Lovesac and Summer House Star Amanda Batula Launch [SIT]UATIONSHIP Hotline to Help People Break Up with Their Couches

Rhea-AI Summary

The Lovesac Company (NASDAQ: LOVE) and Summer House star Amanda Batula launched the "[SIT]UATIONSHIP" Valentine's Day campaign on February 12, 2026, urging consumers to ditch worn couches for Lovesac sofas.

The campaign includes a [SIT]UATIONSHIP Hotline (1-866-SOFA-SZN) running Feb 12–22 for callers to share couch stories and a chance to win a new Lovesac couch; full terms are on the company site.

Key Figures

Campaign start date: February 12, 2026 Campaign end date: February 22, 2026 Age range cited: 18–34 years +1 more

4 metrics

Campaign start date February 12, 2026 Start of Lovesac [SIT]UATIONSHIP Hotline promotion

Campaign end date February 22, 2026 End of Lovesac [SIT]UATIONSHIP Hotline promotion

Age range cited 18–34 years Population referenced in situationship statistic (YouGov, January 2024)

Hotline number 1-866-SOFA-SZN Phone number for [SIT]UATIONSHIP Hotline promotion

Market Reality Check

Price: $13.03 Vol: Volume 265,525 is close t...

normal vol

$13.03 Last Close

Volume Volume 265,525 is close to 20-day average 259,061 (relative 1.02x). normal

Technical Price $13.04 is trading below the 200-day MA at $16.74 and 45.64% under the 52-week high.

Peers on Argus

LOVE is down 2.25% with peers mostly negative (e.g., SNBR -3.03%, VIOT -3.47%), ...

1 Up

LOVE is down 2.25% with peers mostly negative (e.g., SNBR -3.03%, VIOT -3.47%), but COOK is up 10.4%, indicating mixed sector action rather than a unified move.

Historical Context

4 past events · Latest: Jan 05 (Positive)

Pattern 4 events

Date	Event	Sentiment	Move	Catalyst
Jan 05	Conference participation	Positive	+6.4%	Announced participation in the 2026 ICR Conference with a live webcast.
Dec 26	Holiday promotion	Positive	+2.5%	Launched Couchmas holiday campaign with giveaways and a 40% off sale.
Dec 19	ESG report release	Positive	-1.6%	Published 2025 ESG & Impact Report highlighting emissions and waste goals.
Dec 11	Earnings results	Negative	-7.8%	Reported Q3 FY26 with flat sales and wider net loss and EBITDA.

Pattern Detected

Marketing/IR and campaign news have generally seen positive price alignment, while ESG reporting showed mild divergence and weak earnings aligned with a selloff.

Recent Company History

Over the last few months, Lovesac has focused on investor visibility, brand campaigns, and sustainability. A Jan 12, 2026 ICR Conference appearance coincided with a 6.44% gain. The holiday Couchmas promotion from Dec 26, 2025–Jan 4, 2026 saw shares rise 2.48%. Publication of the 2025 ESG Report on Dec 19, 2025 was followed by a 1.56% decline. Third-quarter FY26 earnings on Dec 11, 2025 brought soft sales growth and widening losses, with the stock down 7.79% afterward.

Market Pulse Summary

This announcement highlights a Valentine’s Day marketing push with the [SIT]UATIONSHIP Hotline runni...

Analysis

This announcement highlights a Valentine’s Day marketing push with the [SIT]UATIONSHIP Hotline running from February 12–22, 2026, aiming to deepen engagement through giveaways and a pop-culture theme. In recent months, Lovesac used similar campaigns and events, like Couchmas and the ICR Conference, alongside ESG disclosures and mixed earnings. Investors may watch how this promotion supports brand visibility and traffic, especially with shares well below the $23.99 52-week high and under the $16.74 200-day MA.

AI-generated analysis. Not financial advice.

