loanDepot CMO Alec Hanson Named a 2024 Inman “Marketing All-Star”
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List recognizes the most effective, creative and boundary-pushing marketers driving success and impact
“Since taking the reigns as CMO last year, Alec and his team have created a real competitive advantage for our originators, along with deepening our commitment to a broad education platform that supports aspiring homeowners,” said loanDepot, Inc. President and CEO Frank Martell. “He’s been a not-so-secret weapon in advancing our Vision 2025 strategy to drive purchase volume and new growth opportunities while serving the increasingly diverse communities of today’s first-time homebuyers, and we’re proud to congratulate him on this recognition.”
Hanson, a mortgage industry thought leader with more than two decades of sales and production experience, was promoted to CMO last year, disrupting traditional mortgage marketing by bringing an originator’s mindset to the role. He hosts the “Modern Lending” podcast and authored “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer” along with loanDepot’s “Modern Lending Playbook,” all of which aim to equip, train, and evolve the traditional mortgage professional’s skill sets into the modern era.
Also serving as loanDepot’s Chief Education Officer, Hanson said, “Too much about applying for a mortgage and buying a home is either unknown or gated from aspiring homeowners. I took this role to change that, to demystify the process – and to support the growing needs of our originators by helping them stand out to compete and win business in today’s market. It’s truly an honor to have been named an All-Star – which is a reflection of my team’s work to serve our originators and homebuyers across the country.”
Hanson’s honor marks loanDepot’s second Inman accolade of 2024, with
Inman is the leading news source for real estate agents, brokers, executives and technology leaders. Inman Awards recognize outstanding accomplishments across the residential real estate industry with six distinctive categories.
About loanDepot
loanDepot (NYSE: LDI; NMLS # 174457) is an equal housing lender and digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster and less stressful to purchase or refinance a home. Today, as one of the nation's largest non-bank retail mortgage lenders, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240312189060/en/
Jonathan Fine
VP, Public Relations
(781) 248-3963
jfine@loandepot.com
Source: loanDepot, Inc.
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