LG Display to unveil strategic OLED lineup built on best-in-class technology at CES 2026

Rhea-AI Summary

LG Display (NYSE:LPL) will showcase a strategic OLED lineup at CES 2026 with separate large‑sized and automotive booths. Highlights include a new OLED TV panel using Primary RGB Tandem 2.0 reaching a peak brightness of 4,500 nits and a reflection rate of 0.3%. For gaming, the company will show a 27-inch 720 Hz OLED panel and a 39-inch 5K2K gaming OLED, and will expand Primary RGB Tandem 2.0 to gaming panels with up to 1,500 nits. Automotive demos include a 51-inch Pillar-to-Pillar (P2P) OLED single‑panel display and a slidable P‑OLED dashboard that expands to 33 inches and rolls at a 30R (3 cm) radius. The company will also show micro‑LED transparent and stretchable displays.

News Market Reaction – LPL

-0.47%

1 alert

-0.47% News Effect

On the day this news was published, LPL declined 0.47%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

TV panel brightness: 4,500 nits Reflection rate: 0.3% Gaming panel size: 27-inch +5 more

8 metrics

TV panel brightness 4,500 nits Peak brightness for new OLED TV panel

Reflection rate 0.3% Lowest reflection rate among existing displays

Gaming panel size 27-inch OLED gaming monitor panel at 720 Hz

Gaming refresh rate 720 Hz Ultra-high refresh rate OLED gaming monitor

Gaming OLED size 39-inch Gaming OLED panel with 5K2K resolution

Gaming brightness 1,500 nits Peak brightness for Gaming OLED panels

P2P display size 51-inch Ultra-large OLED pillar-to-pillar automotive display

Dashboard curvature 30R (3cm radius) Slidable OLED rollable section in dashboard

Market Reality Check

Price: $5.12 Vol: Volume 371,972 vs 20-day ...

normal vol

$5.12 Last Close

Volume Volume 371,972 vs 20-day average 298,039 (relative volume 1.25). normal

Technical Price 4.25 is trading above 200-day MA at 3.95 and about 25% below 52-week high 5.67.

Peers on Argus

LPL gained 0.95% while peers were mixed: SONO -1.8%, ZEPP +2.15%, GPRO +2.1%, AV...

LPL gained 0.95% while peers were mixed: SONO -1.8%, ZEPP +2.15%, GPRO +2.1%, AVT +1.52%, SONY -0.19%, indicating a stock-specific move tied to its OLED news.

Historical Context

4 past events · Latest: Dec 27 (Positive)

Pattern 4 events

Date	Event	Sentiment	Move	Catalyst
Dec 27	CES monitor lineup	Positive	+0.7%	Preview of world-first Gaming OLED monitors for CES 2026.
Dec 22	OLED panel unveil	Positive	+1.7%	World’s first 27-inch 4K RGB-stripe OLED gaming monitor panel.
Nov 16	CES awards win	Positive	-2.2%	Two CES 2026 Innovation Awards for new automotive OLED technologies.
Aug 06	Trade show showcase	Positive	+0.7%	K-Display 2025 exhibition of advanced OLED and automotive displays.

Pattern Detected

Recent display-technology announcements around CES and trade shows have generally produced modest single-digit price moves, with one instance of a negative reaction to positive awards news.

Recent Company History

Over the past months, LPL has repeatedly highlighted OLED leadership through product showcases and awards. In Aug 2025 it presented fourth‑generation OLED tech and ultra‑fast gaming panels at K‑Display 2025. In Nov 2025 it announced CES 2026 Innovation Awards for automotive OLEDs, followed by multiple CES 2026 monitor-lineup previews in Dec 2025. Today’s CES 2026 booth and product-lineup announcement extends this theme of OLED and automotive-display expansion.

Market Pulse Summary

This announcement highlights LPL’s strategy of pushing OLED leadership across TVs, gaming monitors, ...

Analysis

This announcement highlights LPL’s strategy of pushing OLED leadership across TVs, gaming monitors, and automotive displays, with key specs such as 4,500 nits brightness and a 720 Hz gaming panel. Recent history shows repeated show-related product unveilings and CES awards reinforcing this OLED-centric direction. Investors may watch how these CES 2026 introductions convert into design wins, shipment growth, and follow-up financial results over coming quarters.

