Inter Miami CF and Lowe's Renew Partnership as Lowe's Becomes a Main Partner, Official Jersey Sleeve Partner, Founding Partner of Miami Freedom Park

Rhea-AI Summary

Lowe's (NYSE: LOW) renewed and expanded its partnership with Inter Miami CF on Jan 16, 2026, becoming a Main Partner, Official Jersey Sleeve Partner across First Team, MLS Next Pro and Academy, and a Founding Partner of Miami Freedom Park. Lowe's will support construction needs across the 131-acre development, back youth programming including the Dreams Cup, and continue community activations and digital integrations. Inter Miami opens Miami Freedom Park and its 25,000-seat stadium beginning April 4, 2026, launching the club's inaugural season at the new venue.

Positive

• Lowe's elevated to Main Partner of Inter Miami CF
• Official Jersey Sleeve Partner across First Team, MLS Next Pro, and Academy
• Named a Founding Partner supporting Miami Freedom Park construction
• Lowe's becomes presenting partner of the Dreams Cup youth event

Negative

• None.

News Market Reaction – LOW

+0.19%

+0.19% Session close to close

In the Jan 16 session, LOW gained 0.19%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement expands Lowe’s partnership portfolio by elevating its role with Inter Miami CF and...

Analysis

This announcement expands Lowe’s partnership portfolio by elevating its role with Inter Miami CF and Miami Freedom Park, adding jersey sleeve branding and founding-partner status at a 131-acre sports-anchored district. It reinforces a broader strategy of brand visibility alongside core operations that generated more than $83 billion in 2024 sales. Investors may watch how such partnerships complement ongoing financial performance, capital allocation, and any notable regulatory or insider activity disclosed in recent SEC filings.

Key Figures

FY 2024 sales: more than $83 billion Customer transactions: approximately 16 million per week Employees: approximately 300,000 associates +5 more

8 metrics

FY 2024 sales more than $83 billion Total fiscal year 2024 sales noted in About Lowe’s section

Customer transactions approximately 16 million per week Weekly customer transactions served by Lowe’s

Employees approximately 300,000 associates Lowe’s workforce size

Stores over 1,700 home improvement stores Lowe’s retail footprint

Branches 530 branches Lowe’s branch locations

Distribution centers 130 distribution centers Lowe’s supply chain network

Miami Freedom Park size 131 acres Size of the Miami Freedom Park development anchored by Inter Miami CF

Stadium capacity 25,000-seat stadium New world-class stadium anchoring Miami Freedom Park

Historical Context

5 past events · Latest: Jan 02 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jan 02	Marketing promotion	Positive	+2.4%	Cinemark partnership for National Popcorn Day promotion with Lowe’s-branded offer.
Nov 25	Conference appearance	Positive	+1.5%	CEO participation in Morgan Stanley Global Consumer & Retail Conference webcast.
Nov 19	Earnings release	Positive	+4.0%	Q3 2025 earnings with adjusted EPS growth, higher sales and updated outlook.
Nov 14	Dividend declaration	Positive	-1.3%	Announcement of a $1.20 quarterly cash dividend and key record/payment dates.
Nov 12	Earnings call notice	Neutral	-0.3%	Scheduling and access details for Q3 2025 earnings conference call webcast.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news, including marketing tie-ins and earnings, often saw positive or modestly positive price reactions, with a single divergence on a dividend announcement.

Recent Company History

Over the last few months, Lowe’s has combined financial updates with brand and investor-relations visibility. Q3 2025 results showed $1.6 billion in net earnings and $20.8 billion in sales, with a strong +4.03% price reaction. A quarterly dividend of $1.20 per share on Feb. 4, 2026 prompted a mild decline. Marketing and event-related news, such as the National Popcorn Day promotion on Jan. 18–19, 2026, have generally coincided with positive share moves. Today’s partnership extension fits into this branding and customer-engagement trend.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Enhanced partnership expands Lowe's presence, supporting the construction of Miami Freedom Park, player development, fan experience, and community programs                         

MIAMI, Jan. 16, 2026 /PRNewswire/ -- Inter Miami CF today announced the renewal and expansion of its strategic partnership with Lowe's, officially elevating the home improvement leader to a Main Partner of the Club. Building on a collaboration that began in April 2024, the renewed agreement arrives at a transformational moment for the Club. Fresh off winning the 2025 MLS Cup title, Inter Miami is entering a new era of its short yet defining history as it prepares to open its new world-class home at Miami Freedom Park in 2026.

As part of the expanded partnership, the Official and Exclusive Home Improvement Partner of Inter Miami CF will now serve as the Official Jersey Sleeve Partner across Inter Miami CF's First Team, MLS Next Pro team, and Academy teams, placing the Lowe's mark across Inter Miami's full player pathway. The elevated position highlights Lowe's commitment and connection to the passion, culture and community of loyal fútbol fans.

As a Founding Partner of Miami Freedom Park, Lowe's will support construction across the development with Miami Freedom Park and its builders by serving as a key home improvement resource for select construction needs, including the stadium, entertainment district, plazas, green spaces, and beyond.

Additionally, Inter Miami CF recently announced Lowe's as the presenting partner of the Dreams Cup, further reinforcing a shared commitment to championing opportunity and helping young athletes pursue their dreams on and off the pitch. Lowe's will continue to power big dreams through hard work and opportunity by supporting one of the fastest-growing youth fútbol events in North America. As a brand committed to solving problems and fulfilling dreams for the home, Lowe's sees the Dreams Cup as a natural extension of its mission to uplift the next generation.