Reality star partners with furniture brand on playful Valentine's Day campaign encouraging people to ditch fleeting relationships in favor of those that last – starting with their couch

STAMFORD, Conn., Feb. 12, 2026 /PRNewswire/ -- This Valentine's Day, The Lovesac Company (Nasdaq: LOVE) and Summer House star Amanda Batula are teaming up to tackle a relationship problem most people don't talk about: settling for furniture that doesn't serve them. In "[SIT]UATIONSHIP," a new campaign from Lovesac, Batula playfully calls on people to end their [SIT]UATIONSHIPS with couches that simply aren't serving them anymore, in favor of a relationship that actually goes the distance—a Lovesac couch that's built to last, designed to evolve, and here for life.

A play on today's dating culture, in which half of Americans ages 18-34 have found themselves in a "situationship" (Source: YouGov, January 2024), the campaign flips the script on the term, underscoring that people likewise stick it out with their couches, not because they love them, but because it's easy and "good enough."

"As I step into this new chapter and start designing my new space, I'm being really intentional about everything I bring into it," said Batula. "I'm done settling for things that are just 'good enough,' whether that's furniture or anything else in life. I want pieces that feel high-quality, comfortable, and built to last, and that's exactly what I found with Lovesac. If you're still in a [SIT]UATIONSHIP with your old couch, consider this your sign to finally upgrade."

As part of the campaign, Amanda and Lovesac are launching the Lovesac [SIT]UATIONSHIP Hotline, inviting people to call and share their own couch [SIT]UATIONSHIP stories for a chance to win a new Lovesac couch. From February 12 through February 22, callers can dial 1-866-SOFA-SZN and leave a message for Batula.

"Too many people settle for a couch that's just 'good enough,' and over time breaks down further. At Lovesac, we obsess over the details from comfort to construction, so customers don't have to compromise," said Shawn Nelson, Founder and Chief Executive Officer, Lovesac. "Our couches are designed for life, built to evolve with you, and made to deliver real comfort for decades. Once you experience comfy, durable, Lovesac-level quality, there's no reason to settle for a [SIT]UATIONSHIP with your old couch." 

For full terms and conditions of the Lovesac [SIT]UATIONSHIP Hotline, please visit https://www.lovesac.com/giveaway-terms-and-conditions.

About The Lovesac Company

Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called Snugg™. As a recipient of Repreve's 8th Annual Champions of Sustainability Award and Edison Awards' 38th Annual Best New Product Awards for Sustainable Consumer Products, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility and design patents. Products are marketed and sold primarily online directly at lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, CITYSAC, DESIGNED FOR LIFE, PILLOWSAC, SACTIONALS, SAC, STEALTHTECH, and THE WORLD'S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

Media Contact:
Mason Sheridan
msheridan@devriesglobal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lovesac-and-summer-house-star-amanda-batula-launch-situationship-hotline-to-help-people-break-up-with-their-couches-302686658.html

SOURCE The Lovesac Company

FAQ

What is the Lovesac (LOVE) [SIT]UATIONSHIP campaign announced on February 12, 2026?

It is a Valentine's Day marketing campaign promoting Lovesac couches as long-term upgrades. According to the company, Amanda Batula partners with Lovesac to invite people to end couch "[SIT]UATIONSHIPS" and consider upgrading to Lovesac furniture.

How does the Lovesac [SIT]UATIONSHIP Hotline giveaway work for callers (LOVE)?

Callers can dial 1-866-SOFA-SZN and leave a message between Feb 12 and Feb 22, 2026 for a chance to win. According to the company, messages share couch stories and winners are selected per the posted terms and conditions.

Who is Amanda Batula and what role does she play in the Lovesac (LOVE) campaign?

Amanda Batula is a Summer House star serving as campaign ambassador for the [SIT]UATIONSHIP promotion. According to the company, she appears in creative assets and encourages consumers to upgrade their couches to Lovesac products.

What are the dates and contact details for the Lovesac (LOVE) [SIT]UATIONSHIP Hotline promotion?

The hotline runs from February 12 through February 22, 2026 and uses phone number 1-866-SOFA-SZN. According to the company, callers may leave messages for a chance to win under the posted giveaway terms.

Where can investors find the terms and conditions for the Lovesac (LOVE) [SIT]UATIONSHIP giveaway?

Full giveaway terms are available on the company's website at the specified giveaway URL. According to the company, the webpage contains official rules, eligibility, and selection details for the promotion.