Brittany Snow Finds Her Perfect Fit: Introducing Lovesac's Snugg, Always Fits. Forever New.

Rhea-AI Summary

Lovesac (NASDAQ: LOVE) has launched Snugg™, its first-ever couch and loveseat collection, featuring actress Brittany Snow as the face of the campaign. The new product line includes three sizes (Sofa, Loveseat, and Chair) with prices ranging from $1,450 to $2,550.

The Snugg collection features customizable elements including 3 arm styles, 12 washable cover options, and 2 cushion fill choices. Key features include adaptable sizing, built-in storage, durability, and machine-washable covers, aligning with Lovesac's "Always Fits. Forever New." philosophy.

Positive

• Launch of new product line expanding company's market reach
• Celebrity partnership with Brittany Snow adding brand visibility
• Multiple price points from $1,450 to $2,550 targeting different market segments
• Product features align with existing brand reputation for customization and durability

Negative

• Higher price points may limit mass market appeal
• Entry into competitive traditional couch market segment

News Market Reaction

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-0.82% News Effect

On the day this news was published, LOVE declined 0.82%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

The Hunting Wives star brings cultural buzz to Lovesac's groundbreaking debut — the brand's first-ever couch and loveseat collection — highlighting Snugg's comfort, versatility, and the joy of a couch with a secret.

STAMFORD, Conn., Sept. 9, 2025 /PRNewswire/ -- Award-winning actress Brittany Snow, star of LionsgateTV & Netflix's breakout series The Hunting Wives, fronts Lovesac's newest campaign for the launch of Snugg™. The Lovesac Company (Nasdaq: LOVE), the Designed For Life home furnishing and technology brand renowned for its innovation and for revolutionizing the industry with its category-shattering customizable, modular sectionals, tapped Snow to bring star power and modern style to the debut of Snugg, a groundbreaking couch line that delivers Lovesac's signature durability, washability, and customization, designed to fit every room and any style.

In the debut campaign, Snow showcases Snugg as more than just a couch — it's a design innovation built to last a lifetime. From premium custom comfort and adaptability to built-in storage that doubles as a secret hiding spot, the campaign brings to life Lovesac's ethos of Always Fits. Forever New. From first apartments to forever homes, Snugg is built to look and feel new year after year.

"I've always believed your home should feel like an extension of who you are — and that includes your couch," said Brittany Snow. "My Snugg is where I curl up, recharge, and yes — even hide when life gets too busy."

"Brittany captures exactly what we envisioned when creating Snugg," added Shawn Nelson, Lovesac Founder and CEO. "Snugg takes everything we've learned from our best-selling Sactionals and distills it into a sofa and couch line that's approachable, flexible, and true to Lovesac quality. It's a couch that evolves as life does — proof that you don't have to compromise between comfort, style, and longevity."

The Snugg Difference

• Adaptable: Smart-sized product family that fits through any door and is right sized for any room
• Customizable: Changeable Covers, arms, and mix-and-match layouts
• Durable & Washable: Premium fabrics built to last, with removable, machine-washable Covers
• Smart Storage: Hidden storage designed for essential stow ability (and the best secret hiding spot)
• Snugg Customizations:
  • 3 Sizes – Sofa, Loveseat and Chair
  • 3 Arm Styles – Swept, Tapered, and Square
  • 12 Tailored to Fit, Washable Covers
  • 2 Cushion Fill Options - Standard or Lovesoft
  • Pricing
    • Chair – Starts at $1450
    • Loveseat – Starts at $2050
    • Sofa – Starts at $2550

Snugg marks the next chapter in Lovesac's journey, delivering adaptable design that evolves with life and fits seamlessly into every home. Snugg is available online at www.lovesac.com/snugg and in Lovesac showrooms nationwide beginning September 9, 2025.

About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac™ Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called Snugg™. As a recipient of Repreve's 8th Annual Champions of Sustainability Award and Edison Awards' 38th Annual Best New Product Awards for Sustainable Consumer Products, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility and design patents. Products are marketed and sold primarily online directly at www.lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, CITYSAC, DESIGNED FOR LIFE, SACTIONALS, SAC, STEALTHTECH, ALWAYS FITS. FOREVER NEW and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

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SOURCE The Lovesac Company

FAQ

What is Lovesac's new Snugg collection and when will it be available?

Lovesac's Snugg is their first-ever couch and loveseat collection, featuring customizable options and built-in storage. It will be available online and in showrooms starting September 9, 2025.

How much does the Lovesac Snugg collection cost?

The Snugg collection starts at $1,450 for the Chair, $2,050 for the Loveseat, and $2,550 for the Sofa.

What customization options are available for the Lovesac Snugg?

The Snugg offers 3 sizes, 3 arm styles (Swept, Tapered, and Square), 12 washable cover options, and 2 cushion fill choices (Standard or Lovesoft).

Who is the brand ambassador for Lovesac's Snugg launch?

Brittany Snow, star of LionsgateTV & Netflix's The Hunting Wives series, is the face of Lovesac's Snugg launch campaign.

What are the key features of Lovesac's Snugg furniture?

Key features include adaptable sizing, built-in storage, machine-washable covers, customizable elements, and durability designed to last a lifetime.