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Introducing Truffle: STAINMASTER's 2025 Color of the Year

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STAINMASTER Paint, exclusively available at Lowe's, has announced Truffle as its 2025 Color of the Year. This deep, sophisticated hue aligns with the trend towards luxury interiors and dark designs. Truffle offers versatility, suitable for bold, dramatic designs or as a subtle accent with lighter accessories.

Monica Reese, Lowe's Director of Trend and Style, highlighted Truffle's ability to complement various styles and color palettes. The color was chosen after a thorough analysis of top-performing colors and industry trends. STAINMASTER Performance Interior Paint and Primer boasts features like stain, mold, and mildew protection, excellent scrub resistance, and a lifetime stain-resistant warranty.

La vernice STAINMASTER, disponibile esclusivamente presso Lowe's, ha annunciato Truffle come il suo Colore dell'Anno 2025. Questa tonalità profonda e sofisticata si allinea con la tendenza verso interni di lusso e design scuri. Truffle offre versatilità, adatta sia per design audaci e drammatici, sia come accento sottile con accessori più chiari.

Monica Reese, Direttore delle Tendenze e dello Stile di Lowe's, ha evidenziato la capacità di Truffle di completare vari stili e palette di colori. Il colore è stato scelto dopo un'analisi approfondita dei colori più performanti e delle tendenze del settore. La vernice e primer per interni STAINMASTER Performance vanta caratteristiche come protezione da macchie, muffa e funghi, eccellente resistenza allo sfregamento e una garanzia a vita contro le macchie.

La pintura STAINMASTER, disponible exclusivamente en Lowe's, ha anunciado Truffle como su Color del Año 2025. Este tono profundo y sofisticado se alinea con la tendencia hacia interiores de lujo y diseños oscuros. Truffle ofrece versatilidad, adecuada tanto para diseños audaces y dramáticos como para un acento sutil con accesorios más claros.

Monica Reese, Directora de Tendencias y Estilo de Lowe's, destacó la capacidad de Truffle de complementar varios estilos y paletas de colores. El color fue elegido después de un análisis exhaustivo de los colores de mejor rendimiento y las tendencias de la industria. La pintura y imprimación para interiores STAINMASTER Performance cuenta con características como protección contra manchas, moho y hongos, excelente resistencia al fregado y una garantía de por vida contra manchas.

STAINMASTER 페인트는 Lowe's에서 독점적으로 제공되며, Truffle2025년 올해의 색상으로 발표했습니다. 이 깊고 세련된 색조는 고급스러운 인테리어와 어두운 디자인으로의 트렌드에 부합합니다. Truffle은 대담하고 극적인 디자인에도 적합하고, 더 밝은 액세서리와 함께 섬세한 강조로 사용할 수 있는 다재다능함을 제공합니다.

Lowe's의 트렌드 및 스타일 디렉터인 모니카 리스는 Truffle이 다양한 스타일과 색상 팔레트를 보완할 수 있는 능력을 강조했습니다. 이 색상은 최고 성능의 색상 및 산업 트렌드에 대한 철저한 분석 후에 선택되었습니다. STAINMASTER Performance 내부 페인트 및 프라이머는 얼룩, 곰팡이 및 주름 방지, 우수한 스크럽 저항성 및 평생 얼룩 방지 보증과 같은 기능을 자랑합니다.

La peinture STAINMASTER, disponible exclusivement chez Lowe's, a annoncé Truffle comme sa Couleur de l'Année 2025. Cette teinte profonde et sophistiquée s'aligne avec la tendance vers des intérieurs de luxe et des designs sombres. Truffle offre de la polyvalence, adaptée à des designs audacieux et dramatiques ou comme accent subtil avec des accessoires plus clairs.

Monica Reese, Directrice des Tendances et du Style chez Lowe's, a souligné la capacité de Truffle à compléter divers styles et palettes de couleurs. La couleur a été choisie après une analyse approfondie des couleurs les plus performantes et des tendances du secteur. La peinture et le primaire pour intérieur STAINMASTER Performance se vantent de caractéristiques telles que la protection contre les taches, la moisissure et les champignons, une excellente résistance au frottement et une garantie à vie contre les taches.

Die STAINMASTER Farbe, die exklusiv bei Lowe's erhältlich ist, hat Truffle als ihre Farbe des Jahres 2025 bekannt gegeben. Dieser tiefgreifende, raffinierte Farbton entspricht dem Trend zu luxuriösen Interieurs und dunklen Designs. Truffle bietet Vielseitigkeit, geeignet für mutige, dramatische Designs oder als subtiler Akzent mit helleren Accessoires.

