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El Pollo Loco Ho Stock Price, News & Analysis

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Welcome to our dedicated page for El Pollo Loco Ho news (Ticker: LOCO), a resource for investors and traders seeking the latest updates and insights on El Pollo Loco Ho stock.

El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) is the parent company of El Pollo Loco, which describes itself as the nation’s leading fire-grilled chicken restaurant. This news page aggregates company announcements, product launches, promotional campaigns and financial updates related to LOCO stock and the El Pollo Loco restaurant system.

Recent news releases highlight menu innovations such as Double Chicken Burrito Bowls and Double Pollo Salads, both built around the brand’s citrus-marinated, fire-grilled chopped chicken and Mexican or Mexican-inspired flavors. The company also announces seasonal promotions like the “12 Days of Pollo” for Loco Rewards members and National Chicken Month campaigns that feature BOGO offers and special contests.

Investors and followers of LOCO can also find updates on quarterly financial results, where El Pollo Loco reports metrics such as company-operated restaurant revenue, franchise revenue, system-wide comparable restaurant sales, restaurant contribution and Adjusted EBITDA. These earnings announcements are often paired with details on conference calls and webcasts hosted by company leadership.

Corporate governance and investor-relations developments appear in the news flow as well, including appointments of independent directors, board leadership changes and participation in investor conferences such as the ICR Conference. Together, these items provide a view into how El Pollo Loco manages its restaurant footprint, menu strategy and capital markets communications.

For anyone tracking LOCO stock or the broader El Pollo Loco brand, this page offers a centralized view of official company news, from menu introductions and loyalty initiatives to financial performance and board-level updates.

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El Pollo Loco (Nasdaq: LOCO) has launched its new holiday campaign, “Kids on Culture”, promoting inclusivity through shared meals. The campaign features a 30-second video showcasing children discussing the cultural significance of food. Additionally, the restaurant is reintroducing three holiday dishes inspired by its Mexican heritage: Holiday Tamale Bowls, Chicken Pozole Verde, and Mexican Hot Chocolate. The campaign will be supported through various media platforms, emphasizing the company’s commitment to community and cultural connections.

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El Pollo Loco Holdings (NASDAQ: LOCO) will host a conference call on October 29, 2020 at 4:30 PM ET to discuss its third quarter 2020 financial results. The call will feature CEO Bernard Acoca and CFO Larry Roberts. A press release detailing the financial results will be issued after market close on the same day. Interested parties can access the call by phone or via a live webcast on the company's investor relations website.

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El Pollo Loco (Nasdaq: LOCO) has launched curbside pickup, enhancing convenience for customers. This feature utilizes GPS technology to streamline order collection directly from vehicles, promoting safety and efficiency. The launch coincides with the introduction of the Loco Rewards™ program, aimed at improving customer engagement. To celebrate National Taco Day on October 4, customers using curbside pickup will receive two free Tacos al Carbons with their next order. The initiative reflects the company's commitment to optimizing the customer experience.

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El Pollo Loco (Nasdaq: LOCO) has launched its new curbside pickup service, enhancing convenience for customers by allowing them to order and receive their food without leaving their vehicles. This innovation incorporates GPS technology to alert staff upon customer arrival, ensuring quick service. The launch coincides with the introduction of the Loco Rewards program aimed at improving the customer experience. To celebrate National Taco Day on October 4, customers who use the curbside service will receive two free Tacos al Carbon on their next visit.

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El Pollo Loco has integrated FlyBuy curbside pickup technology to enhance its customer experience. This system utilizes GPS to predict customer arrival times, automatically notifying staff and locating customers for timely order delivery. With 95% of El Pollo Loco locations adopting this technology, the initiative aims to eliminate wait times for order-ahead customers. The integration supports operational efficiency and caters to the growing demand for off-premise ordering, which has surged by nearly 200% during the pandemic. This approach aligns with customer preferences for contactless service.

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El Pollo Loco has announced a commitment of $100,000 to support Latina-owned businesses in Los Angeles through the El Pollo Local Grants program. This initiative aims to assist businesses severely impacted by the pandemic, with a particular focus on Hispanic women, who have faced significant job losses. The program encourages community involvement via a Go Fund Me platform, promising additional support for every $10,000 raised. Nominations for the grants can be submitted through September 25, 2020, aiming to create a directory of Latina-owned food businesses.

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El Pollo Loco (Nasdaq: LOCO) has launched a new line of L.A. Mex Burritos, inspired by Los Angeles flavors. This limited-time menu features four burritos: California Queso, Chicken Tinga, Keto Burrito, and Chickenless Pollo, catering to various dietary preferences. To celebrate, the company is offering a Buy 4, Get 1 Free promotion for Loco Rewards™ customers until October 27. The initiative underscores the brand's commitment to blending traditional Mexican cuisine with healthier options, resonating with its California roots.

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El Pollo Loco (Nasdaq: LOCO) has launched the national loyalty program, Loco Rewards™, offering customers the fastest cash reward in the industry. Members can earn 1 point for every $1 spent, unlocking a $5 reward after 50 points. The program includes promotional offers, such as free chips and guacamole upon joining and double points on specific items during September. Customers can also benefit from GPS-enabled curbside pickup starting on September 28. For more information, visit www.elpolloloco.com/rewards/.

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El Pollo Loco Holdings reported a second-quarter revenue of $99.6 million, down from $113.7 million year-over-year, with a net income of $5.5 million ($0.16/share), down from $14.1 million ($0.37/share) last year. Comparable restaurant sales decreased 9.7%. Despite challenges from COVID-19, the company improved its off-premise sales strategies, achieving positive comps in June and a 19.6% restaurant contribution margin. The company expects to maintain cash flow positivity but has suspended its 2020 financial guidance due to ongoing uncertainties.

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El Pollo Loco (Nasdaq: LOCO) has appointed Initiative as its new strategic media agency following a competitive pitch. Initiative will oversee a $30 million media budget, focusing on planning and buying across various channels, including digital. The company aims to boost its digital presence, having increased digital media spending from 5% to over 30% of its total budget. In 2020, digital sales tripled compared to the previous year, indicating a strong growth trajectory in this area.

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FAQ

What is the current stock price of El Pollo Loco Ho (LOCO)?

The current stock price of El Pollo Loco Ho (LOCO) is $12.72 as of March 13, 2026.

What is the market cap of El Pollo Loco Ho (LOCO)?

The market cap of El Pollo Loco Ho (LOCO) is approximately 325.9M.

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LOCO Stock Data

325.91M
29.10M
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United States
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