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El Pollo Loco Ho Stock Price, News & Analysis

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Welcome to our dedicated page for El Pollo Loco Ho news (Ticker: LOCO), a resource for investors and traders seeking the latest updates and insights on El Pollo Loco Ho stock.

El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) is the parent company of El Pollo Loco, which describes itself as the nation’s leading fire-grilled chicken restaurant. This news page aggregates company announcements, product launches, promotional campaigns and financial updates related to LOCO stock and the El Pollo Loco restaurant system.

Recent news releases highlight menu innovations such as Double Chicken Burrito Bowls and Double Pollo Salads, both built around the brand’s citrus-marinated, fire-grilled chopped chicken and Mexican or Mexican-inspired flavors. The company also announces seasonal promotions like the “12 Days of Pollo” for Loco Rewards members and National Chicken Month campaigns that feature BOGO offers and special contests.

Investors and followers of LOCO can also find updates on quarterly financial results, where El Pollo Loco reports metrics such as company-operated restaurant revenue, franchise revenue, system-wide comparable restaurant sales, restaurant contribution and Adjusted EBITDA. These earnings announcements are often paired with details on conference calls and webcasts hosted by company leadership.

Corporate governance and investor-relations developments appear in the news flow as well, including appointments of independent directors, board leadership changes and participation in investor conferences such as the ICR Conference. Together, these items provide a view into how El Pollo Loco manages its restaurant footprint, menu strategy and capital markets communications.

For anyone tracking LOCO stock or the broader El Pollo Loco brand, this page offers a centralized view of official company news, from menu introductions and loyalty initiatives to financial performance and board-level updates.

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El Pollo Loco Holdings reported financial results for Q4 2020, with total revenue reaching $110.3 million, a slight increase from $107.5 million in Q4 2019. System-wide comparable restaurant sales fell by 0.2%, impacted heavily by a 3.0% drop in company-operated restaurants. Net income rose to $5.5 million ($0.15 per diluted share), up from $3.5 million in the previous year. Despite challenges from COVID-19, the company had positive sales growth in non-LA markets, and a new three-year growth agenda has been introduced to enhance profitability.

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El Pollo Loco (Nasdaq: LOCO) has announced plans to remodel over 300 restaurants, starting with three in Los Angeles and Las Vegas. The new design aims for a modern, digital-forward experience to meet changing consumer preferences post-COVID-19. This includes enhanced off-premise dining options like curbside pickup and improved customer engagement through a dedicated app. The company is also looking to expand geographically, targeting new markets in the Western U.S. The estimated investment for a franchise unit ranges from $770,000 to $2,097,000.

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El Pollo Loco (Nasdaq: LOCO) has launched its new line of Loco Lunch Boxes, designed to enhance lunchtime during remote work. These portable meal options offer variety, featuring four dishes including the Chicken Guacamole Burrito and Baja Shrimp Tacos.

Each box comes with rice and beans, chips, salsa, and a churro for dessert. The initiative aims to replace uninspiring home lunches with satisfying meals, showing a commitment to customer experience amid changing dining habits.

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El Pollo Loco (Nasdaq: LOCO) has selected Organic as its new strategic digital agency following a competitive pitch. This partnership aims to enhance the company's digital capabilities, focusing on social media engagement and e-commerce. Since 2019, El Pollo Loco has increased its digital media spending from less than 3% to 30-40%. The company reported tripling its e-commerce growth in 2020, indicating a strong commitment to a digital-first approach. The collaboration aligns with their mission of meeting customers’ needs through innovative digital interactions.

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El Pollo Loco Holdings, Inc. (NASDAQ: LOCO) has announced a conference call to discuss its fourth quarter and full year 2020 financial results on March 11, 2021, at 4:30 PM ET. CEO Bernard Acoca and CFO Larry Roberts will host the call. A related press release will be issued after market close on the same day. The call can be accessed via phone or webcast, with a replay available until March 25, 2021. El Pollo Loco continues to lead in the fire-grilled chicken segment with over 475 locations across the U.S., emphasizing its commitment to Mexican-American heritage.

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El Pollo Loco (Nasdaq: LOCO) commissions a new mural in South Los Angeles to honor Black History Month. The mural, curated by local artist Enkone, reflects the cultural significance of the area and aims to foster community pride. In addition, 5% of sales from the Vernon Ave. restaurant during February will be donated to Brotherhood Crusade, supporting underserved communities in South LA. This initiative highlights El Pollo Loco’s commitment to the arts and community engagement.

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El Pollo Loco is launching a charitable campaign on Valentine’s Day, Feb. 14, where $1 from every Family Dinner sold will support Food on Foot, aiming to provide 10,000 meals to those in need in LA.

This initiative reflects the company's commitment to addressing food insecurity exacerbated by the pandemic. With over 20 years of partnership, El Pollo Loco continues to support local communities, highlighting its role in nourishing vulnerable populations.

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El Pollo Loco announces its first-ever TikTok campaign, Workout While You Wait, encouraging healthier habits as customers wait for their Pollo Fit Bowl orders. These bowls feature twice the fire-grilled chicken, organic super greens, and cilantro lime cauliflower rice, catering to health-conscious consumers. The campaign includes fun workout routines created with fitness influencers, promoting activity during delivery wait times. Customers can earn a free bowl by engaging with the campaign. This initiative aims to position El Pollo Loco as a healthier takeaway option.

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FAQ

What is the current stock price of El Pollo Loco Ho (LOCO)?

The current stock price of El Pollo Loco Ho (LOCO) is $13.32 as of March 16, 2026.

What is the market cap of El Pollo Loco Ho (LOCO)?

The market cap of El Pollo Loco Ho (LOCO) is approximately 381.0M.

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LOCO Stock Data

381.03M
29.10M
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