LG Display Targets Future Markets with World-Leading Technology at SID Display Week 2025

Rhea-AI Summary

LG Display (LPL) is showcasing its cutting-edge display technologies at SID Display Week 2025 in San Jose, featuring three main zones. The company unveiled its fourth-generation OLED technology with groundbreaking features including: • Maximum luminance of 4,000 nits • 20% improved energy efficiency for 65-inch panels • Primary RGB Tandem structure for superior color reproduction Key innovations include the world's first commercialized blue phosphorescent OLED panels consuming 15% less power, and automotive displays featuring a 57-inch Pillar-to-Pillar display and 18-inch Slidable OLED. The company also presented eco-friendly initiatives, including a 14-inch laptop panel made with 41% eco-friendly materials, targeting 50% by 2030.

Insights

Display Technology Analyst

LG Display showcases breakthrough fourth-gen OLED and blue phosphorescent technology, positioning for premium markets with significant efficiency gains.

LG Display's exhibition at SID Display Week 2025 represents a significant technological milestone for the company's OLED strategy. The fourth-generation OLED panels featuring the proprietary Primary RGB Tandem structure achieve industry-leading 4,000 nits brightness - a technical specification that puts LG Display ahead of competitors in high-brightness display applications.

The 20% improvement in energy efficiency for the 65-inch fourth-generation panels addresses a critical historical limitation of OLED technology. This efficiency gain, combined with superior picture quality, strengthens LG Display's position against competing technologies like Mini-LED and QD-OLED in the premium segment.

What's truly groundbreaking is the blue phosphorescent OLED technology demonstration. Blue phosphorescence has been an elusive goal in OLED development for years due to efficiency and stability challenges. By successfully implementing this in a hybrid two-stack Tandem structure and achieving 15% power reduction, LG Display has overcome a major technical hurdle that could extend OLED's application in mobile devices where power consumption is paramount.

The automotive display innovations, particularly the stretchable display and 57-inch P2P panel, position LG Display to capitalize on the growing SDV (Software-Defined Vehicle) market. As vehicles increasingly function as digital platforms, display technologies become higher-value components with better margins than traditional panel applications.

The Neo:LED and eco-friendly materials developments indicate LG Display is diversifying its technology portfolio while addressing sustainability concerns - a strategic necessity as environmental considerations increasingly influence procurement decisions in the technology sector.

Automotive Innovation Specialist

LG Display's automotive innovations target high-growth SDV market with flexible stretchable displays and industry-first P2P technology.

LG Display's automotive display solutions represent more than incremental improvements - they're enabling technologies for the fundamental redesign of vehicle interiors. The stretchable display for center fascia represents a paradigm shift in human-machine interfaces in vehicles, potentially eliminating physical buttons entirely in favor of contextual, software-defined controls.

The industry-first commercialization of Pillar-to-Pillar (P2P) displays at 57 inches positions LG Display advantageously in the rapidly expanding Software-Defined Vehicle (SDV) market. This single-panel approach simplifies integration for automakers while providing the expansive digital real estate necessary for next-generation infotainment systems.

Most impressive is the extreme temperature resilience these displays achieve, functioning from -40°C to +85°C. Meeting automotive-grade durability requirements has historically been a significant barrier for advanced display technologies in vehicles. By solving this engineering challenge, LG Display removes adoption obstacles for premium automakers.

The 18-inch Slidable OLED for Rear Seat Entertainment demonstrates the company's understanding of how mobility experiences are evolving. As autonomous driving capabilities advance, vehicle interiors increasingly serve as productivity and entertainment spaces, making advanced display solutions more valuable components.

With these innovations, LG Display is effectively transforming automotive displays from commodity components into premium differentiators. This strategic positioning in the automotive supply chain could yield substantially higher margins than traditional consumer electronics applications, especially as the company appears to be ahead of competitors in commercializing these advanced automotive display technologies.

SEOUL, South Korea, May 13, 2025 /PRNewswire/ -- LG Display, the world's leading innovator of display technologies, is demonstrating its OLED technology leadership at the world's largest display exhibition. Under the theme, "Display Technologies Shaping the Future," the company has unveiled its full OLED lineup - covering large, medium, and automotive displays - at SID Display Week 2025 in San Jose, California.

The three-day event from May 13 (local time) is gathering global display companies and researchers to present research papers on new technologies and showcase mid- to long-term future technologies alongside new products.

LG Display has divided its exhibition space into three zones, demonstrating the evolution of large-sized OLED technology, automotive display solutions targeting future mobility, and next-generation display technologies for a sustainable future.

In the Large OLED Zone, under the theme "Unrivaled OLED," LG Display is presenting the excellence of its fourth-generation OLED technology through TV and gaming panels.

Fourth-generation OLED panels apply LG Display's proprietary Primary RGB Tandem structure, which independently stacks RGB (Red, Green, Blue) elements to emit light. This enables a maximum luminance of 4,000 nits, the highest in the industry (with 1 nit being the brightness of a single candle). They feature a special film to express natural colors and brightness in any environment, achieving vivid colors and perfect blacks even in bright indoor spaces, as if watching in a dark movie theater.

