Life360 Launches Weekly Giveaway so Families Don’t Have to Dip Into Their ‘Fun Fund’

Rhea-AI Summary

Life360 (Nasdaq: LIF), the family connection and safety company, has launched the "Life360 Pays For..." weekly giveaway campaign to help families manage everyday expenses. The initiative comes as monthly disposable income is projected to decline 22% for households this year.

Starting September 29th, 2025, the company will award cash prizes to eligible members in both the US and UK to cover family expenses like housing, gas, and utilities. Winners will be announced every Monday through the end of 2025. The campaign responds to data showing 54% of survey respondents plan to reduce spending on entertainment, dining out, and travel.

Life360 currently serves approximately 88.0 million monthly active users across more than 180 countries, offering services including location sharing, safe driver reports, and crash detection with emergency dispatch.

Positive

• Launch of new weekly giveaway program to support user retention and engagement
• Strong user base with 88.0 million monthly active users across 180+ countries
• Strategic initiative addressing current economic challenges facing customers

Negative

• Potential significant marketing costs associated with the giveaway campaign

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Whether it’s Rent, Gas, or Family Data Plans, the “Life360 Pays For…” Campaign Aims to Break the Budgetary Barriers to Family Connection

SAN FRANCISCO, Sept. 23, 2025 (GLOBE NEWSWIRE) -- Life360 (Nasdaq: LIF), the leading family connection and safety company, announced today a new weekly giveaway helping families with everyday expenses, so they don’t have to cut costs when it comes to connection. Family dinners, vacations, and gatherings may be the first to be forgone when budgets tighten, and with monthly disposable income projected to be down 22% for households this year,¹ the “Life360 Pays For…” campaign helps families worry less about expenses so they can focus more time on making memories together.

Each week, Life360 will host a new “Life360 Pays For…” giveaway, which will award a cash prize to a US and UK-based member to help them cover the cost of a family expense like housing, gas, or utilities, continuing the brand’s mission of making everyday family life better.

“At Life360, our goal is to empower family connections on-and-off the app,” says Mike Zeman, Chief Marketing Officer at Life360. “With over half (54%) of recent survey respondents² planning to spend less on entertainment, dining out, and travel this year, we wanted to help lighten the load of rising costs so families don’t have to choose between paying a bill or dipping into their ‘fun fund’.”

The “Life360 Pays For…” giveaway campaign is now open to eligible Life360 members in the US and UK. To enter, members will need to opt in each week via in-app notifications for a chance to win that week’s giveaway. Starting September 29th, one winner in each market will be announced every Monday, for the previous weeks’ giveaway, through the end of 2025.

For full giveaway details and terms, please visit Life360.com/life360-pays-for.

ABOUT LIFE360
Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app, Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 88.0 million monthly active users (MAU), as of June 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.

MEDIA CONTACTS
press@life360.com     

DKC, on behalf of Life360
life360@dkcnews.com

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¹Inflation adjusted income per household minus housing and grocery costs. Life360 estimates based on data from Bureau of Economic Analysis, Census Bureau and Bureau of Labor Statistics.
² Bankrate’s 2025 Discretionary Spending Survey

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7924a61a-5385-44a5-ba03-28da70130f61

FAQ

What is Life360's new 'Life360 Pays For...' campaign about?

The campaign is a weekly giveaway program where Life360 awards cash prizes to members in the US and UK to help cover family expenses like housing, gas, and utilities, running through the end of 2025.

How can Life360 members participate in the weekly giveaway?

Members need to opt in each week through in-app notifications for a chance to win that week's giveaway. Winners are announced every Monday for the previous week's giveaway.

What is Life360's current user base in 2025?

Life360 serves 88.0 million monthly active users (MAU) across more than 180 countries as of June 30, 2025.

Why did Life360 (LIF) launch this giveaway program?

Life360 launched the program in response to projected 22% decline in household disposable income and survey data showing 54% of respondents planning to reduce spending on entertainment and travel.

When does Life360's giveaway campaign start?

The campaign starts announcing winners on September 29th, 2025, and will continue through the end of 2025, with weekly winners in both the US and UK markets.