LOWE'S KICKS OFF YEAR TWO OF 'EARN YOUR SUNDAY' WITH EXPANDED ROSTER OF NFL SUPERSTARS AND A MISSION TO HELP FANS GET GAMEDAY READY

Lowe’s deepens its NFL partnership with new player ambassadors, member sweepstakes and an expanded Earn Your Sunday fan experience for the 2026 season.

Rhea-AI Summary

Lowe's (LOW) is launching year two of its “Earn Your Sunday” NFL-themed campaign, expanding its Lowe's Home Team roster and fan experiences for the 2026 season.

New NFL ambassadors Myles Garrett and Jordan Love join returning stars Justin Jefferson, Christian McCaffrey and Dak Prescott to showcase products that help fans complete home projects before gameday. Kobalt NFL Mini Toolboxes, now officially licensed for all 32 teams, are available online and at select stores as part of several exclusive product drops. MyLowe's Rewards and MyLowe's Pro Rewards members receive member-only drops, early access and surprise offers, plus entry opportunities into a Super Bowl LXI trip sweepstakes and $10 gift card prizes. The Earn Your Sunday Tour returns with interactive in-store and stadium activations, gaming stations, partner showcases and giveaways, while Lowe's continues as presenting sponsor of NBC’s Football Night in America with a refreshed on-air set.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Lowe's adds NFL stars Myles Garrett and Jordan Love to the Lowe's Home Team alongside Justin Jefferson, Christian McCaffrey and Dak Prescott with exclusive products and experiences designed to help fans put in the work and 'Earn Their Sunday'

MOORESVILLE, N.C., Sept. 3, 2026 /PRNewswire/ -- Lowe's, the official home improvement partner of the National Football League for the eighth consecutive year, is encouraging NFL fans to Earn Your Sunday by tackling home projects during the week so that Sundays can be all about football, family and relaxation.

Lowe's taps into the personalities and playing styles of its NFL roster to show how the right products can help tackle any job. From the field to the backyard, Lowe's NFL stars put their go-to products to work, helping homeowners take on their own to-do lists and get gameday ready. This season, fans will have the chance to get their hands on products inspired by the same gear they see their favorite players using throughout the season.

Joining the Lowe's Home Team this season are reigning Defensive Player of the Year and single-season sack record holder Myles Garrett and standout quarterback Jordan Love. Garrett and Love join returning stars Justin Jefferson, Christian McCaffrey and Dak Prescott to inspire fans to tackle their projects, finish the job and enjoy the reward of a Sunday well earned.

The Kobalt NFL Mini Toolboxes are also back, officially licensed for all 32 NFL teams after selling out earlier this year. Available now online and at select stores, the fan-favorite toolboxes are the first of several exclusive product drops coming throughout the season that bring Earn Your Sunday from the screen into fans' hands. MyLowe's Rewards and MyLowe's Pro Rewards members can expect exclusive Member-Only product drops and early access to select releases, with more surprises to come throughout the season that give members even more ways to Earn Their Sunday, while supplies last.

And beginning Sept. 9, MyLowe's Rewards and MyLowe's Pro Rewards members can also visit the Lowe's Earn Your Sunday Tour, any Lowe's location or enter online for the chance to win the ultimate Sunday at Super Bowl LXI in Los Angeles, with a trip for two including round-trip airfare, three nights of hotel accommodations, two tickets to Super Bowl LXI, pre-game tailgate passes and a $1,000 prepaid debit card. An additional 200 winners will receive a $10 Lowe's gift card. For more details, visit Lowes.com/superbowlsweeps.^

"At Lowe's, our ambition is to be the most helpful brand in home improvement, and that means helping our customers make more time for the people and moments that matter most," said Jen Wilson, Lowe's Senior Vice President and Chief Marketing Officer. "That's what Earn Your Sunday is all about: Helping fans get the job done so they can put the tools down and enjoy a Sunday well earned. This season, we're excited to bring that idea to life in even more ways, with an incredible roster of NFL talent and everything fans need to tackle their projects and get gameday ready."

