A "Love for Sports" Fosters Non-Cognitive Skills: Latest Statistical Analysis Reveals Correlation Between Affinity for Sports and Non-Cognitive Skills
Rhea-AI Summary
Leifras (Nasdaq: LFS) released Milabo analysis on March 26, 2026 showing a link between a child's affinity for sports and non-cognitive skill development. Analysis of 126 children found correlation coefficients: affinity vs non-cognitive skills r=0.34, physical fitness vs non-cognitive r=0.21.
The Milabo system measures five factors: Courtesy and Etiquette, Leadership, Cooperativeness, Self-Management, and Problem-Solving. Highest correlations were Self-Management (r=0.39) and Problem-Solving (r=0.29). Leifras says findings support its education philosophy to foster intrinsic motivation and a love for sports.
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News Market Reaction – LFS
In the Mar 27 session, LFS declined 2.72%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 23 | Business promotion content | Positive | -0.4% | Release of videos showcasing club support and after-school sports-therapy services. |
| Mar 18 | Policy membership | Positive | -9.0% | Joined Nippon Sport Policy Commission to support national sports policy initiatives. |
| Mar 16 | Product launch | Positive | +1.0% | Launched SIX SHOOT soccer competition to promote goal‑scoring mindset in youth. |
| Mar 12 | Listing preparations | Positive | -3.2% | Board approved starting preparations for potential dual listing on Tokyo exchange. |
| Mar 12 | Contract win & growth | Positive | -0.6% | Shime Town initiative expansion and strong social business sales and school contracts. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive strategic and business updates have often been followed by flat-to-negative next-day moves, indicating a pattern of muted or contrarian price reactions to favorable news.
Over recent months, LEIFRAS has focused on expanding its youth sports and social business footprint. On Mar 12, 2026, it began preparations for a potential dual listing on the Tokyo Stock Exchange, and the same day highlighted strong growth in social business sales and school contracts. Subsequent news on new initiatives, policy memberships, and promotional content (e.g., videos and the SIX SHOOT competition) has generally been constructive, yet short-term price reactions have frequently been modest or negative, framing today’s education-focused Milabo analysis within a pattern of cautious market responses.
Key Terms
non-cognitive skills technical
correlation coefficient technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Milabo Data Analysis Highlights Scalable Insights Supporting Leifras' Education Philosophy
The Company analyzed factors influencing the growth of non-cognitive skills using Milabo data from students at Hachioji City Takane Elementary School and the results of New Physical Fitness Test of 126 children. The results statistically demonstrate that a child's level of non-cognitive skills and key character strengths is more closely linked to a positive "love for sports" mindset than to actual physical athletic ability. The study reveals that "liking sports (affinity for sports)" is an important factor in improving non-cognitive skills, with a significant correlation coefficient.
In the Milabo measurement system, non-cognitive skills are measured by five factors defined by the Company: Courtesy and Etiquette, Leadership, Cooperativeness, Self-Management, and Problem-Solving.
Survey Results: Correlation Between Affinity for Sports and Non-Cognitive Skills
1. Children Who "Like Sports" Exhibit Higher Non-Cognitive Skills
Correlation analysis between the total score of non-cognitive skills and the item "Do you like playing sports?" produced a correlation coefficient of r = 0.34.
By comparison, the correlation coefficient between the total score of the physical fitness test and non-cognitive skills was r = 0.21, indicating that, compared to athletic performance, a positive attitude toward sports is more strongly linked to non-cognitive skill development.
2. Five Non-Cognitive Skills Fostered by a Positive Attitude Toward Sports
This study showed that a positive attitude toward sports has a positive effect on all five factors of non-cognitive skills defined by the Company (Courtesy and Etiquette, Leadership, Cooperativeness, Self-Management, and Problem-Solving).
3. Strongest Effects on Self-Regulation and Problem-Solving
Among the five factors of non-cognitive skills, correlations were highest in "Self-Management" at r = 0.39 and "Problem-Solving" at r = 0.29. These results suggest that a positive attitude toward sports is closely related to the development of the ability to regulate oneself and the strength to face difficulties.
These results support that a strong motivation for sports activities plays a more important role in sustaining high levels of non-cognitive skills than athletic performance alone.
Relevance to Leifras' Education Philosophy
The results of this analysis have once again validated how Leifras' education philosophy contributes to the growth of children.
- Wide Scope and Applicability: This survey and analysis were conducted in a general school education setting with children who are not members of a specific sports school, supporting the broader applicability of the Company's methodology.
- Education Philosophy to Foster a "Love for Sports": Since its founding, the Company has held the philosophy of " acknowledge, praise, encourage, and motivate," and has been developing an education methodology that emphasizes the growth of non-cognitive skills rather than a victory-first mentality.
- Continuous Implementation of Philosophy: In light of the findings, the Company plans to continue implementing its education philosophy that cultivates intrinsic motivation and passion for sports in each individual student.
About the Non-Cognitive Skill Measurement System "Milabo"
"Milabo" is Leifras' proprietary assessment tool designed to quantify non-cognitive skills, developed based on the Company's accumulated know-how and joint research with experts in sports psychology. The system focuses on evaluating non-cognitive skills using five factors: "Courtesy and Etiquette," "Leadership," "Cooperativeness," "Self-Management," and "Problem-Solving". Milabo helps the Company to visualize the developmental progress of students' non-cognitive skills, establish learning goals, and create instructional strategies, enhancing Leifras' service differentiation.
Future Development Plans
The Company intends to further visualize data through "Milabo" to enhance educational outcomes and strengthen its data-driven service model. Specifically, to build on this survey, which has supported the link between sports affinity and non-cognitive skill development, Leifras plans to conduct longitudinal studies to explore other factors and further clarify causal pathways influencing non-cognitive skill development.
About LEIFRAS Co., Ltd.
Headquartered in
For more information, please visit the Company's website: https://ir.leifras.co.jp/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. These statements are subject to uncertainties and risks, including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statement filed with the
For more information, please contact:
LEIFRAS Co., Ltd.
Investor Relations Department
Email: IR@leifras.co.jp
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
View original content:SOURCE LEIFRAS Co., Ltd.