Lovesac Co (LOVE) director Vineet Mehra sells 5,000 common shares

Rhea-AI Filing Summary

Lovesac Co director Vineet Mehra reported a sale of 5,000 shares of Common Stock on 2026-07-17 in an open-market or private transaction at an average price of $18.3817 per share. Following this transaction, Mehra directly holds 17,992 shares of Lovesac common stock. The sale was not reported as made under a Rule 10b5-1 trading plan.

Insider Trade Summary

Net Seller: 5,000 shares ($91,909)

Net Sell 1 txn

Insider Mehra Vineet

Role Director

Sold 5,000 shs ($92K)

Type	Security	Shares	Price	Value
Sale	Common Stock, par value $0.00001	5,000	$18.3817	$92K

Holdings After Transaction: Common Stock, par value $0.00001 — 17,992 shares (Direct)

Footnotes (1)

Key Figures

Shares sold: 5,000 shares Sale price per share: $18.3817 per share Shares owned after transaction: 17,992 shares +1 more

4 metrics

Shares sold 5,000 shares Common Stock sale on 2026-07-17 by director Vineet Mehra

Sale price per share $18.3817 per share Average price for 5,000-share Common Stock sale

Shares owned after transaction 17,992 shares Directly held Lovesac Common Stock following the sale

Net shares sold 5,000 shares Net-sell direction across all reported transactions in this Form 4

Key Terms

par value, open market or private transaction, non-derivative, direct or indirect

4 terms

par value financial

"Common Stock, par value $0.00001"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

open market or private transaction financial

"transaction_code_description: Sale in open market or private transaction"

non-derivative financial

"transaction_type: non-derivative"

direct or indirect financial

"direct_or_indirect: D (Direct ownership type)"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/17/2026 - 04:20 PM Accepted by SEC EDGAR 07/17/2026 - 04:20 PM Learn about SEC filing dates

FAQ

What insider transaction did Lovesac (LOVE) director Vineet Mehra report?

Director Vineet Mehra reported selling 5,000 shares of Lovesac Co Common Stock on 2026-07-17. The transaction was reported as a sale in an open market or private transaction at an average price of $18.3817 per share.

At what price did Lovesac (LOVE) director Vineet Mehra sell his shares?

Vineet Mehra sold 5,000 shares of Lovesac Common Stock at an average price of $18.3817 per share. The filing characterizes the trade as a sale in an open market or private transaction, with the price disclosed on a per-share basis.

How many Lovesac (LOVE) shares does Vineet Mehra own after the reported sale?

After the reported sale, Vineet Mehra directly owns 17,992 shares of Lovesac Common Stock. This figure reflects his direct beneficial ownership as of the transaction date reported in the Form 4 insider filing for 2026-07-17.

Was the Lovesac (LOVE) share sale by director Vineet Mehra under a Rule 10b5-1 plan?

The sale was not reported as being made under a Rule 10b5-1 trading plan. The Form 4’s Rule 10b5-1 checkbox is marked false, indicating the transaction was not affirmatively designated as occurring pursuant to such a pre-arranged plan.

What type of security did Lovesac (LOVE) director Vineet Mehra sell in the Form 4 filing?

Vineet Mehra sold Lovesac’s Common Stock, par value $0.00001 per share. The transaction involved non-derivative equity securities rather than options or other derivative instruments, and was classified as a sale in an open market or private transaction.

Is the Lovesac (LOVE) insider transaction by Vineet Mehra direct or indirect ownership?

The reported transaction and holdings relate to direct ownership by Vineet Mehra. The Form 4 lists the ownership type as “D” for direct, and shows 17,992 shares directly owned following the 5,000-share sale on 2026-07-17.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Mehra Vineet

(Last) (First) (Middle)

C/O 421 ATLANTIC STREET, SUITE 201

(Street)

STAMFORD CONNECTICUT 06901

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Lovesac Co [ LOVE ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, par value $0.00001	07/17/2026		S		5,000	D	$18.3817	17,992	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Megan C. Preneta, Attorney-in-Fact for Vineet Mehra	07/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)