Ethos Files Registration Statement for Proposed Initial Public Offering
Rhea-AI Summary
Ethos, a life insurance technology company, has filed a registration statement on Form S-1 with the SEC for its proposed Initial Public Offering (IPO). The company plans to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol "LIFE".
The IPO will be led by Goldman Sachs & Co. LLC and J.P. Morgan as lead book-running managers, with BofA Securities, Barclays, Citigroup, and Deutsche Bank Securities serving as additional book-running managers. Citizens Capital Markets, William Blair, and Baird will act as co-managers.
The specific details regarding the number of shares and price range for the offering have not yet been determined.
Positive
- Potential to access public capital markets for growth
- Strong lineup of prestigious investment banks as underwriters
- Listing on the prestigious Nasdaq Global Select Market
Negative
- Uncertainty around offering size and price range
- Potential dilution for existing shareholders
- Market risks associated with new tech IPOs
Insights
Ethos's IPO filing signals significant expansion plans for the insurtech firm, with major underwriters supporting its public debut.
Ethos has officially initiated its path to becoming a publicly-traded company by filing its S-1 registration statement with the SEC. The life insurance technology company, which focuses on democratizing access to life insurance, plans to list on the Nasdaq Global Select Market under the ticker symbol "LIFE".
The filing represents a significant milestone for the insurtech sector, with Ethos securing an impressive lineup of underwriters. Goldman Sachs and J.P. Morgan are leading the offering as primary book-running managers, with BofA Securities, Barclays, Citigroup, and Deutsche Bank Securities serving as additional book-runners. This tier-one banking support suggests substantial institutional interest in the company's public debut.
The registration statement is still pending effectiveness, and critical details including the number of shares to be offered and the price range remain undetermined. This is standard procedure for initial S-1 filings, with these details typically appearing in amended filings closer to the IPO date.
As an insurtech focused on democratizing life insurance access, Ethos operates in a market with significant growth potential. Traditional life insurance has faced challenges in reaching younger demographics and streamlining the application process, areas where technology-driven companies like Ethos have created competitive advantages through simplified underwriting processes and digital-first approaches.
The SEC review process typically takes 1-3 months, suggesting that barring regulatory complications, Ethos could potentially complete its public offering before year-end, market conditions permitting.
AUSTIN, Texas, Sept. 26, 2025 (GLOBE NEWSWIRE) -- Ethos, a leading life insurance technology company on a mission to democratize access to life insurance, today announced that it filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined.
Ethos intends to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “LIFE.”
Goldman Sachs & Co. LLC and J.P. Morgan are acting as lead book-running managers for the offering. BofA Securities, Barclays, Citigroup, and Deutsche Bank Securities are acting as additional book-running managers. Citizens Capital Markets, William Blair, and Baird are acting as co-managers.
The proposed offering will be made only by means of a prospectus. Copies of the preliminary prospectus related to the proposed offering, when available, may be obtained from: Goldman Sachs & Co. LLC, Attention: Prospectus Department, 200 West Street, New York, New York 10282, by telephone at (866) 471-2526, or by email at prospectus-ny@ny.email.gs.com; or J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717 or by email at prospectus-eq_fi@jpmchase.com and postsalemanualrequests@broadridge.com.
A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Each month, Ethos issues billions in coverage, redefining how life insurance is bought, sold, and underwritten.
Contact
Media
Allyson Savage, VP Communications, Ethos
Press@ethos.com
Investors
Aaron Turner, VP Investor Relations, Ethos
IR@ethos.com
FAQ
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