Welcome to our dedicated page for El Pollo Loco Ho news (Ticker: LOCO), a resource for investors and traders seeking the latest updates and insights on El Pollo Loco Ho stock.
El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) is the parent company of El Pollo Loco, which describes itself as the nation’s leading fire-grilled chicken restaurant. This news page aggregates company announcements, product launches, promotional campaigns and financial updates related to LOCO stock and the El Pollo Loco restaurant system.
Recent news releases highlight menu innovations such as Double Chicken Burrito Bowls and Double Pollo Salads, both built around the brand’s citrus-marinated, fire-grilled chopped chicken and Mexican or Mexican-inspired flavors. The company also announces seasonal promotions like the “12 Days of Pollo” for Loco Rewards members and National Chicken Month campaigns that feature BOGO offers and special contests.
Investors and followers of LOCO can also find updates on quarterly financial results, where El Pollo Loco reports metrics such as company-operated restaurant revenue, franchise revenue, system-wide comparable restaurant sales, restaurant contribution and Adjusted EBITDA. These earnings announcements are often paired with details on conference calls and webcasts hosted by company leadership.
Corporate governance and investor-relations developments appear in the news flow as well, including appointments of independent directors, board leadership changes and participation in investor conferences such as the ICR Conference. Together, these items provide a view into how El Pollo Loco manages its restaurant footprint, menu strategy and capital markets communications.
For anyone tracking LOCO stock or the broader El Pollo Loco brand, this page offers a centralized view of official company news, from menu introductions and loyalty initiatives to financial performance and board-level updates.
El Pollo Loco (Nasdaq: LOCO) has launched a new line of L.A. Mex Burritos, inspired by Los Angeles flavors. This limited-time menu features four burritos: California Queso, Chicken Tinga, Keto Burrito, and Chickenless Pollo, catering to various dietary preferences. To celebrate, the company is offering a Buy 4, Get 1 Free promotion for Loco Rewards™ customers until October 27. The initiative underscores the brand's commitment to blending traditional Mexican cuisine with healthier options, resonating with its California roots.
El Pollo Loco (Nasdaq: LOCO) has launched the national loyalty program, Loco Rewards™, offering customers the fastest cash reward in the industry. Members can earn 1 point for every $1 spent, unlocking a $5 reward after 50 points. The program includes promotional offers, such as free chips and guacamole upon joining and double points on specific items during September. Customers can also benefit from GPS-enabled curbside pickup starting on September 28. For more information, visit www.elpolloloco.com/rewards/.
El Pollo Loco Holdings reported a second-quarter revenue of $99.6 million, down from $113.7 million year-over-year, with a net income of $5.5 million ($0.16/share), down from $14.1 million ($0.37/share) last year. Comparable restaurant sales decreased 9.7%. Despite challenges from COVID-19, the company improved its off-premise sales strategies, achieving positive comps in June and a 19.6% restaurant contribution margin. The company expects to maintain cash flow positivity but has suspended its 2020 financial guidance due to ongoing uncertainties.
El Pollo Loco (Nasdaq: LOCO) has appointed Initiative as its new strategic media agency following a competitive pitch. Initiative will oversee a $30 million media budget, focusing on planning and buying across various channels, including digital. The company aims to boost its digital presence, having increased digital media spending from 5% to over 30% of its total budget. In 2020, digital sales tripled compared to the previous year, indicating a strong growth trajectory in this area.
El Pollo Loco (Nasdaq: LOCO) has rolled out its vegan Chickenless Pollo™ across all 485 locations, responding to positive customer feedback from its initial launch. The reformulated recipe is dedicated to plant-based diets, certified by the American Vegetarian Association (AVA), and utilizes a non-GMO soy protein base without egg enzymes. Customers can now customize their orders to make them vegan by removing cheese and dressings. CEO Bernard Acoca highlighted the company's commitment to healthier eating options, marking a significant step in the plant-based market.
El Pollo Loco (Nasdaq: LOCO) has opened a new restaurant in Tucson, Arizona, expanding its franchise presence in the state. This location is managed by Lugos Pollos Inc., marking its fifth establishment by this franchise partner. The new restaurant features a seating capacity of 58 and will employ approximately 30 staff members. The company aims to enhance its market presence through strategic franchise development, and customers can benefit from the Loco Rewards program, offering incentives for purchases.
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