HomeSmart Taps loanDepot to Provide Innovative Lending Solutions

A new marketing services agreement links loanDepot’s mortgage platform with HomeSmart’s 25,000-plus agent network to broaden financing options for buyers.

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Strategic relationship gives HomeSmart agents convenient access to loan officers with expansive mortgage product mix and exceptional service.

IRVINE, Calif.--(BUSINESS WIRE)-- loanDepot, Inc. ("LDI" or "Company") (NYSE: LDI), an industry-leading national retail lender with $592B funded directly to consumers, today announced a marketing services agreement with HomeSmart, the country’s largest 100% commission brokerage.

The connection brings loanDepot’s expansive suite of lending products to HomeSmart’s nationwide network of over 25,000 real estate agents to create an exceptional borrowing experience for both agents and their clients.

"At loanDepot, we believe strong relationships create better outcomes for homebuyers," said loanDepot President of Retail Lending Tom Fiddler. "HomeSmart's agent network and customer-first approach align closely with our own values. By combining our lending expertise with HomeSmart's real estate leadership, we'll be able to deliver more financing options and a more seamless experience for buyers across the country."

In 2026 alone, evaluations from Bankrate, CNBC Select, TIME, USA TODAY, NerdWallet, Money, CBS News and Forbes Advisor have consistently recognized loanDepot among the best mortgage lenders in the country across multiple categories, including refinance loans, FHA loans, VA loans, home equity lending and lending for lower credit score borrowers. This recognition highlights loanDepot’s ability to deliver a reliable and accessible mortgage experience for first-time homebuyers, homeowners and underserved borrower segments — all while delivering a consistent, high-quality borrower experience.

"Our goal is to equip agents with the resources they need to best serve their clients," said Carol Perry, HomeSmart’s Chief Business Development Officer. "loanDepot offers the reach, products and service capabilities we're looking for in a lender. We believe this relationship will create meaningful value for both our agents and the consumers they serve."

To learn more about what HomeSmart agents and clients can expect from loanDepot’s product offering, visit http://loandepot.com/homesmart/connect.

About loanDepot:

Since its launch in 2010, loanDepot (NYSE: LDI) has revolutionized the mortgage industry with digital innovations that make transacting easier, faster and less stressful for customers and originators alike. The company, which is licensed in all 50 states, helps its customers achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. loanDepot is also committed to serving the communities in which its team lives and works through a variety of local and national philanthropic efforts.

About HomeSmart:

Founded in 2000 with a revolutionary 100%-commission, full-service model, HomeSmart is a top national real estate enterprise powered by its proprietary end-to-end technology platform. HomeSmart exists to unlock the transformative power of real estate for everyone, providing integrated solutions to agents, franchise partners and, ultimately, consumers.

HomeSmart’s footprint covers over 25,000 agents across 250+ offices in 48 states.

For more information on HomeSmart and its opportunities for buyers, sellers, agents or franchise owners, visit HomeSmart.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260914240712/en/

Media Relations Contacts

loanDepot:
Jonathan Fine
Vice President, Public Relations
jfine@loandepot.com
781.248.3963

HomeSmart:
Hayley Ringle
hayley@evolveprandmarketing.com
602.499.0352

Source: loanDepot, Inc.

Key Terms

fha loans financial

FHA loans are U.S. government‑insured mortgages designed to let buyers qualify with smaller down payments and more flexible credit standards than many conventional loans. They matter to investors because changes in FHA lending affect homebuying demand, the health of banks and mortgage companies, and the risk and supply of mortgage-related securities—like a safety net that makes the housing market accessible to more people and shifts where money flows in the housing sector.

va loans financial

VA loans are home mortgages guaranteed by the U.S. Department of Veterans Affairs for eligible military veterans, active-duty service members, reservists and certain surviving spouses. They matter to investors because the government guarantee reduces lender risk and can boost housing demand for eligible buyers; that influence changes the size and risk profile of mortgage lending, mortgage-backed securities and banks’ loan portfolios—similar to how an insurance policy makes lenders more willing to lend.

home equity lending financial

Home equity lending is borrowing money using the homeowner’s stake in their house as collateral; common forms are fixed-rate second mortgages and revolving lines of credit secured by the property. It matters to investors because these loans create bank assets and consumer debt that are sensitive to interest rates, house-price changes and borrower credit, so they influence lenders’ balance sheets, mortgage-related securities and overall consumer spending. Think of it as using the home’s built-up value like a secured credit line.