Brittany Snow Finds Her Perfect Fit: Introducing Lovesac's Snugg, Always Fits. Forever New.
Lovesac (NASDAQ: LOVE) has launched Snugg™, its first-ever couch and loveseat collection, featuring actress Brittany Snow as the face of the campaign. The new product line includes three sizes (Sofa, Loveseat, and Chair) with prices ranging from $1,450 to $2,550.
The Snugg collection features customizable elements including 3 arm styles, 12 washable cover options, and 2 cushion fill choices. Key features include adaptable sizing, built-in storage, durability, and machine-washable covers, aligning with Lovesac's "Always Fits. Forever New." philosophy.
Lovesac (NASDAQ: LOVE) ha lanciato Snugg™, la sua prima collezione di divani e loveseat, con l'attrice Brittany Snow protagonista della campagna. La nuova linea comprende tre misure (Sofa, Loveseat e Chair) con prezzi che vanno da $1.450 a $2.550.
La collezione Snugg offre elementi personalizzabili come 3 stili di bracciolo, 12 coperture lavabili e 2 tipi di imbottitura. Tra le caratteristiche principali: dimensioni adattabili, spazio di stivaggio integrato, robustezza e coperture lavabili in lavatrice, coerenti con la filosofia "Always Fits. Forever New." di Lovesac.
Lovesac (NASDAQ: LOVE) ha lanzado Snugg™, su primera colección de sofás y loveseats, con la actriz Brittany Snow como imagen de la campaña. La nueva línea incluye tres tamaños (Sofa, Loveseat y Chair) con precios que oscilan entre $1,450 y $2,550.
La colección Snugg presenta elementos personalizables como 3 estilos de brazos, 12 fundas lavables y 2 opciones de relleno. Sus características clave incluyen tamaños adaptables, almacenamiento integrado, durabilidad y fundas lavables a máquina, en línea con la filosofía de Lovesac "Always Fits. Forever New."
Lovesac (NASDAQ: LOVE)가 Snugg™를 출시했습니다. 이는 최초의 소파 및 러브시트 컬렉션으로, 배우 Brittany Snow가 캠페인 모델을 맡았습니다. 새 제품 라인에는 세 가지 크기(Sofa, Loveseat, Chair)가 포함되며 가격은 $1,450에서 $2,550입니다.
Snugg 컬렉션은 3가지 암레스트 스타일, 12가지 세탁 가능한 커버, 2가지 쿠션 충전재 선택 등 맞춤형 요소를 제공합니다. 주요 특징으로는 사이즈 조절 가능성, 내장 수납, 내구성 및 세탁기 사용 가능한 커버가 있으며, Lovesac의 "Always Fits. Forever New." 철학과 일치합니다.
Lovesac (NASDAQ: LOVE) a lancé Snugg™, sa première collection de canapés et loveseats, avec l'actrice Brittany Snow comme visage de la campagne. La nouvelle gamme comprend trois tailles (Sofa, Loveseat et Chair) avec des prix allant de 1 450 $ à 2 550 $.
La collection Snugg propose des éléments personnalisables, notamment 3 styles d'accoudoir, 12 housses lavables et 2 options de garniture. Ses atouts principaux : tailles modulables, rangement intégré, durabilité et housses lavables en machine, conformément à la philosophie de Lovesac « Always Fits. Forever New. »
Lovesac (NASDAQ: LOVE) hat Snugg™ auf den Markt gebracht – seine erste Sofas- und Loveseat-Kollektion – mit der Schauspielerin Brittany Snow als Gesicht der Kampagne. Die neue Produktlinie umfasst drei Größen (Sofa, Loveseat und Chair) zu Preisen von $1.450 bis $2.550.