Key Terms

software-defined vehicles (sdvs), low‑temperature polycrystalline silicon (ltps) lcd, oxide tft lcd, plastic oled (p‑oled), +2 more

6 terms

software-defined vehicles (sdvs) technical

"premium automotive display solutions optimized for the evolution of Software‑Defined Vehicles (SDVs)"

Software-defined vehicles (SDVs) are cars and other vehicles whose key features, performance and updates are delivered mainly through software rather than fixed hardware, so functions like navigation, safety, entertainment and driver assistance can be changed or improved over the air. For investors, SDVs matter because they shift value from one-time hardware sales to ongoing software revenue, create opportunities for recurring subscriptions and updates, and change cost, regulatory and competitive dynamics much like turning a phone into a platform on wheels.

low‑temperature polycrystalline silicon (ltps) lcd technical

"using multiple technologies, including OLED, Low‑Temperature Polycrystalline Silicon (LTPS) LCD..."

Low-temperature polycrystalline silicon (LTPS) LCD is a type of flat-panel display built using a manufacturing process that makes the screen’s driving electronics smaller and more efficient, enabling higher resolution, faster refresh rates and lower power use than conventional LCDs. For investors, LTPS matters because it can improve a product’s performance and battery life while affecting manufacturing costs, supply chain choices and competitive positioning in markets where screen quality is a buyer decision.

oxide tft lcd technical

"including OLED, Low‑Temperature Polycrystalline Silicon (LTPS) LCD, and Oxide TFT LCD."

Oxide TFT LCD is a kind of flat-panel screen where the tiny switches that turn each pixel on and off are made from oxide-based semiconductors rather than older silicon types. Think of it as upgrading the control valves in a sprinkler system so each spray is sharper and uses less water. For investors, that matters because it can mean higher-resolution, lower-power, thinner displays and a potential edge in product performance, cost or supply-chain value.

plastic oled (p‑oled) technical

"Leveraging plastic OLED (P‑OLED) — which is thin, flexible..."

A plastic OLED (P‑OLED) is a type of light-emitting display built on a thin, flexible plastic substrate instead of rigid glass, producing bright, high-contrast images while allowing screens to bend, curve or be made lighter. For investors, P‑OLED matters because it enables new product designs, can lower breakage and manufacturing costs, and creates opportunities for device makers and suppliers to differentiate products and capture premium markets—similar to switching from rigid plates to flexible sheets for new uses.

micro‑led technical

"introduce a range of next‑generation mobility display technologies, including micro‑LED‑based transparent..."

Micro‑LED is a display technology made of millions of microscopic light-emitting diodes, with each tiny LED acting as an individual pixel to produce color and image directly. It matters to investors because it promises brighter pictures, lower power use, longer life and potentially higher profit margins than existing screens — like swapping a bulb-lit lamp for an efficient LED strip — but it also carries manufacturing complexity and adoption risk that can affect companies' costs and growth.

stretchable displays technical

"micro‑LED‑based transparent and stretchable displays."

Stretchable displays are screens made from materials and circuits that can bend, twist and expand like a rubber band or fabric while still showing images and touch input. For investors, they matter because they enable new product designs (wearables, foldable phones, soft robotics) and can create fresh revenue and licensing opportunities, but they also bring manufacturing challenges, durability questions and supply-chain risks that affect costs and adoption timelines.

AI-generated analysis. Not financial advice.

SEOUL, South Korea, Jan. 4, 2026 /PRNewswire/ -- LG Display, the world's leading innovator of display technologies, will showcase a full lineup of strategic OLED products built on its world-leading technology at CES 2026.

During the show, the company will operate two separate exhibition booths — a large-sized OLED booth at the Conrad Hotel and an automotive display booth in the West Hall of Las Vegas Convention Center (LVCC).

This year's exhibition theme is "Display for AI, Technology for All." It reflects LG Display's commitment to presenting display technologies optimized for the AI era and expanding OLED adoption so that more consumers can enjoy a differentiated visual experience.

At the show, the company will present its full lineup of large‑sized OLED products featuring world‑first and best-in-class technologies, along with premium automotive display solutions optimized for the evolution of Software‑Defined Vehicles (SDVs).

Full lineup of large‑sized OLED displays featuring world‑first and best‑in‑class technologies including panels for TVs, gaming monitors, and more

In the large‑sized OLED booth at the Conrad Hotel, LG Display will unveil a new OLED TV panel that represents the pinnacle of OLED picture quality innovation.

