The Lovesac Company Appoints Heidi Cooley as Chief Brand and Marketing Officer
The Lovesac Company (NASDAQ: LOVE) has appointed Heidi Cooley as its first Chief Brand and Marketing Officer, effective April 23, 2025. Cooley, who will report to President Mary Fox, brings 20 years of marketing experience and will lead marketing, eCommerce, and brand strategy.
Previously serving as Chief Marketing Officer at Crocs, Cooley was instrumental in transforming the multi-billion dollar brand through digital and social-first approaches. Her achievements include being named one of Forbes' 2024 World's Most Influential CMOs.
CEO Shawn Nelson expressed confidence in Cooley's ability to help achieve the company's goal of reaching three million Lovesac households by 2030. Cooley holds a Master's in Organizational Leadership from Colorado State University Global and serves on the Board of Directors for Fellow and the Regional Board of American Red Cross Colorado & Wyoming Region.
The Lovesac Company (NASDAQ: LOVE) ha nominato Heidi Cooley come suo primo Chief Brand and Marketing Officer, con effetto dal 23 aprile 2025. Cooley, che riporterà al Presidente Mary Fox, porta con sé 20 anni di esperienza nel marketing e guiderà le strategie di marketing, eCommerce e brand.
In precedenza, Cooley ha ricoperto il ruolo di Chief Marketing Officer presso Crocs, dove è stata fondamentale nella trasformazione del marchio da miliardi di dollari attraverso approcci digitali e social-first. Tra i suoi successi, è stata nominata una delle CMO più influenti al mondo nel 2024 da Forbes.
Il CEO Shawn Nelson ha espresso fiducia nella capacità di Cooley di contribuire al raggiungimento dell'obiettivo dell'azienda di arrivare a tre milioni di famiglie Lovesac entro il 2030. Cooley ha conseguito un Master in Organizational Leadership presso la Colorado State University Global e fa parte del Consiglio di Amministrazione di Fellow e del Consiglio Regionale della Croce Rossa Americana per la regione del Colorado e del Wyoming.
The Lovesac Company (NASDAQ: LOVE) ha nombrado a Heidi Cooley como su primera Directora de Marca y Marketing, con efecto a partir del 23 de abril de 2025. Cooley, quien reportará a la Presidenta Mary Fox, aporta 20 años de experiencia en marketing y liderará la estrategia de marketing, comercio electrónico y marca.
Anteriormente, Cooley se desempeñó como Directora de Marketing en Crocs, donde fue fundamental en la transformación de la marca multimillonaria a través de enfoques digitales y centrados en lo social. Entre sus logros se incluye ser nombrada una de las CMO más influyentes del mundo en 2024 por Forbes.
El CEO Shawn Nelson expresó confianza en la capacidad de Cooley para ayudar a alcanzar el objetivo de la empresa de llegar a tres millones de hogares Lovesac para 2030. Cooley tiene una Maestría en Liderazgo Organizacional de la Colorado State University Global y forma parte de la Junta Directiva de Fellow y de la Junta Regional de la Cruz Roja Americana para la región de Colorado y Wyoming.
The Lovesac Company (NASDAQ: LOVE)는 Heidi Cooley를 첫 번째 브랜드 및 마케팅 책임자로 임명하였으며, 이는 2025년 4월 23일부터 유효합니다. Cooley는 사장인 Mary Fox에게 보고하며, 20년의 마케팅 경험을 바탕으로 마케팅, 전자상거래 및 브랜드 전략을 이끌게 됩니다.
이전에 Crocs의 마케팅 책임자로 재직했던 Cooley는 디지털 및 소셜 중심의 접근 방식을 통해 수십억 달러 규모의 브랜드를 변화시키는 데 중요한 역할을 했습니다. 그녀의 성과 중 하나는 2024년 포브스의 세계에서 가장 영향력 있는 CMO 중 한 명으로 선정된 것입니다.
CEO Shawn Nelson은 Cooley가 2030년까지 300만 Lovesac 가정에 도달하겠다는 회사의 목표를 달성하는 데 기여할 수 있을 것이라고 확신한다고 밝혔습니다. Cooley는 Colorado State University Global에서 조직 리더십 석사 학위를 보유하고 있으며, Fellow의 이사회와 미국 적십자사 콜로라도 및 와이오밍 지역의 지역 이사회에서 활동하고 있습니다.
The Lovesac Company (NASDAQ: LOVE) a nommé Heidi Cooley comme première Directrice de la Marque et du Marketing, à compter du 23 avril 2025. Cooley, qui rendra compte à la Présidente Mary Fox, apporte 20 ans d'expérience en marketing et dirigera les stratégies de marketing, de commerce électronique et de marque.
Auparavant, Cooley a été Directrice Marketing chez Crocs, où elle a joué un rôle clé dans la transformation de la marque de plusieurs milliards de dollars grâce à des approches numériques et axées sur les réseaux sociaux. Ses réalisations incluent d'être nommée l'une des CMO les plus influentes au monde en 2024 par Forbes.
Le PDG Shawn Nelson a exprimé sa confiance dans la capacité de Cooley à aider à atteindre l'objectif de l'entreprise d'atteindre trois millions de foyers Lovesac d'ici 2030. Cooley détient une maîtrise en Leadership Organisationnel de la Colorado State University Global et siège au Conseil d'Administration de Fellow ainsi qu'au Conseil Régional de la Croix-Rouge Américaine pour la région du Colorado et du Wyoming.
