Lincoln Financial Appoints Jason Crane as SVP, President of Retirement Plan Services

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09/04/2025 - 09:00 AM

RADNOR, Pa.--(BUSINESS WIRE)-- Lincoln Financial (NYSE: LNC), a leading provider of insurance, annuities, group benefits and retirement solutions, today announced the appointment of Jason Crane as Senior Vice President and President of the Retirement Plan Services (RPS) business.

Source: Lincoln Financial

Crane will oversee all strategy and execution for Lincoln’s RPS business and will report directly to Jimmy Reid, Executive Vice President and President of Lincoln’s Workplace Solutions businesses, which includes the company’s Retirement business as well as its Group Benefits business. In this role, Crane will be a member of Lincoln’s Corporate Leadership Group.

Prior to joining Lincoln, Crane was Head of Core Retirement at Ascensus, and previously led the company’s Retirement Distribution organization. Prior to joining Ascensus in 2018, he held several leadership roles at Transamerica – including Head of U.S. Business Development for the organization’s Retirement, Annuities and Mutual Fund businesses and Head of U.S. Sales for the Retirement business. He brings more than 25 years of Retirement industry experience to the role, with expertise across all areas of the retirement market – ranging from emerging to institutional market segments.

“The Retirement business is critical to Lincoln’s enterprise strategy, and we’re excited to have Jason on board to lead this key business forward,” said Jimmy Reid, Executive Vice President and President of Workplace Solutions. “Jason brings deep experience in the industry, a focus on results-driven strategy, and he is a tenured leader known for building elite teams. With Jason’s leadership, we’re looking forward to building on our momentum and positioning the Retirement business for continued long-term success.”

Crane replaces Ralph Ferraro, who is retiring from Lincoln at the end of September 2025. Ferraro held the role of President of RPS since 2022 and announced his planned retirement in May of this year.

About Lincoln Financial

Lincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2024, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of June 30, 2025, the company had $331 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, PA., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates.

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