Lowe's is Calling on Creators to Help Design and Launch New Products

Lowe's (NYSE:LOW) launched the all-new Creator: Into the Blue program, inviting creators to pitch product ideas for potential future retail distribution.

Rhea-AI Summary

Lowe's (NYSE:LOW) launched the all-new Creator: Into the Blue program, inviting creators to pitch product ideas for potential future retail distribution. Selected creators may receive support from Lowe's product design, development, sourcing and merchandising teams to turn concepts into market-ready products.

Applications are open through Sept. 1, 2026 at Lowes.com/CreateWithLowes.

Argus Jun 23 session

-0.40% close to close Open Argus

Details

News Market Reaction – LOW

On Jun 23, the day this news came out, LOW closed 0.40% below the previous close.

Data tracked by StockTitan Argus for the Jun 23 session.

Key Figures

Creator Network age: 1 year Creator Network launch year: 2025 Into the Blue launch year: 2022 +1 more

Creator Network age

1 year

Lowe's Creator Network hits its one-year milestone in 2026

Creator Network launch year

2025

Year Lowe's Creator Network was launched

Into the Blue launch year

2022

Year Lowe's Into the Blue entrepreneur program launched

Application deadline

Sept. 1, 2026

Deadline for creators to apply at Lowes.com/CreateWithLowes

Historical Context

5 past events · Latest: Jun 11

5 events

1. Jun 11

   Investor fireside chat

   24h Move

   -0.7%

   Management announced participation in an Oppenheimer virtual fireside chat for investors.

2. Jun 11

   Loyalty partnership

   24h Move

   +2.3%

   Introduced Live Nation concert benefits to enhance MyLowe's loyalty member value.

3. May 29

   Dividend increase

   24h Move

   -1.6%

   Raised quarterly dividend to $1.25 per share, extending long dividend growth streak.

4. May 21

   AI product launch

   24h Move

   -1.6%

   Launched AI-powered Material Lists tool to streamline Pro customer quoting workflows.

5. May 20

   Earnings release

   24h Move

   -0.1%

   Reported Q1 2026 results with modest EPS change and affirmed full-year outlook.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Lowe's all-new Creator: Into the Blue program provides a forum for creators to pitch, develop and launch product ideas 

MOORESVILLE, N.C., June 23, 2026 /PRNewswire/ -- As Lowe's Creator Network hits its one-year milestone, today the company announced the next evolution of growing with creators. Now, creators in the network, and even those new to joining, will have an opportunity to evolve from content creation to product creation. Through the new program, Lowe's Creator: Into the Blue, creators can pitch innovative product ideas to Lowe's for potential future retail distribution, with the full support of Lowe's product design and development teams to help bring their vision to life. Designed to help creators grow their businesses through product creation, Lowe's Creator: Into the Blue expands Lowe's existing focus on creator partnerships and product innovation.

This includes:

• Lowe's Creator Network, launched in 2025 as the first creator network in the home improvement industry, which helps creators grow through content and curation by connecting creators with Lowe's to share DIY projects, home improvement inspiration and product recommendations, alongside personalized Lowes.com storefronts that allow creators to curate product selections for their audiences.
• Lowe's Into the Blue launched in 2022 to help entrepreneurs bring innovative products to Lowe's customers.
• Lowe's recent collaboration with global creator MrBeast, whose collectible toy kit demonstrated how creator partnerships can evolve beyond content and curation into creation through products that connect with customers in new ways.

As more creators look to expand their businesses through product development, this new program expands creation opportunities to creators of all sizes, even if they are not yet part of Lowe's Creator Network. By joining Lowe's Creator and leveraging the company's credibility in bringing products to market, selected creators may have the opportunity to develop ideas inspired by their audiences with support from Lowe's product development, product design, sourcing and merchandising teams.

"Creators today are evolving their ideas and audiences into businesses, brands and products," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "Through Lowe's Creator Network, we've helped creators grow through content and curation, and we took it a step further with MrBeast by expanding the collaboration into creation with the launch of new products and workshops. Lowe's Creator: Into the Blue is the next evolution of that strategy, allowing us to help more creators move into creation and turn their ideas into products and scalable businesses."

Creators may submit a range of ideas, including:

• Existing products seeking distribution, scale and retail exposure
• Product ideas needing development and sourcing support
• Collaborations tied to an existing Lowe's product line

Applications are now open* through Sept. 1, 2026 at Lowes.com/CreateWithLowes. Lowe's will review submissions following the application period and announce selected creators at a later date.

*Visit Lowes.com/CreateWithLowes for full terms and conditions.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.  

Contact: 
Taylor Bolden 
Lowe's Companies, Inc. 
taylor.bolden@lowes.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lowes-is-calling-on-creators-to-help-design-and-launch-new-products-302806764.html

SOURCE Lowe's Companies, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Lowe's (NYSE:LOW) Creator: Into the Blue program announced in June 2026?

Lowe's Creator: Into the Blue is a program where creators pitch product ideas for possible retail distribution. According to Lowe's, selected creators receive support from product design, development, sourcing and merchandising teams to turn audience-inspired ideas into market-ready products.

Who can apply to Lowe's Creator: Into the Blue program in 2026?

Creators of all sizes can apply, whether or not they already belong to Lowe's Creator Network. According to Lowe's, the program is open to existing network members and new creators looking to grow businesses through product development and retail exposure.

What types of product ideas is Lowe's seeking for the Creator: Into the Blue program?

Lowe's is seeking existing products needing distribution, new product ideas requiring development and sourcing, and collaborations tied to existing Lowe's product lines. According to Lowe's, creators can submit a range of concepts aimed at home improvement customers.

What is the application deadline and website for Lowe's Creator: Into the Blue 2026?

Applications for Lowe's Creator: Into the Blue are open through September 1, 2026. According to Lowe's, interested creators can apply and review full terms and conditions at Lowes.com/CreateWithLowes during the application period.

How does Lowe's Creator: Into the Blue relate to the Lowe's Creator Network and MrBeast collaboration?

Creator: Into the Blue builds on Lowe's Creator Network and a prior MrBeast product collaboration. According to Lowe's, the program extends partnerships beyond content and curation into product creation, helping creators turn ideas and audiences into products and scalable businesses.