Ethos and Lifeforce Team Up to Help Policyholders Live Longer, Healthier Lives
Ethos, a life insurance technology company, has announced a strategic partnership with Lifeforce, the largest longevity medicine platform. The collaboration offers Ethos policyholders a $250 benefit towards Lifeforce's Diagnostic offering, which includes at-home biomarker testing, access to board-certified longevity physicians, personalized treatment protocols, and health coaching.
The partnership complements Ethos' recently launched Indexed Universal Life insurance offering and estate planning tools. Ethos utilizes proprietary technology and real-time data to provide a 100% digital application process with decisions in minutes, eliminating the need for medical exams. The company works with major carriers including Legal & General America, Protective, TruStage, John Hancock, and Ameritas Life Insurance Corp.
[ "New $250 health benefit added for policyholders", "Partnership enhances product offering with longevity care services", "Streamlined 100% digital application process with quick decisions", "Collaboration with major insurance carriers" ]Ethos, azienda tecnologica nel settore assicurativo sulla vita, ha annunciato una partnership strategica con Lifeforce, la più grande piattaforma di medicina della longevità. La collaborazione offre agli assicurati Ethos un beneficio di $250 sull'offerta Diagnostic di Lifeforce, che include test dei biomarker a domicilio, accesso a medici specializzati in longevità certificati, protocolli terapeutici personalizzati e coaching per la salute.
La partnership integra la recente offerta Indexed Universal Life di Ethos e gli strumenti per la pianificazione successoria. Ethos utilizza tecnologia proprietaria e dati in tempo reale per garantire un processo di domanda completamente digitale con decisioni in pochi minuti, eliminando la necessità di esami medici. L'azienda collabora con importanti compagnie come Legal & General America, Protective, TruStage, John Hancock e Ameritas Life Insurance Corp.
- Nuovo beneficio sanitario di $250 per gli assicurati
- La partnership amplia l'offerta con servizi di cura per la longevità
- Processo di richiesta 100% digitale con decisioni rapide
- Collaborazione con grandi compagnie assicurative
Ethos, una empresa tecnológica de seguros de vida, ha anunciado una alianza estratégica con Lifeforce, la mayor plataforma de medicina de la longevidad. La colaboración ofrece a los asegurados de Ethos un beneficio de $250 para la oferta Diagnostic de Lifeforce, que incluye pruebas de biomarcadores a domicilio, acceso a médicos certificados en longevidad, protocolos de tratamiento personalizados y coaching de salud.
La alianza complementa la reciente póliza Indexed Universal Life de Ethos y sus herramientas de planificación patrimonial. Ethos emplea tecnología propia y datos en tiempo real para ofrecer un proceso de solicitud 100% digital con decisiones en minutos, eliminando la necesidad de exámenes médicos. La compañía trabaja con aseguradoras importantes como Legal & General America, Protective, TruStage, John Hancock y Ameritas Life Insurance Corp.
- Nuevo beneficio de salud de $250 para asegurados
- La alianza mejora la oferta con servicios de cuidado de la longevidad
- Proceso de solicitud totalmente digital con decisiones rápidas
- Colaboración con grandes aseguradoras
Ethos는 생명보험 기술 회사로서 최대 규모의 장수 의료 플랫폼인 Lifeforce와 전략적 파트너십을 체결했습니다. 이번 협력을 통해 Ethos 보험 가입자는 Lifeforce의 Diagnostic 서비스에 대해 $250 혜택을 받을 수 있으며, 이 서비스에는 가정에서 진행하는 바이오마커 검사, 장수 분야 인증 의료진의 진료, 개인 맞춤 치료 프로토콜 및 건강 코칭이 포함됩니다.
이번 파트너십은 Ethos가 최근 출시한 Indexed Universal Life 보험 상품과 유산(상속) 계획 도구를 보완합니다. Ethos는 독자 기술과 실시간 데이터를 활용해 100% 디지털 신청 절차와 수분 내 결정 시스템을 제공하며, 의료 검사 필요성을 없앴습니다. 회사는 Legal & General America, Protective, TruStage, John Hancock, Ameritas Life Insurance Corp. 등 주요 보험사와 협력하고 있습니다.
- 보험 가입자를 위한 신규 $250 건강 혜택
- 장수 케어 서비스로 상품 구성 강화
- 완전한 디지털 신청 절차와 빠른 결정
- 주요 보험사들과의 협력
Ethos, une entreprise technologique spécialisée dans l'assurance vie, a annoncé un partenariat stratégique avec Lifeforce, la plus grande plateforme de médecine de la longévité. La collaboration offre aux titulaires de polices Ethos un avantage de 250 $ applicable à l'offre Diagnostic de Lifeforce, qui comprend des tests de biomarqueurs à domicile, l'accès à des médecins certifiés en longévité, des protocoles de traitement personnalisés et du coaching santé.
Ce partenariat complète l'offre Indexed Universal Life récemment lancée par Ethos ainsi que ses outils de planification successorale. Ethos utilise une technologie propriétaire et des données en temps réel pour proposer un processus de demande 100 % numérique avec des décisions en quelques minutes, supprimant le besoin d'examens médicaux. L'entreprise collabore avec des assureurs majeurs tels que Legal & General America, Protective, TruStage, John Hancock et Ameritas Life Insurance Corp.
