shopping-302558403.html
SOURCE WooCommerce
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