Lovesac Expands Seating Offerings with Snugg Collection Launch
Lovesac broadens its Snugg modular seating line and plans to extend White Glove Delivery service coverage across the United States by November.
Rhea-AI Summary
The Lovesac Company (LOVE) launched its new Snugg Collection on September 15, 2026, expanding its modular seating line and introducing a national White Glove Delivery rollout.
The Snugg Collection, available immediately on lovesac.com and in showrooms, adds three modular pieces—a corner seat, ottoman, and Lovesac’s first swivel chair—that allow the existing Snugg sofa to be configured as a sectional or chaise-style setup. All pieces feature more than 50 fabric options, washable components, built-in storage in every seat, and changeable styling, aligning with Lovesac’s “Built To Last, Designed To Evolve” product philosophy.
White Glove Delivery, which includes delivery, setup, and packaging removal, is currently offered in about half of US states and is expected to be available nationwide in November.
Positive
- None.
Negative
- None.
Key Figures
- New modular pieces
- 3 pieces
- Snugg Collection launch
- Fabric options
- +50 fabric options
- Snugg Collection
- White Glove Delivery availability
- Approximately half of all US states
- Current service availability
- National delivery rollout
- November
- White Glove Delivery service
AI-generated analysis. How Rhea-AI works. Not financial advice.
Debuts A Modular Sofa with Sectional Adaptability and Announces National Rollout of White Glove Delivery Service
True to its promise "Nearly Any Space You Pick, It Fits," the Snugg Collection delivers premium comfort and design that complements any space in the home. All Snugg pieces, which are available in +50 fabric options, allow customers the flexibility to create their ideal Snugg setup, adjust it as desired and maintain it for a lifetime, if they choose to. Embodying Lovesac's Built To Last, Designed To Evolve product philosophy, the Snugg Collection offers washability, storage in every seat, and changeable style that expands the sofa into a sectional or chaise experience.
"We're committed to giving customers more sectional seating options that are elevated, customizable and Lovesac comfy," said Shawn Nelson, Lovesac Founder & CEO. "The Snugg Collection offers a more streamlined design that brings premium sectional comfort to a wider range of spaces. Customers get the same Lovesac quality and design innovation, with more choice in size, aesthetic, and functionality."
The Snugg Collection launch comes alongside the announcement of Lovesac's White Glove Delivery service, which is currently available in approximately half of all US states* and will roll out nationally in November.
"We're thrilled to bring White Glove Delivery to more customers across the country," said Mary Fox, President of Lovesac. "We recognize that customers have different preferences; some prefer the assembly and ability to re-arrange, while others love the convenience of having our team handle delivery, set up and the removal of packaging. Our service offerings give customers choice in how they experience Lovesac post-purchase."
For more information about the Snugg Collection and/or Lovesac's White Glove Delivery service, visit lovesac.com.
*Currently available in:
About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called Snugg™. As a recipient of Repreve's 9thth Annual Champions of Sustainability Award and Edison Awards' 38th Annual Best New Product Awards for Sustainable Consumer Products and 39th Annual Bronze Award for Human-Centric Domestic Solutions, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility and design patents. Products are marketed and sold primarily online directly at lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, CITYSAC, DESIGNED FOR LIFE, PILLOWSAC, SACTIONALS, SAC, and STEALTHTECHare trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.
View original content to download multimedia:https://www.prnewswire.com/news-releases/lovesac-expands-seating-offerings-with-snugg-collection-launch-302878884.html
SOURCE The Lovesac Company
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Where and when is the Snugg Collection available for purchase?
The Snugg Collection is available starting September 15, 2026 on lovesac.com and in Lovesac showrooms across the United States.
What new pieces are included in the Snugg Collection expansion?
The collection introduces three modular pieces: a corner seat, an ottoman, and a swivel chair, which is Lovesac’s first swivel option. These pieces enable the existing Snugg sofa to be expanded into sectional and varied seating arrangements.
What features does the Snugg Collection emphasize?
The Snugg Collection offers more than 50 fabric options, washability, storage in every seat, and changeable style, allowing customers to adjust configurations and maintain their setup over time.
What does Lovesac’s White Glove Delivery service include?
White Glove Delivery provides customers with delivery, setup, and removal of packaging, offering an option for those who prefer Lovesac’s team to handle post-purchase logistics instead of self-assembly.
Which areas currently have access to White Glove Delivery?
The service is currently available in the following U.S. jurisdictions: Connecticut, Delaware, District of Columbia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Virginia, and Wisconsin.
When is Lovesac planning a national rollout of White Glove Delivery?
The company expects White Glove Delivery to roll out nationally in November, expanding coverage beyond the approximately half of U.S. states where it is currently available.