LPL Financial Announces Lower Fees and Streamlined Pricing Across Advisory Platforms

Rhea-AI Summary

LPL Financial (Nasdaq: LPLA) announced on Oct 31, 2025 a fee reduction and simplified pricing across its advisory platforms, effective July 1, 2026. Key changes include: SAM administrative fees reduced for advisors managing ≥$75M with fees waived at $250M (previously $500M); MWP advisor-paid pricing cut by up to 40% for $100k–$500k accounts; and GWP client platform fee lowered from 35bp to 25bp. The company cites nearly 80% of organic net new assets flowing into advisory solutions and said it has returned nearly $50M in savings to advisors and clients over two years. LPL supports ~32,000 advisors and custodying ~$2.3T in assets.

Positive

• GWP client fee cut from 35bp to 25bp effective July 1, 2026
• MWP advisor pricing reduced by up to 40% for $100k–$500k accounts
• SAM fees waived at $250M (previously $500M)
• Returned nearly $50M in savings to advisors and clients over two years
• Nearly 80% of organic net new assets flowing into advisory solutions

Negative

• Fee reductions may pressure near‑term revenue per account absent offsetting asset growth
• SAM waiver threshold shift could increase cost exposure for LPL at >$250M advisor portfolios

Platform enhancements build on the most competitive advisory offering in the industry

SAN DIEGO, Oct. 31, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC, a leading wealth management firm, today announced a reduction in fees and a simplified pricing structure across its advisory platforms, delivering meaningful savings in high-demand programs and helping advisors expand access to high-value investment solutions.

Effective July 1, 2026, fees will be lowered for advisors across LPL’s Strategic Asset Management (SAM) and Model Wealth Portfolios (MWP) advisory programs, and for end clients in LPL’s Guided Wealth Portfolios (GWP) advisory platform. Pricing tiers for advisor-paid administrative fees will also be streamlined, making it easier for advisors to compare and manage offerings across all platforms.

With nearly 80% percent of LPL’s organic net new assets flowing into advisory solutions*, this pricing update reflects the industry-wide shift from brokerage to advisory. It builds on nearly $50 million in savings LPL has already returned to advisors and their clients through pricing enhancements over the past two years.

“As advisory services become increasingly central to both advisors’ businesses and their clients’ portfolios, we’re harnessing our scale and capabilities to deliver platforms that set the industry standard,” said Aneri Jambusaria, chief wealth officer, LPL Financial. “This latest enhancement makes our platforms among the most competitive in the industry and underscores our unwavering commitment to equipping advisors with high-impact tools that elevate their practice, deepen client relationships and expand access to quality advice for those who need it most.”

Platform-Specific Enhancements

• SAM – Rep-as-Portfolio Manager (RPM) advisory platform for advisors affiliated with LPL’s corporate RIA: Administrative fees reduced for advisors managing at least $75M in advisory assets; fees waived at $250M — a significant improvement from the previous $500M threshold.
• MWP – LPL’s managed account solution: Advisor-paid pricing has been reduced by up to 40% for accounts in the $100k–$500k range, allowing advisors to take advantage of expanded separately managed account options and features like tax loss harvesting.
• GWP – LPL’s digital advice platform: Platform fee paid by end clients reduced from 35 basis points to 25 basis points, enhancing value for investors with smaller accounts, providing more access for a broader group of investors.
  

The company further announced targeted fee adjustments aligned with competitive practices. It is also enhancing householding capabilities and launching a self-service tool that helps advisors and institutions estimate fees and prioritize the initiatives that best serve their practice and client needs.

*Flows into the advisor channel over the last two years. Within the institutional channel, nearly 70% of net new assets are into advisory accounts over the same time period

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”) or its affiliate LPL Enterprise, LLC (“LPL Enterprise”), both registered investment advisers and broker-dealers. Members FINRA/SIPC.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial or LPL Enterprise.

We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

Media Contact:
Media.relations@LPLFinancial.com
(402) 740-2047

Tracking: 817049

FAQ

What fee changes did LPL Financial (LPLA) announce on Oct 31, 2025 and when do they take effect?

LPL said fee reductions across SAM, MWP, and GWP take effect on July 1, 2026, including GWP client fee cut to 25bp and up to 40% cuts in MWP advisor pricing for $100k–$500k accounts.

How does the SAM pricing change affect advisors at LPL (LPLA)?

SAM administrative fees are reduced for advisors managing ≥$75M and are now waived at $250M instead of the prior $500M threshold.

What is the impact of the Guided Wealth Portfolios fee cut on smaller investors at LPL (LPLA)?

The GWP platform fee for end clients drops from 35 basis points to 25 basis points, improving economics for smaller accounts and broadening access.

How large are the MWP pricing reductions announced by LPL (LPLA)?

LPL reduced advisor‑paid MWP pricing by up to 40% for accounts in the $100k–$500k range.

How much savings has LPL (LPLA) returned to advisors and clients prior to this update?

LPL stated it has returned nearly $50 million in savings to advisors and clients through pricing enhancements over the past two years.

What proportion of LPL's net new assets are flowing into advisory solutions (LPLA)?

LPL reported nearly 80% of its organic net new assets have flowed into advisory solutions over the last two years.