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Lamar Advertising Company Announces Cash Dividend on Common Stock & Extension of Stock and Debt Repurchase Programs

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buybacks dividends

Lamar Advertising Company (Nasdaq: LAMR) declared a quarterly cash dividend of $1.60 per share payable March 31, 2026 to holders of record on March 16, 2026. The company expects aggregate quarterly distributions in 2026 to total at least $6.40 per share, subject to board approval.

The board also extended two repurchase programs through September 30, 2027: up to $250 million more for Class A stock repurchases and up to $250 million for Lamar Media Corp. debt repurchases. No debt repurchases have been made to date; $250 million of the stock program remains available.

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Positive

  • Quarterly dividend declared at $1.60 per share
  • 2026 minimum distributions expected to total at least $6.40 per share
  • Stock repurchase capacity extended by $250M through Sept 30, 2027

Negative

  • Debt repurchase program authorized for $250M but no repurchases made to date
  • Repurchase programs remain discretionary and may be suspended or discontinued

Key Figures

Quarterly dividend: $1.60 per share 2026 distributions: At least $6.40 per share Stock repurchase capacity: $250 million +5 more
8 metrics
Quarterly dividend $1.60 per share Payable March 31, 2026 on Class A and B common stock
2026 distributions At least $6.40 per share Expected aggregate 2026 quarterly distributions including March 31, 2026 payment
Stock repurchase capacity $250 million Remaining authorization under extended Class A common stock repurchase program
Debt repurchase capacity $250 million Authorized repurchases of Lamar Media Corp. senior notes and other indebtedness
Repurchase extension Through September 30, 2027 Stock and debt repurchase programs extended from March 31, 2026
Prior stock repurchases $150 million Previously completed under stock repurchase program
Total stock program size $400 million Overall size of stock repurchase authorization after increase
No debt repurchases None to date No repurchases yet under the debt repurchase program as of announcement

Market Reality Check

Price: $135.02 Vol: Volume 674,236 vs 20-day ...
normal vol
$135.02 Last Close
Volume Volume 674,236 vs 20-day average 566,714 suggests modestly elevated trading ahead of this update. normal
Technical Shares at $135.02 are trading above the $124.80 200-day moving average and sit close to the $136.69 52-week high.

Peers on Argus

LAMR was up 0.68% while key peers like GLPI, SBAC, WY and IRM showed negative mo...

LAMR was up 0.68% while key peers like GLPI, SBAC, WY and IRM showed negative moves and DLR was slightly positive, pointing to a stock-specific reaction rather than a sector-wide REIT move.

Common Catalyst One peer, SBAC, also reported dividends alongside earnings, but broader REIT peers did not share similar buyback/dividend headlines today.

Previous Buybacks,dividends Reports

1 past event · Latest: May 15 (Positive)
Same Type Pattern 1 events
Date Event Sentiment Move Catalyst
May 15 Dividend & buyback update Positive +2.6% Raised dividend guidance and expanded stock repurchase authorization for shareholders.
Pattern Detected

Prior buyback/dividend announcements with similar structure have coincided with a positive price reaction for LAMR.

Recent Company History

In May 2025, Lamar announced a quarterly dividend of $1.55 per share and projected total 2025 distributions of at least $6.20 per share, while also expanding its stock repurchase authorization to leave $250 million available. That shareholder-return update was followed by a 2.57% gain over 24 hours. Today’s announcement similarly combines a higher dividend rate and an extended stock and debt repurchase framework, continuing this capital return focus.

Historical Comparison

+2.6% avg move · Lamar’s prior buyback/dividend update under this tag saw an average 2.57% 24-hour move, indicating t...
buybacks,dividends
+2.6%
Average Historical Move buybacks,dividends

Lamar’s prior buyback/dividend update under this tag saw an average 2.57% 24-hour move, indicating that capital return announcements have historically drawn a constructive market response.

Dividend guidance has progressed from a $1.55 quarterly dividend and at least $6.20 per-share annual distributions in 2025 to a declared $1.60 quarterly dividend and expected 2026 distributions of at least $6.40, while maintaining substantial repurchase capacity.

Market Pulse Summary

This announcement highlighted Lamar’s continued emphasis on shareholder returns, with a $1.60 quarte...
Analysis

This announcement highlighted Lamar’s continued emphasis on shareholder returns, with a $1.60 quarterly dividend and expected 2026 distributions of at least $6.40 per share, alongside extended stock and debt repurchase programs totaling $250 million each. Historically, similar buyback and dividend updates have coincided with constructive stock reactions. Investors may focus on how actively the company uses these authorizations, its overall leverage profile, and any changes in advertising demand or macro conditions when interpreting this capital allocation stance.