Die Snugg-Kollektion bietet anpassbare Elemente wie 3 Armlehnenstile, 12 waschbare Bezugsoptionen und 2 Polsterfüllungen. Zu den Hauptmerkmalen gehören flexible Größen, integrierter Stauraum, Strapazierfähigkeit und maschinenwaschbare Bezüge – ganz im Sinne von Lovesacs Philosophie „Always Fits. Forever New.“
- Launch of new product line expanding company's market reach
- Celebrity partnership with Brittany Snow adding brand visibility
- Multiple price points from $1,450 to $2,550 targeting different market segments
- Product features align with existing brand reputation for customization and durability
- Higher price points may limit mass market appeal
- Entry into competitive traditional couch market segment
Insights
Lovesac expands into traditional couch market with premium-priced Snugg line, leveraging celebrity marketing and its core customizable philosophy.
Lovesac (NASDAQ: LOVE) is strategically expanding beyond its signature modular sectionals with the launch of Snugg™, its first traditional couch and loveseat collection. This product expansion represents a calculated move into the conventional sofa market while maintaining the company's differentiated value proposition of customization, durability, and adaptability.
The pricing structure positions Snugg firmly in the premium segment, with the chair starting at
The partnership with actress Brittany Snow indicates a deliberate marketing approach to elevate brand perception and reach new demographic segments. By highlighting customization options (3 sizes, 3 arm styles, 12 cover options), Lovesac is applying its successful modular philosophy to conventional furniture formats.
Most notably, Snugg incorporates hidden storage—a practical feature that addresses urban living constraints while creating a distinctive selling proposition in the crowded sofa market. The washable covers and durability messaging continue Lovesac's emphasis on furniture as a long-term investment rather than a disposable purchase.
This launch represents a logical product extension that could broaden Lovesac's addressable market by appealing to consumers who prefer traditional couch aesthetics but value the brand's durability and adaptability principles.
The Hunting Wives star brings cultural buzz to Lovesac's groundbreaking debut — the brand's first-ever couch and loveseat collection — highlighting Snugg's comfort, versatility, and the joy of a couch with a secret.
In the debut campaign, Snow showcases Snugg as more than just a couch — it's a design innovation built to last a lifetime. From premium custom comfort and adaptability to built-in storage that doubles as a secret hiding spot, the campaign brings to life Lovesac's ethos of Always Fits. Forever New. From first apartments to forever homes, Snugg is built to look and feel new year after year.
"I've always believed your home should feel like an extension of who you are — and that includes your couch," said Brittany Snow. "My Snugg is where I curl up, recharge, and yes — even hide when life gets too busy."
"Brittany captures exactly what we envisioned when creating Snugg," added Shawn Nelson, Lovesac Founder and CEO. "Snugg takes everything we've learned from our best-selling Sactionals and distills it into a sofa and couch line that's approachable, flexible, and true to Lovesac quality. It's a couch that evolves as life does — proof that you don't have to compromise between comfort, style, and longevity."
The Snugg Difference
- Adaptable: Smart-sized product family that fits through any door and is right sized for any room
- Customizable: Changeable Covers, arms, and mix-and-match layouts
- Durable & Washable: Premium fabrics built to last, with removable, machine-washable Covers
- Smart Storage: Hidden storage designed for essential stow ability (and the best secret hiding spot)
- Snugg Customizations:
- 3 Sizes – Sofa, Loveseat and Chair
- 3 Arm Styles – Swept, Tapered, and Square
- 12 Tailored to Fit, Washable Covers
- 2 Cushion Fill Options - Standard or Lovesoft
- Pricing
- Chair – Starts at
$145 0 - Loveseat – Starts at
$205 0 - Sofa – Starts at
$255 0
- Chair – Starts at
Snugg marks the next chapter in Lovesac's journey, delivering adaptable design that evolves with life and fits seamlessly into every home. Snugg is available online at www.lovesac.com/snugg and in Lovesac showrooms nationwide beginning September 9, 2025.
About The Lovesac Company
Based in
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SOURCE The Lovesac Company
FAQ
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