Monica Reese, Direktorin für Trends und Stil bei Lowe's, hob die Fähigkeit von Truffle hervor, verschiedene Stile und Farbschemata zu ergänzen. Die Farbe wurde nach einer gründlichen Analyse der leistungsstärksten Farben und Branchentrends ausgewählt. Die STAINMASTER Performance Innenfarbe und Grundierung bietet Funktionen wie Schutz vor Flecken, Schimmel und Mehltau, hervorragende Waschbeständigkeit und eine lebenslange Garantie gegen Flecken.

Positive
  • Exclusive partnership with Lowe's for STAINMASTER Paint distribution
  • Alignment with luxury interior design trends for 2025
  • STAINMASTER Paint offers stain, mold, and mildew protection
  • Lifetime stain-resistant warranty on STAINMASTER Paint products
Negative
  • None.

The brand taps a sophisticated shade as home decor trends lean toward luxury interiors 

MOORESVILLE, N.C., Aug. 1, 2024 /PRNewswire/ -- STAINMASTER™ Paint, available exclusively at Lowe's, announces Truffle as its 2025 Color of the Year: a restorative dark hue that brings versatility to every home.

With dark interiors taking center stage of trending design for the coming year, Truffle's deep tone is perfect for bold, dramatic designs, creating a canvas that exudes both elegance and versatility. Pair it with contemporary styling to create a luxurious feel, or use as a subtle accent with light, neutral accessories to elicit a more timeless vibe.

"We are excited to highlight Truffle, a versatile color that taps into the warm beauty of nature, offering a timeless and durable foundation for our customers' design needs," said Monica Reese, Lowe's Director of Trend and Style. "Truffle complements a wide range of styles, from modern minimalism to rustic chic, and layers beautifully with a broad palette of colors from soft neutral hues to deep bold palettes, truly elevating the style of any space."

To choose the 2025 Color of the Year, Lowe's and STAINMASTER conducted a thorough analysis of top-performing colors and considered trends across the competitive landscape, tradeshows and showrooms. Truffle emerged as the right blend of sophistication and comfort, perfect for drenching an entire room in its warmth or to accentuate and add depth to specific areas of the home.

STAINMASTER Performance™ Interior Paint and Primer helps protect against stains, mold and mildew, has excellent scrub resistance and is backed by a lifetime stain-resistant limited warranty*. STAINMASTER products are built to hold up against life's everyday messes like muddy hands, kitchen splatters and wet pet shakes, making cleanup easy. The brand offers three paint finishes – matte, satin and semi-gloss sheens – and can color-match any desired shade.  

Step into the world of STAINMASTER Paint at Lowe's and let Truffle be the grounding tone behind your next project. Shop the paint in-store and online or source more information about STAINMASTER Paint at lowes.com/stainmaster-paint. 

*Conditions & exclusions apply. See full warranty on lowes.com/stainmaster-paint for details.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Contact:
MJ Wilson
Lowe's Companies, Inc.
mj.wilson@lowes.com

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/introducing-truffle-stainmasters-2025-color-of-the-year-302212177.html

SOURCE Lowe's Companies, Inc.

FAQ

What is STAINMASTER's 2025 Color of the Year for Lowe's (LOW)?

STAINMASTER's 2025 Color of the Year, exclusively available at Lowe's (LOW), is Truffle. It's a deep, sophisticated hue that aligns with luxury interior design trends.

What are the key features of STAINMASTER Performance Interior Paint sold at Lowe's (LOW)?

STAINMASTER Performance Interior Paint, sold at Lowe's (LOW), offers protection against stains, mold, and mildew, excellent scrub resistance, and comes with a lifetime stain-resistant warranty.

How was Truffle chosen as STAINMASTER's 2025 Color of the Year for Lowe's (LOW)?

Truffle was chosen as STAINMASTER's 2025 Color of the Year for Lowe's (LOW) after a thorough analysis of top-performing colors and consideration of trends across the competitive landscape, tradeshows, and showrooms.

What finishes are available for STAINMASTER Paint at Lowe's (LOW)?

STAINMASTER Paint, available at Lowe's (LOW), offers three paint finishes: matte, satin, and semi-gloss sheens. The brand can also color-match any desired shade.

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