Lowe's will also continue many of the hallmark elements of the original partnership, including a custom annual community event, on-site activations, and digital and social integrations that highlight Lowe's commitment to fans nationally and the South Florida community.

"As we enter a new chapter in our Club's history, coming off our 2025 MLS Cup championship and preparing to open our new stadium at Miami Freedom Park, we are proud to deepen our partnership with Lowe's," said Xavier Asensi, Inter Miami CF President of Business Operations. "Our renewed collaboration reflects the strength of our relationship and a shared vision for building lasting impact – on the pitch, in our world-class stadium, and throughout the South Florida community."

"Our expanded work with Inter Miami CF is a reflection of our commitment to the sport of soccer and creating connection points with fans of all ages who both love the sport and love our brand," said Jen Wilson, Lowe's Chief marketing officer and senior vice president. "Lowe's recognizes the national footprint and vision of what Inter Miami CF is building and we want our brand at the center of that vision. From the stadium to the sleeve to connecting with youth athletes and their families through our Dreams Cup sponsorship – we couldn't be more excited to elevate our partnership and continue connecting our brand to soccer fans nationwide in meaningful ways."

Yesterday, Inter Miami, Lowe's and Miami Freedom Park executives came together for a special reception at the Miami Freedom Park construction site to celebrate the partnership. Inter Miami CF and Lowe's look forward to continuing their shared mission of inspiring the next generation, elevating the matchday experience, and creating year-round impact throughout South Florida.

Fans can lock in their seats for Inter Miami CF's historic inaugural season, including the April 4 home opener at Miami Freedom Park, by purchasing a Season Ticket Membership at intermiamicf.com/tickets/mfp.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. 

About Inter Miami CF & Miami Freedom Park
Club International de Fútbol Miami, known as Inter Miami CF, is a record-breaking professional fútbol club rooted in South Florida with global vision, reshaping the landscape of the sport in North America and inspiring fans around the world. Led by the greatest player of all time, Leo Messi, alongside elite international talent and rising local Homegrown stars, the Club has secured four major titles in just six seasons, including the 2025 MLS Cup. The Club enters its seventh season in 2026, headlined by the historic home opener at its new world-class home in Miami Freedom Park on April 4. The landmark venue headlines a 131-acre, sports-anchored entertainment district, the largest in the Southeast, set to become a year-round destination for dining, shopping, experiences, and attractions. The Club trains at the state-of-the-art Florida Blue Training Center, located across from the Club's first-ever home in Fort Lauderdale. A core pillar of the organization is its Inter Miami CF developmental pathway, comprising the Club's MLS NEXT Pro team and the Inter Miami CF Academy, dedicated to developing the next generation of world-class players and leaders.  For more information, please visit www.intermiamicf.com.

Spanning 131 acres, Miami Freedom Park is the largest active real estate development in Miami and one of the most significant sports-anchored mixed-use projects underway in the United States. Developed by the ownership group of Inter Miami CF, the district is anchored by a new 25,000-seat, world-class stadium and is being delivered as a phased, year-round destination designed to serve Miami residents, the region, and visitors alike—on matchdays and far beyond. The multi-phase development program includes more than 1 million square feet of retail, dining, entertainment, and office space, alongside multiple hotels totaling 750 hotel rooms and a robust network of civic spaces, plazas, and recreational amenities designed for daily and seasonal activations. At its core, Miami Freedom Park integrates professional sports, live entertainment, hospitality, commerce, and public life into a single, highly connected campus that supports daily activity as well as large-scale international events. Miami Freedom Park also incorporates the 58-acre Jorge Mas Canosa Park—the largest new public park planned in the City of Miami in generations—along with community athletic fields and expansive outdoor gathering areas. Construction on the project began in 2023 and will commence opening in phases beginning in 2026, starting with the stadium and select district components, including youth athletic fields, programmed civic and plaza spaces for fan zones and seasonal activations, and an inaugural collection of restaurants, attractions, and retailers.

Press Contact
Amanda Caskey
Amanda.caskey@lowes.com

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SOURCE Lowe's Companies, Inc.

FAQ

What did Lowe's (LOW) announce with Inter Miami CF on January 16, 2026?

Lowe's renewed and expanded its partnership, becoming a Main Partner, Official Jersey Sleeve Partner, and a Founding Partner of Miami Freedom Park.

How will Lowe's branding appear on Inter Miami CF teams after the deal?

Lowe's will serve as the Official Jersey Sleeve Partner for the First Team, MLS Next Pro team, and Academy teams.

What role will Lowe's play in Miami Freedom Park construction and opening in 2026?

Lowe's will support select construction needs across the development, including the stadium, plazas, and green spaces, as a Founding Partner.

When does Inter Miami CF plan to open Miami Freedom Park and the new stadium?

The stadium and select district components will begin opening in phases starting on April 4, 2026, the club's home opener.

What youth initiatives will Lowe's support with Inter Miami CF?

Lowe's is the presenting partner of the Dreams Cup, supporting one of North America's fastest-growing youth fútbol events.

How can fans secure seats for Inter Miami CF's inaugural season at Miami Freedom Park?

Fans can purchase Season Ticket Memberships, including the April 4 home opener, via the club's ticketing site.