Laser Photonics Boosts Sale Efforts Through Key Talent Additions
Rhea-AI Summary
Laser Photonics (NASDAQ:LASE) announced multiple sales hires on December 9, 2025, including the appointment of Frank J. Cook as Vice President of Sales for Beamer. The company said it has integrated subsidiaries CMS Laser and Beamer, reported significant revenue growth in 2025, and shifted resources by cutting costs in some areas while increasing investment in sales.
The hires aim to strengthen channel and strategic account development, accelerate customer engagement, and support unified commercial activity across the expanded portfolio heading into 2026.
Positive
- Acquisitions of CMS Laser and Beamer expand product portfolio
- Appointed Frank J. Cook as Vice President of Beamer sales
- Company reports significant revenue growth during 2025
Negative
- Company implemented cost cuts in some areas during 2025
News Market Reaction
On the day this news was published, LASE gained 7.01%, reflecting a notable positive market reaction. Argus tracked a peak move of +2.5% during that session. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $4M to the company's valuation, bringing the market cap to $66M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
LASE was down 2.87% while peers were mixed: LBGJ up 1.19%, CVV down 2.1%, CETY down 2.73%, BURU down 4.11%, and SPPL flat. This points to a stock-specific move rather than a broad sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | AI equipment order | Positive | -1.8% | High six‑figure robotic laser cleaning order for AI data center hardware. |
| Dec 04 | Nasdaq notice update | Negative | -1.8% | Clarified Nasdaq delinquent 10‑Q notice and compliance timelines. |
| Nov 28 | Nasdaq non‑compliance | Negative | -14.2% | Initial disclosure of late Form 10‑Q and risk to listing compliance. |
| Oct 27 | University donation | Positive | -3.8% | Donation of laser system to University of Alabama engineering labs. |
| Oct 14 | Aerospace multi‑unit sale | Positive | +8.8% | Multi‑unit laser system order via MSC Industrial Direct for aerospace use. |
Recent history shows mixed reactions: some positive commercial wins saw gains, but other favorable or neutral updates coincided with declines, while negative regulatory notices aligned with selloffs.
Over the last few months, Laser Photonics reported multiple commercial and strategic developments. On October 14, 2025, a multi‑unit aerospace sale via MSC Industrial Direct led to the strongest positive move. Subsequent news included a university system donation on October 27, 2025 and Nasdaq non‑compliance notices on November 20, 2025, which saw negative reactions. A high six‑figure AI data center order on December 4, 2025 also met selling pressure. Today’s sales‑team expansion fits into this ongoing growth and integration narrative following the CMS Laser and Beamer acquisitions.
Market Pulse Summary
The stock moved +7.0% in the session following this news. A strong positive reaction aligns with management’s focus on strengthening the sales engine after acquiring CMS Laser and Beamer. Historical data show that clearly commercial wins, like the aerospace multi‑unit order with an 8.78% move, have attracted buying, while some positive updates still met selling. Investors would have needed to weigh execution on these new hires against prior Nasdaq non‑compliance headlines and past instances where good news preceded pullbacks.
AI-generated analysis. Not financial advice.
Vice President of Sales Appointed at Beamer Subsidiary, Along With Additional New Sales Team Hires
ORLANDO, FLORIDA / ACCESS Newswire / December 9, 2025 / Laser Photonics Corporation(NASDAQ:LASE) ("LPC"), $LASE, a global leader in industrial laser systems for cleaning and other material processing applications, today announced it has appointed several seasoned professionals to its sales team, each bringing deep industry experience and proven track records in strategic account development, channel growth, and customer success.
Wayne Tupuola, Chief Executive Officer of Laser Photonics, commented:
"As 2025 draws to a close, we approach 2026 with strong momentum, supported by the successful integration of our subsidiaries, CMS Laser and Beamer, and reinforced by significant revenue growth. Throughout the year, we made deliberate organizational adjustments, cutting costs in some areas while increasing investment in others. Strengthening our sales organization has been a key strategic priority, and we are confident that these targeted investments will position us for exceptional performance in the year ahead."
As a fast-growing company - bolstered by the acquisition of Control Micro Systems (CMS Laser) and, more recently, Beamer Laser Marking Systems (Beamer) - Laser Photonics is strategically expanding its sales team to support its broader market footprint. The company is investing in new talent to ensure seamless integration across its growing portfolio, strengthen customer engagement, and accelerate revenue opportunities in both existing and newly added business segments. These additions enhance Laser Photonics' ability to meet rising demand and deliver unified support across its brands.
Leading the Beamer Sales Team as its Vice President is now Frank J. Cook, who brings over 25 years of sales experience across medical devices, laser equipment, and technical procurement. A top-performing sales professional formerly serving Surgical Direct and Boss Laser, Cook has consistently demonstrated the ability to drive revenue, build customer relationships, and guide teams to success. He is well-positioned to lead Beamer's sales division into its next phase of growth.
Cook commented: "I'm excited to join Beamer Laser Marking Systems at such a pivotal time. Our focus will be on strengthening customer relationships, expanding market reach, and delivering innovative solutions that meet the evolving needs of our clients. I look forward to leading a talented sales team and driving continued growth across the organization."
This and other new hires at Laser Photonics underscore the company's momentum as it scales its operations and integrates its growing family of brands. With fresh talent, expanded expertise, and a renewed focus on customer engagement, the company is poised to capitalize on new opportunities and drive significant progress in the coming year.
About Laser Photonics Corporation
Laser Photonics Corporation (NASDAQ:LASE) is a leading global developer of industrial and commercial laser technologies for cleaning, cutting, engraving and marking. Our CleanTech product line remains the industry's only
Cautionary Note Concerning Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws. These statements are based on current expectations as of the date of this press release and involve risks and uncertainties that may cause results and uses of proceeds to differ materially from those indicated by these forward-looking statements. We encourage readers to review the "Risk Factors" in our Registration Statement for a comprehensive understanding. Laser Photonics Corp. undertakes no obligation to revise or update any forward-looking statements, except as required by applicable laws or regulations, to reflect events or circumstances after the date of this press release.
Investor Relations Contact:
Brian Siegel, IRC, MBA
Senior Managing Director
Hayden IR
(346) 396-8696
laser@haydenir.com
SOURCE: Laser Photonics Corp.
View the original press release on ACCESS Newswire
FAQ
Who is the new Vice President of Sales for Beamer at LASE?
How do the Beamer and CMS Laser acquisitions affect Laser Photonics (LASE)?
What is Laser Photonics (LASE) doing to grow revenue in 2026?
Did Laser Photonics report revenue growth when announcing the hires?
Will the new Beamer sales leadership change customer support for LASE products?
Where can investors find more information about LASE corporate changes?
