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Life360 Launches Weekly Giveaway so Families Don’t Have to Dip Into Their ‘Fun Fund’

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Life360 (Nasdaq: LIF), the family connection and safety company, has launched the "Life360 Pays For..." weekly giveaway campaign to help families manage everyday expenses. The initiative comes as monthly disposable income is projected to decline 22% for households this year.

Starting September 29th, 2025, the company will award cash prizes to eligible members in both the US and UK to cover family expenses like housing, gas, and utilities. Winners will be announced every Monday through the end of 2025. The campaign responds to data showing 54% of survey respondents plan to reduce spending on entertainment, dining out, and travel.

Life360 currently serves approximately 88.0 million monthly active users across more than 180 countries, offering services including location sharing, safe driver reports, and crash detection with emergency dispatch.

Life360 (Nasdaq: LIF), l’azienda di connessione familiare e di sicurezza, ha lanciato la campagna settimanale di omaggi "Life360 Pays For..." per aiutare le famiglie a gestire le spese quotidiane. L’iniziativa arriva mentre il reddito disponibile mensile è previsto in calo del 22% per le famiglie quest’anno.

A partire dal 29 settembre 2025, l’azienda premierà premi in denaro ai membri idonei sia negli Stati Uniti che nel Regno Unito per coprire spese familiari come alloggio, gas e utenze. I vincitori saranno annunciati ogni lunedì fino alla fine del 2025. La campagna risponde a dati che mostrano che il 54% degli intervistati intende ridurre la spesa per intrattenimento, cene e viaggi.

Life360 serve attualmente circa 88,0 milioni di utenti attivi mensili in oltre 180 Paesi, offrendo servizi quali condivisione della posizione, rapporti sul conducente sicuro e rilevamento di incidenti con invio di soccorso.

Life360 (Nasdaq: LIF), la empresa de conexión familiar y seguridad, ha lanzado la campaña semanal de regalos "Life360 Pays For..." para ayudar a las familias a gestionar los gastos diarios. La iniciativa llega cuando se proyecta que el ingreso disponible mensual caiga un 22% para los hogares este año.

A partir del 29 de septiembre de 2025, la compañía premiará premios en efectivo a miembros elegibles tanto en EE. UU. como en Reino Unido para cubrir gastos familiares como vivienda, gas y servicios públicos. Los ganadores serán anunciados cada lunes hasta el final de 2025. La campaña responde a datos que muestran que el 54% de los encuestados planea reducir gastos en entretenimiento, cenas y viajes.

Life360 atiende actualmente a aproximadamente 88,0 millones de usuarios activos mensuales en más de 180 países, ofreciendo servicios como compartir la ubicación, informes de conductor seguro y detección de choques con despacho de emergencias.

Life360 (Nasdaq: LIF)은 가족 연결 및 안전 회사로, 가족의 일상 비용 관리에 도움을 주기 위해 주간 경품 캠페인 "Life360 Pays For..."을 시작했습니다. 이번 이니셔티브는 가구의 월 가처분 소득이 올해 22% 감소할 것으로 예상되는 상황에서 나왔습니다.

2025년 9월 29일부터 이 회사는 미국과 영국의 eligible 구성원에게 주택, 가스 및 공과금 등 가족 비용을 충당하기 위한 현금을 수여합니다. 당첨자는 2025년 말까지 매주 월요일에 발표될 예정입니다. 이 캠페인은 여가, 외식, 여행 지출을 줄일 계획이라는 응답자 비율이 54%에 이른다는 데이터에 응답합니다.

Life360은 현재 180여 개국에서 약 8,800만 명의 월간 활성 사용자를 보유하고 있으며 위치 공유, 안전 운전 보고서, 긴급 호출 배치가 포함된 충돌 감지 서비스를 제공합니다.

Life360 (Nasdaq: LIF), l’entreprise de connexion familiale et de sécurité, a lancé la campagne hebdomadaire de cadeaux «Life360 Pays For...» pour aider les familles à gérer les dépenses quotidiennes. L’initiative intervient alors que le revenu disponible mensuel devrait diminuer de 22% pour les ménages cette année.

À partir du 29 septembre 2025, l’entreprise attribuera des prix en espèces aux membres éligibles aux États-Unis et au Royaume-Uni afin de couvrir les dépenses familiales comme le logement, le gaz et les services publics. Les gagnants seront annoncés chaque lundi jusqu’à la fin de 2025. La campagne répond à des données montrant que 54% des répondants prévoient de réduire les dépenses liées aux divertissements, aux repas à l’extérieur et aux voyages.

Life360 dessert actuellement environ 88,0 millions d’utilisateurs actifs mensuels dans plus de 180 pays, offrant des services tels que le partage de localisation, des rapports de conducteur prudent et la détection d’accidents avec dispatch d’urgence.

Life360 (Nasdaq: LIF), das Familienverbindungs- und Sicherheitsunternehmen, hat die wöchentliche Verlosungskampagne "Life360 Pays For..." gestartet, um Familien bei den täglichen Ausgaben zu unterstützen. Die Initiative kommt, da das monatliche verfügbare Einkommen der Haushalte in diesem Jahr voraussichtlich um 22% sinken wird.

Ab dem 29. September 2025 wird das Unternehmen berechtigten Mitgliedern in den USA und im Vereinigten Königreich Bargeldpreise vergeben, um Familienausgaben wie Wohnen, Gas und Versorgungsleistungen abzudecken. Die Gewinner werden jeden Montag bis Ende 2025 bekannt gegeben. Die Kampagne reagiert auf Daten, die zeigen, dass 54% der Befragten planen, Ausgaben für Unterhaltung, Essen außer Haus und Reisen zu reduzieren.

