Locafy’s AI Sales Team Delivers Strong Initial Results, Validating Scalable Go-to-Market Model

Rhea-AI Summary

Locafy Limited (NASDAQ: LCFY), a SaaS technology company focused on location-based digital marketing solutions, reported strong initial results from its AI Sales Team launch. In a four-day Australian pilot campaign targeting 900 digital marketing agencies, the AI-driven initiative achieved impressive metrics: 25 meetings booked (12.5% conversion rate), 652 two-way SMS conversations, and 130 qualified warm leads.

The campaign demonstrated remarkable efficiency with 100% meeting attendance and conversion rates exceeding 50%. Notable opportunities include partnerships with a 700+ franchisee national home services company and a digital agency serving 450 clients. The company aims to leverage this success across its database of 55,000 U.S. agencies.

Positive

• AI Sales Team achieved 12.5% conversion rate on agency engagement
• 100% attendance rate for AI-generated meetings with 50%+ conversion rates
• Secured major opportunities including a 700+ franchisee company and a 450-client digital agency
• Scalable potential across 55,000 U.S. agencies database

Negative

• None.

Insights

Growth Strategy Analyst

Locafy's AI sales initiative shows promising early results with high conversion rates, potentially scaling to 55,000 US agencies.

Locafy's initial AI Sales Team campaign demonstrates encouraging efficiency metrics that validate their new customer acquisition approach. The four-day Australian test campaign achieved a 12.5% conversion rate on agencies that engaged with the system, generating 25 booked meetings, 652 two-way SMS conversations, and 130 qualified leads for AI voice-call follow-up.

The quality of these interactions appears remarkably high, evidenced by 100% attendance at AI-generated meetings and conversion rates tracking above 50%. This suggests the AI system is effectively qualifying prospects before scheduling meetings - a crucial factor for scaling efficiency. The immediate deployment of proof-of-concepts with clients of various sizes demonstrates the system can drive not just meetings but actual implementation opportunities.

The strategic value lies in the scalability potential. Having validated the approach in Australia, Locafy has positioned itself to leverage its database of 55,000 U.S. agencies - a substantially larger target market. The AI Sales Team effectively addresses the classic SaaS challenge of efficiently identifying and qualifying prospects at scale without proportional increases in sales headcount. If similar conversion metrics hold in the U.S. market, this could significantly accelerate Locafy's partner acquisition without the traditional linear cost scaling of human sales teams.

Perth, Australia, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Locafy Limited (NASDAQ: LCFY) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in location-based digital marketing solutions, today announced encouraging initial results from the launch of its artificial intelligence (AI) Sales Team.

The pilot campaign generated 18 meetings, 130 warm leads and several proof-of-concept deployments, underscoring Locafy’s AI-driven partner acquisition strategy and the broader opportunity across 55,000 U.S. agencies.

In August 2025, following completion of training the AI Sales Team on the Company’s product suite, Locafy launched its first campaign in Australia. Over a four-day period, using only AI-generated SMS communications to reach 900 digital marketing agencies, the campaign delivered the following results:

• 25 meetings and presentations booked directly into partner calendars (12.5% conversion rate on agencies that engaged with the AI Sales Team).
• 652 two-way SMS conversations totaling more than 1,650 messages.
• 130 qualified warm leads entered into the Company’s CRM for AI voice-call follow-up.

Subsequent progress has reinforced the quality of opportunities generated. Locafy recorded 100% attendance at AI-generated meetings, and conversion rates to date are tracking above 50%. Opportunities secured range from a national home services franchise with more than 700 franchisees (first proof-of-concept already deployed), to a large digital agency with 450 clients, as well as multiple mid-sized and smaller agencies where proof-of-concepts are underway.

“These initial results highlight the power of our AI sales engine in driving both partner acquisition and customer engagement,” said Gavin Burnett, CEO of Locafy. “Our go-to-market strategy is straightforward and scalable: use AI to generate high-quality leads, connect those leads directly with our partners, and deliver Locafy’s technology to power their success. With the scale of our U.S. agency database, we believe this model has the potential to be a significant growth driver for Locafy and its partners.”

Burnett will expand on the AI Sales Team pilot and Locafy’s broader go-to-market strategy during his presentation at the Gateway Conference today, September 3, 2025, at 9:00 a.m. Pacific Time (PT). A live webcast and archived replay will be available here.

About Locafy
Founded in 2009, Locafy's (Nasdaq: LCFY, LCFYW) mission is to accelerate visibility and prominence for local, national and brand focused businesses in both online and AI search engines using advanced SEO techniques, technologies and AI driven automation. For more information, visit www.locafy.com.

Investor Relations Contact
Matt Glover
Gateway Group, Inc.
(949) 574-3860
LCFY@gateway-grp.com

FAQ

What results did Locafy's (LCFY) AI Sales Team achieve in its pilot campaign?

In a 4-day campaign, Locafy's AI Sales Team generated 25 meetings (12.5% conversion rate), 652 two-way SMS conversations, and 130 qualified warm leads from 900 targeted agencies.

What is the conversion rate for Locafy's (LCFY) AI-generated meetings?

Locafy reported 100% attendance for AI-generated meetings with conversion rates tracking above 50%.

How many U.S. agencies can Locafy (LCFY) target with its AI Sales Team?

Locafy has a database of 55,000 U.S. agencies that it can target with its AI-driven partner acquisition strategy.

What major partnerships did Locafy (LCFY) secure through its AI Sales Team?

Locafy secured partnerships with a national home services franchise with 700+ franchisees and a large digital agency serving 450 clients, among others.

How does Locafy's (LCFY) AI-driven go-to-market strategy work?

Locafy's strategy uses AI to generate high-quality leads, connects these leads directly with partners, and delivers its technology to power their success.