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El Pollo Loco Ho Stock Price, News & Analysis

LOCO Nasdaq

Welcome to our dedicated page for El Pollo Loco Ho news (Ticker: LOCO), a resource for investors and traders seeking the latest updates and insights on El Pollo Loco Ho stock.

El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) is the parent company of El Pollo Loco, which describes itself as the nation’s leading fire-grilled chicken restaurant. This news page aggregates company announcements, product launches, promotional campaigns and financial updates related to LOCO stock and the El Pollo Loco restaurant system.

Recent news releases highlight menu innovations such as Double Chicken Burrito Bowls and Double Pollo Salads, both built around the brand’s citrus-marinated, fire-grilled chopped chicken and Mexican or Mexican-inspired flavors. The company also announces seasonal promotions like the “12 Days of Pollo” for Loco Rewards members and National Chicken Month campaigns that feature BOGO offers and special contests.

Investors and followers of LOCO can also find updates on quarterly financial results, where El Pollo Loco reports metrics such as company-operated restaurant revenue, franchise revenue, system-wide comparable restaurant sales, restaurant contribution and Adjusted EBITDA. These earnings announcements are often paired with details on conference calls and webcasts hosted by company leadership.

Corporate governance and investor-relations developments appear in the news flow as well, including appointments of independent directors, board leadership changes and participation in investor conferences such as the ICR Conference. Together, these items provide a view into how El Pollo Loco manages its restaurant footprint, menu strategy and capital markets communications.

For anyone tracking LOCO stock or the broader El Pollo Loco brand, this page offers a centralized view of official company news, from menu introductions and loyalty initiatives to financial performance and board-level updates.

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El Pollo Loco (Nasdaq: LOCO) commissions a new mural in South Los Angeles to honor Black History Month. The mural, curated by local artist Enkone, reflects the cultural significance of the area and aims to foster community pride. In addition, 5% of sales from the Vernon Ave. restaurant during February will be donated to Brotherhood Crusade, supporting underserved communities in South LA. This initiative highlights El Pollo Loco’s commitment to the arts and community engagement.

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El Pollo Loco is launching a charitable campaign on Valentine’s Day, Feb. 14, where $1 from every Family Dinner sold will support Food on Foot, aiming to provide 10,000 meals to those in need in LA.

This initiative reflects the company's commitment to addressing food insecurity exacerbated by the pandemic. With over 20 years of partnership, El Pollo Loco continues to support local communities, highlighting its role in nourishing vulnerable populations.

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El Pollo Loco announces its first-ever TikTok campaign, Workout While You Wait, encouraging healthier habits as customers wait for their Pollo Fit Bowl orders. These bowls feature twice the fire-grilled chicken, organic super greens, and cilantro lime cauliflower rice, catering to health-conscious consumers. The campaign includes fun workout routines created with fitness influencers, promoting activity during delivery wait times. Customers can earn a free bowl by engaging with the campaign. This initiative aims to position El Pollo Loco as a healthier takeaway option.

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El Pollo Loco (Nasdaq: LOCO) reported a slight 0.2% decline in system-wide comparable restaurant sales for Q4 2020, driven by a 3.0% drop in company-operated sales, partially offset by a 1.8% increase in franchise sales. Revenue for the quarter is projected at $109.5 – $110.5 million, affected by COVID-19 related challenges. The company incurred approximately $2.5 million in unexpected COVID-related expenses. Drive-thru sales surged from 40% to 70% of total sales, with digital sales also increasing.

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El Pollo Loco (NASDAQ: LOCO) announced a virtual fireside chat at the 23rd Annual ICR Conference on January 13, 2021, beginning at 12:30 PM ET. Investors can access the live webcast via the company's website or the ICR Conference site. Renowned for its fire-grilled chicken and authentic L.A. Mex cuisine, El Pollo Loco has over 475 restaurants across several states, including California and Texas. The brand emphasizes community and culture through its culinary offerings, continuing its growth in the fast-casual dining sector.

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El Pollo Loco (Nasdaq: LOCO) opened a new restaurant in Poway, California, marking its 34th location operated by Peglion LLC. This franchise is part of El Pollo Loco's strategic growth plan, enhancing its presence in California. The new restaurant spans 3,000 square feet, seating 72 customers and employing about 50 team members. Open daily from 10 a.m. to 10 p.m., it aims to provide a safe and welcoming environment. Franchisee Bill Engel emphasized the commitment to customer satisfaction and job opportunities. The company encourages joining the Loco Rewards program for customer benefits.

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El Pollo Loco has reintroduced its popular Pollo Fit Bowls, aimed at helping customers adopt healthier eating habits in 2021. Each bowl features double citrus marinated fire-grilled chicken, organic super greens, and cilantro lime cauliflower rice, aligning with health-conscious choices post-pandemic. The company plans to enhance its dressings by removing high-fructose corn syrup and introducing a new keto-certified Mexican Vinaigrette. This initiative reflects El Pollo Loco's commitment to offering nutritious, affordable meal options to the community.

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El Pollo Loco (Nasdaq: LOCO) has introduced its new "restaurant of the future" to enhance off-premise convenience and digital experience, driven by consumer trends accelerated by COVID-19. The innovative restaurant designs include double drive-thrus, curbside pick-up, and mobile order cubbies. The first remodels will open in Los Angeles soon, marking a key part of the company's three-year transformation. CEO Bernard Acoca stated this move will enable a return to 5% annual unit growth and geographic expansion.

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El Pollo Loco (Nasdaq: LOCO) has unveiled a new design philosophy aimed at enhancing the customer experience. This initiative focuses on artistic and modern design elements applied across various customer touchpoints, including packaging and in-store merchandising. The recent promotional materials celebrate the holiday season and reflect the company's commitment to high-quality service. Additionally, El Pollo Loco plans to restore murals throughout Los Angeles and introduce new seasonal packaging in 2021, continuing to honor its Mexican-American heritage.

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FAQ

What is the current stock price of El Pollo Loco Ho (LOCO)?

The current stock price of El Pollo Loco Ho (LOCO) is $14 as of May 8, 2026.

What is the market cap of El Pollo Loco Ho (LOCO)?

The market cap of El Pollo Loco Ho (LOCO) is approximately 411.4M.