LG Display plans to accelerate its efforts to target premium markets with its fourth-generation OLED panels, such as AI TVs and Gaming OLEDs.

The fourth-generation OLED TV panel unveiled at SID Display Week 2025 perfectly implements AI TV features, such as upscaling that converts low-resolution content into overwhelmingly high picture quality. It also boosts energy efficiency by approximately 20% compared to the previous generation (based on a 65-inch panel), through enhancements in the element structure and power supply system.

Moreover, LG Display is exhibiting a comparison between third-generation and fourth-generation OLED technologies by showcasing the different generations of 27-inch Gaming OLEDs side by side. The fourth-generation Gaming OLED panel allows visitors to witness brightness and color gamut improvements while experiencing the evolution between the technologies.

The company is additionally presenting its 45-inch 5K2K Gaming OLED, which provides the ultimate gaming experience with the world's highest resolution (5120×2160). It features approximately 11 million pixels densely arranged to deliver outstanding picture quality, as well as a 21:9 aspect ratio similar to a movie theater screen, offering an entirely new level of gaming immersion.

LG Display is drawing further attention to its proprietary Dynamic Frequency & Resolution (DFR) technology, which enables the optimization of various game genres on a single monitor. Depending on the content, DFR allows users to freely choose between high refresh rate and high resolution modes. By selecting high refresh rate mode, they can smoothly enjoy fast-paced games like first-person shooters or racing games without any stuttering, while high resolution mode enhances the vividness of games featuring high-quality graphics.

In addition, the company is demonstrating its blue phosphorescent OLED technology for the first time, showcasing a blue phosphorescent OLED panel for IT devices such as smartphones and tablets. With significantly greater luminous efficiency than all OLED generations to date, blue phosphorescent OLED is the result of LG Display's implementation of a newly developed hybrid two-stack Tandem OLED structure.

By featuring blue phosphorescence in the upper stack of this structure, the IT panel exhibited at SID Display Week 2025 consumes about 15% less power than existing OLED panels. With LG Display becoming the first company to succeed in reaching the commercialization stage of blue phosphorescent OLED panels, the next generation of OLED panels is in sight.

The Automotive Display Zone, under the theme "Driving the Future," presents future-oriented solutions such as a Stretchable display and a concept car equipped with a full, unique lineup of automotive display technologies, including P-OLED, Advanced Thin OLED (ATO), and high-end LTPS LCD.

The Stretchable automotive display, which can freely expand, has been applied to the center fascia area where physical buttons would traditionally be located, opening up possibilities for innovation in future mobility design.

The concept car features an automotive display optimized for Software-Defined Vehicles (SDVs). An ultra-large Pillar-to-Pillar (P2P) display, which LG Display was the first in the industry to commercialize, spans across the dashboard, while an 18-inch Slidable OLED is installed for Rear Seat Entertainment (RSE).

The 57-inch automotive P2P, the largest in the world as a single panel, allows users to conveniently enjoy the advanced infotainment system of an SDV. The 18-inch Slidable OLED is usually rolled up and hidden inside the ceiling, but when needed, it unfolds to show movies on a large screen or allow users to play games on the move. Both panels have secured reliability and durability to operate normally in extreme environments, from freezing cold as low as -40°C to the extreme heat of +85°C, making them suitable for automotive use.

Additionally, under the theme "Sustainable Innovation," LG Display has unveiled next-generation displays featuring low power consumption technology and eco-friendly components.

Its 16-inch Neo:LED panel for laptops achieves the highest level of color reproduction, suitable for professionals in fields such as photography and video production, while being energy efficient through the development and application of new LED technology. This makes it an ideal product for IT devices where battery efficiency is especially important.

LG Display is also exhibiting a 14-inch laptop panel with 41% of its weight made up of eco-friendly materials. With the goal of environmental conservation, the company aims to increase its use of eco-friendly materials in this product to 50% by 2030.

"We will continue to create differentiated customer value in the future display market and further strengthen our technological leadership," said Soo-young Yoon, CTO and Executive Vice President of LG Display.

Elsewhere at SID Display Week 2025, LG Display is presenting 16 early-stage research papers on next-generation display technologies, including research achievements in the development of fourth-generation OLED.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

 

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SOURCE LG Display

FAQ

What are the key features of LG Display's fourth-generation OLED technology showcased at SID 2025?

LG Display's fourth-gen OLED features 4,000 nits maximum brightness, Primary RGB Tandem structure, 20% improved energy efficiency, and enhanced picture quality with perfect blacks even in bright environments.

How much power savings does LPL's new blue phosphorescent OLED technology offer?

LG Display's blue phosphorescent OLED technology consumes approximately 15% less power than existing OLED panels through a newly developed hybrid two-stack Tandem OLED structure.

What automotive display innovations did LG Display present at SID Display Week 2025?

LG Display showcased a 57-inch Pillar-to-Pillar display, 18-inch Slidable OLED for rear entertainment, and a Stretchable display for the center fascia, all designed to operate in extreme temperatures from -40°C to +85°C.

What are LG Display's eco-friendly goals for laptop displays by 2030?

LG Display aims to increase the use of eco-friendly materials in its 14-inch laptop panels from the current 41% to 50% by 2030.