It features Primary RGB Tandem 2.0, an advanced version of LG Display's proprietary Primary RGB Tandem technology, which generates light by stacking the three primary colors of light (red, green, and blue) in independent layers. By incorporating an even more refined pixel structure and advanced algorithms, it maximizes light efficiency. 

As a result, the new OLED TV panel achieves a peak brightness of up to 4,500 nits. It also incorporates advanced light-absorption and diffusion technology to minimize reflections, delivering the lowest reflection rate among existing displays of just 0.3 percent.

In addition, LG Display will reveal a diverse range of products for the high‑end gaming monitor market, including a 27‑inch panel that is the first OLED display to achieve an ultra‑high refresh rate of 720 Hz, as well as a 39-inch Gaming OLED panel offering top‑tier 5K2K resolution.

Starting this year, the company will expand the application of Primary RGB Tandem 2.0 beyond OLED TV panels to its full lineup of Gaming OLED panels, enabling monitor displays that achieve a peak brightness of up to 1,500 nits.

Comprehensive lineup of premium automotive display solutions optimized for evolving SDVs in the AI era

In the West Hall of the Las Vegas Convention Center (LVCC), which houses mobility technologies, LG Display will exhibit a variety of innovative automotive display products for global automakers and automotive component manufacturers, including Pillar‑to‑Pillar (P2P) automotive displays and a new Slidable OLED designed to capture the trend toward larger automotive screens.

LG Display will debut an OLED-based P2P display for the first time at CES 2026. Spanning from the driver's seat to the front passenger seat, this 51-inch ultra-large display is implemented as a single panel, enabling personalized infotainment experiences for each occupant. It maximizes both touch performance and aesthetics while delivering OLED's outstanding picture quality.

LG Display is able to mass produce automotive P2P displays using multiple technologies, including OLED, Low‑Temperature Polycrystalline Silicon (LTPS) LCD, and Oxide TFT LCD.

Also for the first time, the company will demonstrate a new concept that applies a Slidable OLED display to the front dashboard. Leveraging plastic OLED (P‑OLED) — which is thin, flexible, and offers ultra‑high picture quality — part of the display can be rolled with a curvature of 30R (a circle with a 3cm radius) and hidden inside the dashboard. Drivers may use it for navigation and other functions while driving, then expand it to a 33‑inch display when parked or during autonomous driving.

LG Display will additionally introduce a range of next‑generation mobility display technologies, including micro‑LED‑based transparent and stretchable displays.

Meanwhile, by participating in CES 2026, the company seeks to expand business engagement with global customers by presenting a diverse range of display solutions. Through this effort, LG Display aims to highlight its differentiated product and technology competitiveness and further enhance its overall business capabilities across all areas.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

Media Contact:

Joo Yeon Jennifer Ha, Team Leader, Communication Team
Email: hjy05@lgdisplay.com

 

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SOURCE LG Display

FAQ

What OLED products will LG Display (LPL) unveil at CES 2026?

LG Display will unveil a Primary RGB Tandem 2.0 OLED TV panel, a 27-inch 720 Hz gaming OLED, a 39-inch 5K2K gaming OLED, and automotive P2P and slidable P‑OLED displays.

How bright is the new LG Display (LPL) OLED TV panel at CES 2026?

The new OLED TV panel with Primary RGB Tandem 2.0 achieves a peak brightness of up to 4,500 nits.

What is Primary RGB Tandem 2.0 and which LPL products will use it in 2026?

Primary RGB Tandem 2.0 stacks red, green, and blue light layers to maximize efficiency; LPL will apply it to OLED TV panels and expand it to gaming OLED panels in 2026.

What automotive display innovations will LG Display (LPL) show at CES 2026?

LPL will show a 51-inch OLED Pillar‑to‑Pillar single panel and a slidable P‑OLED dashboard that expands to 33 inches and rolls at a 30R (3 cm) radius.

Will LG Display (LPL) present gaming monitors with new specs at CES 2026?

Yes; LPL will present a 27-inch OLED achieving an ultra‑high 720 Hz refresh rate and a 39-inch gaming OLED with 5K2K resolution.

When and where will LG Display (LPL) exhibit its CES 2026 lineup?

LG Display will exhibit at CES 2026 with a large‑sized OLED booth at the Conrad Hotel and an automotive booth in the West Hall of LVCC.