Life360 bedient derzeit ca. 88,0 Millionen monatlich aktive Nutzer in mehr als 180 Ländern und bietet Dienste wie Standortfreigabe, Berichte zum sicheren Fahrer und Unfallerkennung mit Notrufabwicklung.

Life360 (Nasdaq: LIF)، شركة ربط الأسرة والسلامة، أطلقت الحملة الأسبوعية للمسابقات "Life360 Pays For..." لمساعدة الأسر على إدارة النفقات اليومية. تأتي المبادرة في وقت من المتوقع أن ينخفض الدخل المتاح الشهري للأسر بنسبة 22% هذا العام.

ابتداءً من 29 سبتمبر 2025، ستمنح الشركة جوائز نقدية للأعضاء المؤهلين في كل من الولايات المتحدة والمملكة المتحدة لتغطية نفقات الأسرة مثل السكن والغاز والمرافق. سيُعلن عن الفائزين كل اثنين حتى نهاية عام 2025. تستند الحملة إلى بيانات تُظهر أن 54% من المستجيبين يخططون لتقليل الإنفاق على الترفيه وتناول الطعام والسفر.

تخدم Life360 حالياً حوالي 88.0 مليون مستخدم نشط شهرياً عبر أكثر من 180 دولة، وتقدم خدمات مثل مشاركة الموقع وتقارير السائق الآمن وكشف الاصطدام مع إرسال الطوارئ.

Life360(纳斯达克股票代码:LIF),专注于家庭联系与安全的公司,推出了每周赠品活动“Life360 Pays For...”以帮助家庭管理日常支出。该倡议在预计今年家庭月可支配收入将 下降 22% 的背景下推出。

从 2025 年 9 月 29 日起,公司将在美国和英国向符合条件的成员颁发现金奖,以覆盖家庭支出,如住房、天然气和公用事业费用。获奖者将每周一宣布,持续至 2025 年底。该活动回应了调查数据,显示有 54% 的受访者计划削减娱乐、外出就餐和旅行的支出。

Life360 目前在超过 180 个国家/地区为大约 8.80 千万名月活跃用户 提供服务,涵盖位置共享、安全驾驶报告以及紧急调度的撞击检测等功能。

Positive
  • Launch of new weekly giveaway program to support user retention and engagement
  • Strong user base with 88.0 million monthly active users across 180+ countries
  • Strategic initiative addressing current economic challenges facing customers
Negative
  • Potential significant marketing costs associated with the giveaway campaign

Whether it’s Rent, Gas, or Family Data Plans, the “Life360 Pays For…” Campaign Aims to Break the Budgetary Barriers to Family Connection

PR_Life360-Pays-For-US

SAN FRANCISCO, Sept. 23, 2025 (GLOBE NEWSWIRE) -- Life360 (Nasdaq: LIF), the leading family connection and safety company, announced today a new weekly giveaway helping families with everyday expenses, so they don’t have to cut costs when it comes to connection. Family dinners, vacations, and gatherings may be the first to be forgone when budgets tighten, and with monthly disposable income projected to be down 22% for households this year,1 the “Life360 Pays For…” campaign helps families worry less about expenses so they can focus more time on making memories together.

Each week, Life360 will host a new “Life360 Pays For…” giveaway, which will award a cash prize to a US and UK-based member to help them cover the cost of a family expense like housing, gas, or utilities, continuing the brand’s mission of making everyday family life better.

“At Life360, our goal is to empower family connections on-and-off the app,” says Mike Zeman, Chief Marketing Officer at Life360. “With over half (54%) of recent survey respondents2 planning to spend less on entertainment, dining out, and travel this year, we wanted to help lighten the load of rising costs so families don’t have to choose between paying a bill or dipping into their ‘fun fund’.”

The “Life360 Pays For…” giveaway campaign is now open to eligible Life360 members in the US and UK. To enter, members will need to opt in each week via in-app notifications for a chance to win that week’s giveaway. Starting September 29th, one winner in each market will be announced every Monday, for the previous weeks’ giveaway, through the end of 2025.

For full giveaway details and terms, please visit Life360.com/life360-pays-for.

ABOUT LIFE360
Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app, Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 88.0 million monthly active users (MAU), as of June 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.

MEDIA CONTACTS
press@life360.com     

DKC, on behalf of Life360
life360@dkcnews.com


1Inflation adjusted income per household minus housing and grocery costs. Life360 estimates based on data from Bureau of Economic Analysis, Census Bureau and Bureau of Labor Statistics.
2 Bankrate’s 2025 Discretionary Spending Survey

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7924a61a-5385-44a5-ba03-28da70130f61


FAQ

What is Life360's new 'Life360 Pays For...' campaign about?

The campaign is a weekly giveaway program where Life360 awards cash prizes to members in the US and UK to help cover family expenses like housing, gas, and utilities, running through the end of 2025.

How can Life360 members participate in the weekly giveaway?

Members need to opt in each week through in-app notifications for a chance to win that week's giveaway. Winners are announced every Monday for the previous week's giveaway.

What is Life360's current user base in 2025?

Life360 serves 88.0 million monthly active users (MAU) across more than 180 countries as of June 30, 2025.

Why did Life360 (LIF) launch this giveaway program?

Life360 launched the program in response to projected 22% decline in household disposable income and survey data showing 54% of respondents planning to reduce spending on entertainment and travel.

When does Life360's giveaway campaign start?

The campaign starts announcing winners on September 29th, 2025, and will continue through the end of 2025, with weekly winners in both the US and UK markets.
Life360 Inc

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