Lowe's Launches an Associate-Powered Home Maintenance Subscription Called HomeCare+ Nationwide

Rhea-AI Summary

Lowe's (NYSE:LOW) launched HomeCare+ on March 17, 2026, an associate-powered annual subscription for MyLowe's Rewards members priced at $99 per year. The service includes two in-home visits annually with up to seven essential maintenance services per visit and will be available across more than 75% of homes nationwide.

Subscribers receive 5% savings on select items and automatic Gold Status in MyLowe's Rewards, with scheduling via stores or Lowes.com and terms/restrictions applying.

Positive

• $99 annual subscription price
• Two annual in-home visits per subscriber
• Up to 7 essential services per visit
• Available to >75% of U.S. homes
• Automatic Gold Status in MyLowe's Rewards
• 5% discount on select service items

Negative

• Service available in select zip codes only
• Subscription fee is non-refundable
• Certain discounts and promotions not combinable
• Service subject to terms and restrictions

Key Figures

HomeCare+ price: $99 per year Included services: 7 services Annual visits: 2 visits +5 more

8 metrics

HomeCare+ price $99 per year Annual HomeCare+ home maintenance subscription fee

Included services 7 services Number of home maintenance services offered per visit

Annual visits 2 visits Number of in-home visits included each year

Coverage 75% of homes Share of U.S. homes where HomeCare+ will be available

Service items discount 5% savings Discount on select items needed to complete services

Gold tier earn rate 1.5 points per dollar MyLowe’s Rewards Gold Status earn rate on eligible purchases

Points conversion 500 points = $5 MyLowe’s Money conversion rate in rewards program

Same-day minimum $25 order Minimum eligible order value for same-day delivery

Market Reality Check

Price: $242.11 Vol: Volume 2313043 is below 2...

normal vol

$242.11 Last Close

Volume Volume 2313043 is below 20-day average 2802152 with relative volume at 0.83. normal

Technical Price 242.11 trades below 200-day MA at 246.55 and sits 17.39% under 52-week high 293.06, while still 17.31% above 52-week low 206.385.

Peers on Argus

Movement appears stock-specific: LOW is up 1.9% while close peers show mixed, sm...

Movement appears stock-specific: LOW is up 1.9% while close peers show mixed, smaller changes (HD +0.04%, FND -0.1%, TJX -0.36%, SE +0.66%, PDD -0.74%). No peers flagged in momentum scanners and no same-day peer headlines.

Historical Context

5 past events · Latest: Feb 25 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 25	Earnings results	Positive	-5.6%	Q4 2025 sales growth and higher adjusted EPS with 2026 guidance.
Feb 18	Community initiative	Positive	+0.3%	Launch of $100M Community Impact renovation grant program.
Feb 18	Earnings call notice	Neutral	+0.3%	Scheduling of Q4 and fiscal 2025 earnings conference call.
Feb 17	Payments partnership	Positive	-2.2%	Affirm partnership to add flexible 0–36% APR payment options.
Feb 05	Loyalty program	Positive	-0.3%	Launch of MyLowe’s Rewards Kids Club loyalty expansion for families.

Pattern Detected

Recent history shows a tendency for shares to sometimes sell off on otherwise constructive news, with 3 of the last 5 events showing negative price reactions despite positive strategic or partnership announcements.

Recent Company History

Over the last few months, Lowe’s reported solid Q4 2025 results with $20.6B in sales and positive adjusted EPS trends, yet the stock fell 5.59% the next day. Loyalty and community initiatives, including the MyLowe’s Rewards Kids Club and a $100M Community Impact effort, drew mixed share reactions. The new HomeCare+ subscription further extends this loyalty and services strategy, complementing prior moves like the Affirm financing partnership.

Market Pulse Summary

This announcement extends Lowe’s strategy of deepening loyalty and service engagement through MyLowe...

Analysis

This announcement extends Lowe’s strategy of deepening loyalty and service engagement through MyLowe’s Rewards. HomeCare+ adds a $99 annual subscription with in-home maintenance services and automatic Gold Status benefits, complementing prior family and community programs. Investors may watch subscription adoption, geographic rollout beyond the initial 75% of homes, attachment of product sales via the built-in 5% discount, and any future disclosures on revenue contribution and profitability.

Key Terms

hvac

1 terms

hvac technical

"including:Electric dryer vent cleaningHVAC air filter replacementRefrigerator"

HVAC stands for heating, ventilation and air conditioning — the systems that control temperature, airflow and indoor air quality in buildings. Investors care because HVAC drives operating costs, energy use, tenant comfort and regulatory compliance; like the engine and insulation of a building, efficient modern systems can lower bills, reduce repair and replacement spending, and preserve property value, while outdated units can create unexpected expenses and vacancy risk.

AI-generated analysis. Not financial advice.

The new subscription bundles seven essential home maintenance services into two annual visits for $99 a year, delivering helpful in-home service from trusted Lowe's red vest associates

MOORESVILLE, N.C., March 17, 2026 /PRNewswire/ -- Lowe's today introduced a new associate-powered annual subscription offering to its MyLowe's Rewards loyalty members called HomeCare+. For just $99 a year, Lowe's will offer seven in-home services that make it easier for homeowners to manage essential up-keep tasks on a regular basis, whether they're crunched for time or in need of the expertise of a trained Lowe's red vest associate. The program will be available across more than 75% of homes across the country.