The Lowe's Earn Your Sunday Tour will also hit the road for a second consecutive year, bringing interactive fan experiences to Lowe's stores and stadiums in select markets nationwide throughout the NFL season. The tour includes an EA SPORTS™ Madden NFL 27 station where fans can put their skills to the test and four new interactive activations featuring P&G Cleaning, Spruce, LG and EGO, along with free giveaways and exclusive gifts for MyLowe's Rewards members.

After an exciting inaugural year, Lowe's is leveling up its Sunday presence with a brand-new Football Night in America set, continuing its role as the presenting sponsor of NBC's iconic pregame show. The partnership will give fans a front-row seat to Earn Your Sunday every week, bringing it to life far beyond Lowe's stores and NFL stadiums, right into fans' homes.

NFL fans can learn more about Lowe's Earn Your Sunday and the Earn Your Sunday Tour while discovering the right products to complete their home improvement projects all season long at Lowes.com/NFL.

^NO PURCHASE NECESSARY. Open to legal residents of 50 US/DC, at least 18 years of age & age of majority in their state of residence, who are enrolled in MyLowe's Rewards loyalty program and PRO businesses registered & located in the U.S. that are enrolled in MyLowe's Pro Rewards loyalty program with authorized representative who is legal residents of 50 US/DC, 18+ years of age & age of majority in their state of residence at time of participation. Void where prohibited. Begins at 12:00:01 a.m. ET on 9/9/26 & ends at 11:59:59 p.m. ET on 1/10/27. For Official Rules, how to enter, odds, prize details and restrictions, visit Lowes.com/superbowlsweeps. Grand Prize requires credit card for hotel incidentals and use of mobile ticketing app. Message.& data rates may apply. Sponsor: Lowe's. The NFL Entities will have no liability or responsibility for any claim arising in connection with participation in the promotion or any prize awarded. The NFL Entities have not offered or sponsored the promotion in any way.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Media Contact
Amanda Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lowes-kicks-off-year-two-of-earn-your-sunday-with-expanded-roster-of-nfl-superstars-and-a-mission-to-help-fans-get-gameday-ready-302866646.html

SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's 2026 'Earn Your Sunday' campaign for NFL fans (LOW)?

The 2026 “Earn Your Sunday” campaign from Lowe's encourages fans to tackle home projects during the week so Sundays can focus on football, family and relaxation. The company uses NFL players, exclusive products, a tour and TV integrations to promote gameday readiness.

Which NFL players are on the Lowe's Home Team roster for Earn Your Sunday 2026 (LOW)?

For the 2026 season, the Lowe's Home Team features Myles Garrett, Jordan Love, Justin Jefferson, Christian McCaffrey and Dak Prescott. These players highlight their go-to products to inspire fans to complete projects and enjoy “a Sunday well earned.”

What are the Kobalt NFL Mini Toolboxes mentioned in Lowe's Earn Your Sunday campaign (LOW)?

The Kobalt NFL Mini Toolboxes are officially licensed tool storage items available for all 32 NFL teams. After selling out earlier in the year, they are back online and at select Lowe's stores as part of exclusive Earn Your Sunday product drops.

How does the Super Bowl LXI sweepstakes work for MyLowe's Rewards members (LOW)?

Beginning September 9, 2026, MyLowe's Rewards and MyLowe's Pro Rewards members can enter at the Earn Your Sunday Tour, in any Lowe's store or online for a chance to win a trip for two to Super Bowl LXI in Los Angeles, plus additional gift card prizes.

What is the Lowe's Earn Your Sunday Tour and what can fans do there (LOW)?

The Earn Your Sunday Tour visits Lowe's stores and select NFL stadiums during the season, offering interactive fan experiences. It includes an EA SPORTS Madden NFL 27 station, activations featuring brands like P&G Cleaning, Spruce, LG and EGO, as well as giveaways and exclusive gifts for MyLowe's Rewards members.

How is Lowe's partnering with Football Night in America for Earn Your Sunday 2026 (LOW)?

Lowe's continues as the presenting sponsor of NBC’s Football Night in America and is introducing a brand-new show set. This partnership brings the Earn Your Sunday message into viewers’ homes weekly, extending the campaign beyond stores and stadiums.