- Nouveau avantage santé de 250 $ pour les assurés
- Le partenariat enrichit l'offre avec des services de longévité
- Processus de demande entièrement numérique avec décisions rapides
- Collaboration avec de grands assureurs
Ethos, ein Technologieunternehmen im Bereich Lebensversicherungen, hat eine strategische Partnerschaft mit Lifeforce, der größten Plattform für Langlebigkeitsmedizin, bekannt gegeben. Die Zusammenarbeit gewährt Ethos-Versicherten einen $250 Vorteil für Lifeforce's Diagnostic-Angebot, das Tests von Biomarkern zu Hause, Zugang zu zertifizierten Langlebigkeitsmedizinern, personalisierte Behandlungsprotokolle und Gesundheitscoaching umfasst.
Die Partnerschaft ergänzt Ethos' kürzlich eingeführtes Indexed Universal Life-Produkt sowie seine Nachlassplanungs-Tools. Ethos nutzt proprietäre Technologie und Echtzeitdaten, um einen zu 100 % digitalen Antragsprozess mit Entscheidungen innerhalb von Minuten zu bieten und so medizinische Untersuchungen überflüssig zu machen. Das Unternehmen arbeitet mit großen Versicherern wie Legal & General America, Protective, TruStage, John Hancock und Ameritas Life Insurance Corp. zusammen.
- Neuer Gesundheitsvorteil von $250 für Versicherte
- Partnerschaft erweitert das Angebot um Langlebigkeitsleistungen
- 100% digitaler Antragsprozess mit schnellen Entscheidungen
- Zusammenarbeit mit großen Versicherungsgesellschaften
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Insights
Ethos-Lifeforce partnership creates differentiation in competitive insurance market through preventative health benefits, potentially boosting customer acquisition and retention.
This partnership between Ethos and Lifeforce represents a strategic move in the evolving life insurance landscape. By offering Lifeforce's longevity platform to policyholders, Ethos is implementing a value-added service strategy that differentiates its offerings in a competitive market. The
The partnership aligns with broader industry trends toward preventative care integration with financial services. From a business perspective, this creates multiple potential revenue benefits: enhanced customer acquisition through differentiated offerings, improved retention through added value services, and potentially improved loss ratios if policyholders actually extend their healthspan through the program.
What's particularly notable is how this complements Ethos's recent expansion into Indexed Universal Life insurance products. This suggests a strategic pivot toward higher-margin, more complex insurance products that benefit from longer customer relationships. The longevity partnership creates natural synergy with these longer-term policies by emphasizing customer lifespan extension alongside financial protection.
For investors, this partnership demonstrates Ethos's ability to build an ecosystem of services around its core insurance products, potentially creating more sustainable competitive advantages beyond mere price competition in a traditionally commoditized industry.
New benefit gives Ethos policyholders access to Lifeforce’s comprehensive health optimization platform, including biomarker testing, evidence-based longevity protocols, and expert health coaching
AUSTIN, Texas, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Ethos, a leading life insurance technology company on a mission to democratize access to life insurance, today announced a partnership with Lifeforce, the largest longevity medicine platform. Through this collaboration, Ethos policyholders will be able to gain valuable insights into their own health at affordable prices, starting with a
Lifeforce was selected as the longevity platform for Ethos customers due to its clinical rigor, white-glove experience, and powerful diagnostic capabilities. With this new benefit, Ethos policyholders will be able to access Lifeforce’s platform - enabling them to proactively monitor and improve their health with data-driven insights and professional support.
Ethos is partnering with best-in-class providers to deliver a curated suite of perks that address policyholders’ most important priorities. The perks program complements Ethos’ recently launched Indexed Universal Life insurance offering - a wealth-building product with living benefits, tax advantages, and optional retirement income - as well as the company’s complimentary estate planning tools. With the addition of Lifeforce, Ethos is now empowering policyholders to not only protect their financial future but also to help extend their healthspan.
“At Ethos, we believe that protecting your family starts with protecting yourself,” said Prassath Leelakrishnan, Chief Growth Officer, Ethos. “Our partnership with Lifeforce gives our policyholders access to longevity care, making it as simple to prioritize your health as it is to plan your financial future. It’s a powerful combination, and one we’re proud to offer.”
Ethos leverages proprietary technology and predictive and real-time data to remove the friction from the life insurance purchase process, enabling customers to apply for coverage with a
“Our partnership with Ethos enables people to take control of their long-term health with the same simplicity and ease that Ethos brings to life insurance,” said Dugal Bain-Kim, Co-Founder and CEO of Lifeforce. “Together, we’re helping people protect what matters most: their future.”
Industry-leading carriers, including Legal & General America, Protective, TruStage™ Financial Group, Inc., John Hancock, and Ameritas Life Insurance Corp., are working with Ethos to enhance the accessibility and affordability of life and insurance and estate planning for millions of families.
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Each month, Ethos issues billions in coverage, redefining how life insurance is bought, sold, and underwritten. Learn more at ethos.com.
About Lifeforce
Lifeforce is the world's largest longevity medicine platform, empowering adults to add quality years to their lives through at-home biomarker testing, direct access to expert physicians, precision lifestyle coaching, and science-backed therapies. Thousands of members across the United States have already completed more than one million biomarker tests, with 85 percent reporting quality-of-life and health outcomes improvements within six months.
Learn more at mylifeforce.com.
Press Contact:
Allyson Savage
allyson.savage@getethos.com
FAQ
What benefits do Ethos policyholders receive through the Lifeforce partnership?
How does Ethos streamline the life insurance application process?
Which major insurance carriers partner with Ethos?
What additional services does Ethos offer besides life insurance?
