Lenovo Partners with Eva Longoria to Launch Global Search for Business “Twins”
Backing Every Business initiative pairs founders with mentorship, grants and AI-powered technology - because no small business owner should build alone.
Eva Longoria is ready to be your “business twin;” entrepreneurs worldwide can apply to be mentored directly by her. Applications are open now.
Small and medium-sized businesses fuel the world’s economy, representing approximately
At the heart of the initiative is a cross-border mentorship program called Twinning which pairs small business owners across industries and geographies for one-to-one collaboration. Grounded in a simple idea — a problem shared is a problem halved — Twinning matches entrepreneurs facing similar challenges, transforming isolation into collaboration and shared momentum. For a select group of participants, that twin will be Eva Longoria herself.
"Being an entrepreneur is one of the hardest, most daring things you can do,” said Eva Longoria, actress, producer, entrepreneur and Twinning global ambassador. “Every entrepreneur reaches moments where they wish they had someone who truly understands the weight of what they’re building. What I love about Backing Every Business is that it’s built on creating that connection and goes beyond providing technology. It brings people together around the world to share experiences, learn from one another and grow. When entrepreneurs feel supported, entire communities benefit.”
Longoria, whose business portfolio spans hospitality, media, sports ownership and philanthropy, joins the program as an ambassador and a fellow entrepreneur who understands firsthand the realities of scaling a business. Longoria will serve as a mentor to selected founders, becoming the “anchor twin” in a global network built on shared ambition and lived experience.
While many small business programs offer funding or networking opportunities, Backing Every Business uniquely combines global peer-to-peer mentorship with hands-on AI enablement. Beyond providing technology, the program will help founders use AI in practical ways that matter - saving time on paperwork, sharpening marketing tactics, understanding customers and making smarter decisions. Lenovo has spent decades building the tools businesses rely on every day and this initiative turns that experience into hands-on support for entrepreneurs who don’t have time to waste.
Small businesses can apply for the chance to be supported by Lenovo and receive their very own business twin. Selected participants will receive: a
For founders ready to scale, adapt and grow, the message is simple: you could be Eva Longoria's business twin.
Through Backing Every Business, Lenovo is building a global network where entrepreneurs gain the support, perspective and practical tools needed to succeed in an increasingly complex digital economy.
“With Lenovo, small businesses gain more than technology, they gain a partner who understands and is committed to their resilience, productivity and future. We empower ambition and help build a stronger global community,” said Emily Ketchen, Lenovo's CMO & SVP for the Intelligent Devices Group and International Sales Markets. “Our Backing Every Business global initiative gives small businesses the tools to tackle an increasingly complex digital world, connections to drive lasting value and opportunities to learn and scale for long term success.”
Additionally, the company is expanding its support for small businesses at the local level through an initiative called The Growth Lab. This initiative convenes entrepreneurs in collaborative, locally led sessions featuring hands-on coaching, peer learning and AI-enabled tools designed to address real-world business challenges.
Backing Every Business builds on Lenovo’s long-standing commitment to small businesses and represents the evolution of its Evolve Small initiative in
Applications are now open to eligible small business owners in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20260317068350/en/
Marina Schaepelynck, mschaepely@lenovo.com
Source: Lenovo