The Lovesac Company (NASDAQ: LOVE) hat Heidi Cooley zur ersten Chief Brand and Marketing Officer ernannt, die am 23. April 2025 in Kraft tritt. Cooley, die an Präsidentin Mary Fox berichtet, bringt 20 Jahre Erfahrung im Marketing mit und wird die Marketing-, E-Commerce- und Markenstrategie leiten.
Vorher war Cooley als Chief Marketing Officer bei Crocs tätig, wo sie entscheidend zur Transformation der milliardenschweren Marke durch digitale und sozialorientierte Ansätze beigetragen hat. Zu ihren Erfolgen gehört die Nominierung als eine der einflussreichsten CMOs der Welt 2024 von Forbes.
CEO Shawn Nelson äußerte Vertrauen in Cooleys Fähigkeit, das Unternehmensziel zu erreichen, bis 2030 drei Millionen Lovesac-Haushalte zu erreichen. Cooley hat einen Master in Organizational Leadership von der Colorado State University Global und ist im Vorstand von Fellow sowie im Regionalvorstand des American Red Cross für die Region Colorado und Wyoming tätig.
- Appointment of experienced CMO with proven track record in brand transformation
- New leadership brings 20 years of marketing expertise and digital-first approach
- Strategic hire aligns with company's growth target of 3 million households by 2030
- Addition of recognized industry leader (Forbes' 2024 Most Influential CMOs)
- First-time position creates potential integration challenges
- Transition period may temporarily impact marketing operations
Seasoned Executive and Proven Brand Strategist to Accelerate the Company’s Next Chapter of Growth
STAMFORD, Conn., April 10, 2025 (GLOBE NEWSWIRE) -- The Lovesac Company (Nasdaq: LOVE) (“Lovesac” or the “Company”), the Designed for Life home and technology brand, today announced the appointment of Heidi Cooley as Chief Brand and Marketing Officer, effective April 23, 2025. Ms. Cooley will be the first Chief Brand and Marketing Officer for Lovesac and will lead all aspects of marketing, eCommerce and brand strategy for the Company. She will report to Mary Fox, President, and serve on the company’s Executive Leadership Team.
“We are thrilled to welcome Heidi to the Lovesac family,” said Shawn Nelson, Chief Executive Officer of Lovesac. “With a remarkable track record of brand-building and a deep understanding of today’s consumer, she brings exactly the kind of leadership and creativity we need to fuel this next phase of growth into new product categories. Beyond her impressive track record, Heidi is also a strong cultural fit. She shares our values and our passion for Designed for Life products and tailored customer acquisition engines. She is an omni-channel marketing maven. I am confident she will be a significant driver to reaching our goals of three million Lovesac households by 2030 and building the most loved home brand in America.”
Ms. Cooley is a seasoned marketing executive with 20 years of experience driving growth across public and private companies. Most recently serving as Chief Marketing Officer at Crocs, she played a pivotal role in transforming the multi-billion dollar brand into a cultural zeitgeist, driving record profitability and significant shareholder value. She is credited for defining an industry-leading digital and social-first approach to category disruption and leadership, unlocking valuable consumer audiences worldwide. Prior to Crocs, Ms. Cooley served as Vice President of Marketing at Sports Authority.
Recognized as an innovative leader, Ms. Cooley has earned numerous accolades, including being named one of Forbes’ 2024 World's Most Influential CMOs and landing spots on Forbes' Entrepreneurial CMO and Ad Age's Leading Women list. She is well-known across the marketing industry and her peers for her consumer-centric approach to brand strategy, creative innovation, global vision and ability to uniquely reach consumers through data-driven insights.
“With a clear vision, authentic Design for Life philosophy, community of ardent fans, passionate team, and a culture that isn’t afraid to have a little fun, I’m thrilled to join Lovesac at such an exciting time in its growth,” said Heidi Cooley. “Lovesac has a track record of breakthrough innovation and great business performance. I can’t wait to join the team to build upon that foundation with a fan-first marketing approach that drives meaningful consumer connections and long-term profitable growth."
A change-maker and zealous leader, Ms. Cooley also lends her expertise on the Board of Directors for Fellow and the Regional Board of Directors for the American Red Cross Colorado & Wyoming Region. She holds a Master of Science in Organizational Leadership from Colorado State University Global and a Bachelor of Science in Business Management from the Fashion Institute of Design & Merchandising in Los Angeles.
About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers' lives do. The current product offering is comprised of modular couches called Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac™ Accent Chair, an immersive surround sound home theater system called StealthTech, and an innovative sofa seating solution called EverCouch™. As a recipient of Repreve's 7th Annual Champions of Sustainability Award, responsible production and innovation are at the center of the brand's design philosophy with products protected by a robust portfolio of utility patents. Products are marketed and sold primarily online directly at www.lovesac.com, supported by a physical retail presence in the form of Lovesac branded showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, DESIGNED FOR LIFE, SACTIONALS, SAC and STEALTHTECH, are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.
Investor Relations Contact:
Caitlin Churchill, ICR
(203) 682-8200
InvestorRelations@lovesac.com
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