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El Pollo Loco Holdings, Inc. reports developments from its fast-casual restaurant business, which operates and franchises El Pollo Loco restaurants centered on citrus-marinated fire-grilled chicken and Mexican-inspired menu items such as burritos, tostadas, bowls, salads and bone-in chicken meals. News commonly covers quarterly financial results, system-wide and company-operated restaurant sales trends, restaurant contribution, operating costs and debt levels.
Company updates also include menu innovation, product tests, loyalty program activity through Loco Rewards, marketing partnerships and brand initiatives tied to its restaurant base. These releases connect operating performance with customer traffic, pricing, menu mix and franchise activity in the limited-service restaurant market.
El Pollo Loco has integrated FlyBuy curbside pickup technology to enhance its customer experience. This system utilizes GPS to predict customer arrival times, automatically notifying staff and locating customers for timely order delivery. With 95% of El Pollo Loco locations adopting this technology, the initiative aims to eliminate wait times for order-ahead customers. The integration supports operational efficiency and caters to the growing demand for off-premise ordering, which has surged by nearly 200% during the pandemic. This approach aligns with customer preferences for contactless service.
El Pollo Loco has announced a commitment of $100,000 to support Latina-owned businesses in Los Angeles through the El Pollo Local Grants program. This initiative aims to assist businesses severely impacted by the pandemic, with a particular focus on Hispanic women, who have faced significant job losses. The program encourages community involvement via a Go Fund Me platform, promising additional support for every $10,000 raised. Nominations for the grants can be submitted through September 25, 2020, aiming to create a directory of Latina-owned food businesses.
El Pollo Loco (Nasdaq: LOCO) has launched a new line of L.A. Mex Burritos, inspired by Los Angeles flavors. This limited-time menu features four burritos: California Queso, Chicken Tinga, Keto Burrito, and Chickenless Pollo, catering to various dietary preferences. To celebrate, the company is offering a Buy 4, Get 1 Free promotion for Loco Rewards™ customers until October 27. The initiative underscores the brand's commitment to blending traditional Mexican cuisine with healthier options, resonating with its California roots.
El Pollo Loco (Nasdaq: LOCO) has launched the national loyalty program, Loco Rewards™, offering customers the fastest cash reward in the industry. Members can earn 1 point for every $1 spent, unlocking a $5 reward after 50 points. The program includes promotional offers, such as free chips and guacamole upon joining and double points on specific items during September. Customers can also benefit from GPS-enabled curbside pickup starting on September 28. For more information, visit www.elpolloloco.com/rewards/.
El Pollo Loco Holdings reported a second-quarter revenue of $99.6 million, down from $113.7 million year-over-year, with a net income of $5.5 million ($0.16/share), down from $14.1 million ($0.37/share) last year. Comparable restaurant sales decreased 9.7%. Despite challenges from COVID-19, the company improved its off-premise sales strategies, achieving positive comps in June and a 19.6% restaurant contribution margin. The company expects to maintain cash flow positivity but has suspended its 2020 financial guidance due to ongoing uncertainties.
El Pollo Loco (Nasdaq: LOCO) has appointed Initiative as its new strategic media agency following a competitive pitch. Initiative will oversee a $30 million media budget, focusing on planning and buying across various channels, including digital. The company aims to boost its digital presence, having increased digital media spending from 5% to over 30% of its total budget. In 2020, digital sales tripled compared to the previous year, indicating a strong growth trajectory in this area.
El Pollo Loco (Nasdaq: LOCO) has rolled out its vegan Chickenless Pollo™ across all 485 locations, responding to positive customer feedback from its initial launch. The reformulated recipe is dedicated to plant-based diets, certified by the American Vegetarian Association (AVA), and utilizes a non-GMO soy protein base without egg enzymes. Customers can now customize their orders to make them vegan by removing cheese and dressings. CEO Bernard Acoca highlighted the company's commitment to healthier eating options, marking a significant step in the plant-based market.
El Pollo Loco (Nasdaq: LOCO) has opened a new restaurant in Tucson, Arizona, expanding its franchise presence in the state. This location is managed by Lugos Pollos Inc., marking its fifth establishment by this franchise partner. The new restaurant features a seating capacity of 58 and will employ approximately 30 staff members. The company aims to enhance its market presence through strategic franchise development, and customers can benefit from the Loco Rewards program, offering incentives for purchases.
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