Key Terms

senior notes, credit agreement, 10b5-1 trading plans
3 terms
senior notes financial
"repurchase by Lamar Media Corp., its wholly owned subsidiary, of up to $250 million of Lamar Media Corp.’s outstanding senior notes"
Senior notes are a type of loan that a company borrows from investors, promising to pay it back with interest. They are called "senior" because in case the company faces financial trouble, these lenders are paid back before others. This makes senior notes safer for investors compared to other types of loans or bonds.
credit agreement financial
"and other indebtedness outstanding from time to time under Lamar Media Corp.’s credit agreement."
A credit agreement is a written loan contract between a borrower and a bank or other lender that lays out how much money can be borrowed, the interest rate, repayment schedule, fees, and the rules the borrower must follow. For investors, it matters because those terms affect a company’s cash costs, borrowing flexibility and risk of default — similar to how a mortgage’s rules determine a homeowner’s monthly budget and freedom to make changes.
10b5-1 trading plans regulatory
"The company may also establish 10b5-1 trading plans from time to time that will provide flexibility"
A 10b5-1 trading plan is a written, pre-set schedule that lets company insiders automatically buy or sell stock at specified times or prices, similar to setting up automatic bill payments. It matters to investors because it lowers the chance that executives are trading based on secret information and provides a clear record of planned trades, helping markets judge whether insider sales reflect business fundamentals or personal needs.

AI-generated analysis. Not financial advice.

BATON ROUGE, La., Feb. 26, 2026 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $1.60 per share payable on March 31, 2026 to stockholders of record of Lamar’s Class A common stock and Class B common stock on March 16, 2026. Subject to the approval of its board of directors, Lamar expects aggregate quarterly distributions to stockholders in 2026, including the dividend payable on March 31, 2026, will total at least $6.40 per common share.

In addition, Lamar announces that its board of directors has authorized the extension of its existing (1) stock repurchase program, which provides for the repurchase of up to an additional $250 million of its Class A common stock and (ii) debt repurchase program, which provides for the repurchase by Lamar Media Corp., its wholly owned subsidiary, of up to $250 million of Lamar Media Corp.’s outstanding senior notes and other indebtedness outstanding from time to time under Lamar Media Corp.’s credit agreement. The repurchase programs, which were previously set to expire on March 31, 2026, have been extended through September 30, 2027. The repurchase programs may be further extended, suspended or discontinued at any time.

Such repurchases may be made on the open market or in privately negotiated transactions. The timing and amount of any repurchases will be determined by the company’s management based on its evaluation of market conditions and other factors. The company may also establish 10b5-1 trading plans from time to time that will provide flexibility if and when it buys back securities.

As of the date hereof, no repurchases have been made under the debt repurchase program. Lamar previously repurchased $150 million under its stock repurchase program, and increased the overall size of the stock repurchase program to $400 million, of which $250 million remains available for future repurchases.

Forward-Looking Statements
This press release contains “forward-looking statements” concerning Lamar Advertising Company’s goals, beliefs, expectations, strategies, objectives, plans, future operating results and underlying assumptions and other statements that are not necessarily based on historical facts. Actual results may differ materially from those indicated in our forward-looking statements as a result of various factors, including those factors set forth in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2025, as supplemented by any risk factors contained in our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K‎. We undertake no obligation to update the information contained in this press release to reflect subsequently occurring events or circumstances.

About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 360,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,500 displays.

Company Contact:

Buster Kantrow
Director of Investor Relations
Lamar Advertising Company
(225) 926-1000
bkantrow@lamar.com


FAQ

What dividend did Lamar (LAMR) declare for March 2026 and when is it payable?

Lamar declared a quarterly cash dividend of $1.60 per share, payable March 31, 2026. According to the company, record date for both Class A and Class B stock is March 16, 2026 and payment will follow on the stated date.

How much in total dividends does Lamar (LAMR) expect to distribute in 2026?

Lamar expects aggregate quarterly distributions in 2026 to total at least $6.40 per share. According to the company, this expectation is subject to board approval and includes the March 31, 2026 dividend.

What stock repurchase authorization did Lamar (LAMR) extend and how much remains available?

The board extended the stock repurchase program with up to an additional $250 million, with $250 million still available. According to the company, Lamar previously repurchased $150 million under the program and increased the overall size to $400 million.

What are the terms of Lamar's (LAMR) debt repurchase program extension?

Lamar authorized a debt repurchase program of up to $250 million for Lamar Media Corp., extended through September 30, 2027. According to the company, no repurchases have been made under the debt repurchase program as of the announcement date.

When do Lamar's (LAMR) repurchase programs expire and can they change?

Both stock and debt repurchase programs were extended through September 30, 2027. According to the company, the programs may be further extended, suspended, or discontinued at any time and repurchases will follow management discretion.

How will Lamar (LAMR) execute buybacks and will it use trading plans?

Repurchases may occur on the open market or via privately negotiated transactions, and the company may use 10b5-1 trading plans. According to the company, timing and amounts will depend on market conditions and management evaluation.
Lamar Advertising Co

NASDAQ:LAMR

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LAMR Stock Data

13.58B
84.95M
REIT - Specialty
Real Estate Investment Trusts
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United States
BATON ROUGE