"HomeCare+ is all about simplifying home improvement and making it easier for our customers," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "Bringing together a simple, affordable subscription with something that truly sets Lowe's apart—the expertise of our red vest associates—is how we will deepen loyalty with our customers. And as AI plays a bigger role in people's lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe's as the most helpful brand in home improvement."

The subscription includes two in-home visits per year, with up to seven essential home maintenance services performed at each appointment by local Lowe's store associates. Subscribers can easily schedule visits in-store or through Lowes.com, and select up to seven services per visit*, including:

• Electric dryer vent cleaning
• HVAC air filter replacement
• Refrigerator water filter replacement
• Electric water heater flush
• Garage door lubrication
• Smoke and carbon monoxide detector battery replacement
• Light bulb replacement

HomeCare+ builds on Lowe's growing loyalty ecosystem, extending the value of the MyLowe's Rewards program beyond the transaction. Designed to support customers across life stages—from first-time homeowners with young children to Boomers who are aging in place—MyLowe's Rewards delivers personalized benefits, experiences and services that evolve with customers' needs. Programs like Lowe's Kids Club introduce families to the brand through hands-on engagement, while offerings like HomeCare+ expand that value into practical, ongoing home support.

"We know home maintenance can feel overwhelming, whether you're a first-time homeowner, a busy parent or someone who's simply uncomfortable climbing ladders around the home," said Amanda Bailey, Lowe's vice president of customer marketing and loyalty. "We consistently hear from customers that small tasks around the house quickly turn into a long to-do list. HomeCare+ is the result of listening intently to what our customers care about most to deliver on our brand promise."

MyLowe's Rewards members enrolled in HomeCare+ also get more:

• Save 5% on select items needed to complete services, including HVAC filters, light bulbs, batteries and refrigerator water filters^∧ 
• Automatically receive Gold Status—the highest tier in the free MyLowe's Rewards¹ program—unlocking benefits like 1.5 points per dollar spent on eligible purchases,² fast and free delivery, including same day on eligible orders of $25 or more,³ member-only deals and access to free member gifts.⁴

HomeCare+ gift cards will be available later this year, offering a unique and meaningful way to celebrate and support new homeowners, beloved neighbors, busy families and aging parents with practical help around the home.

For more information, availability and to subscribe, visit Lowes.com/homecareplus.

*Available in select zip codes only. Cancel anytime. Non-refundable fee. Terms & service restrictions at Lowes.com/HomeCareTerms. Subject to change.
^∧ Offer applies to Eligible Purchases of full-priced smoke detector and carbon dioxide detector batteries, HVAC air filters, refrigerator water filters, and light bulbs after all other applicable discounts. Offer not valid on previous sales or with any other discount (including but not limited to, Lowe's everyday 5% credit discount, Military Discount & Lowest Price Guarantee price match). Subject to change.
¹ MyLowe's Rewards Program subject to terms & conditions. Visit Lowes.com/Terms for details. Subject to change.
² 500 points = $5 MyLowe's Money. Exclusions, restrictions, and more terms apply. Learn more. Subject to change.
³ Same-day delivery applies to eligible in-stock items up to 60-lb per item and total order weight of up to and 300-lb and 48-in x 36-in x 21-in max. total order. Order by 2pm; delivery by 8pm subject to availability. Free shipping not available in AK, HI, or US Territories. Additional fee for expedited shipping & hazardous materials. See Lowes.com/ShippingTerms for details.
⁴ Member Gifts vary and may be subject to additional terms and restrictions.

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Media Contact

MJ Wilson
mj.wilson@lowes.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/lowes-launches-an-associate-powered-home-maintenance-subscription-called-homecare-nationwide-302715274.html

SOURCE Lowe's Companies, Inc.

FAQ

What is Lowe's HomeCare+ subscription price and start date (LOW)?

HomeCare+ costs $99 per year and launched on March 17, 2026. According to the company, members receive two annual in-home visits with up to seven maintenance services and can subscribe at Lowes.com/homecareplus.

Which services are included in Lowe's HomeCare+ for LOW shareholders?

HomeCare+ includes up to seven services per visit, such as dryer vent cleaning and HVAC filter replacement. According to the company, subscribers choose services when scheduling in-store or on Lowes.com.

How widely available is Lowe's HomeCare+ (LOW) across U.S. homes?

HomeCare+ is available to more than 75% of homes nationwide. According to the company, availability varies by zip code and some areas may not be eligible.

What MyLowe's Rewards benefits come with HomeCare+ for LOW members?

Subscribers automatically receive Gold Status and 5% savings on select items. According to the company, Gold Status unlocks 1.5 points per dollar, delivery benefits, member deals, and gifts.

Can Lowe's HomeCare+ subscribers combine the offer with other discounts (LOW)?

The HomeCare+ item discount is not combinable with several other discounts and promotions. According to the company, exclusions apply and the offer may not stack with existing MyLowe's discounts or price matches.

How do customers schedule Lowe's HomeCare+ visits and cancel the subscription (LOW)?

Subscribers can schedule visits in-store or via Lowes.com and may cancel anytime, though the fee is non-refundable. According to the company, terms of service and cancellation rules apply at Lowes.com/HomeCareTerms.