LPL Financial Launches Planning Tools to Help Advisors Provide Personalized Service for Business Founders and CEOs

Rhea-AI Summary

LPL Financial (NASDAQ: LPLA) has launched new business planning tools to support its network of nearly 29,000 financial advisors in serving CEO and business founder clients. The initiative addresses a significant market opportunity, with over 33 million small businesses in the U.S. and more than half of private employer business owners being over 55 years old.

The new offering connects advisors with certified business exit planners and vetted banking partners, targeting an estimated 12 million firms expected to be sold over the next decade. The service includes comprehensive support for high-net-worth clients, featuring case consultations, advanced planning, estate and philanthropic planning, tax planning, and business planning.

LPL Financial, which currently services approximately $1.7 trillion in brokerage and advisory assets for about 6 million Americans, positions this initiative as part of its strategy to enhance advisor capabilities in the high-net-worth segment.

Positive

• Expansion into high-growth business exit planning market with 12 million potential clients over next decade
• Strategic positioning in the high-net-worth segment with comprehensive service offering
• Large existing client base with $1.7 trillion in assets under management
• Network of 29,000 financial advisors providing distribution capability

Negative

• None.

Insights

Financial Services Industry Analyst

LPL Financial's introduction of specialized business planning tools represents a calculated strategic initiative targeting the lucrative business succession planning market. With $1.7 trillion in brokerage and advisory assets and nearly 29,000 financial advisors, this new offering could significantly enhance LPL's competitive position in the high-net-worth segment.

The timing is particularly strategic, considering the demographic shift in business ownership. With over half of private employer business owners exceeding age 55 and an estimated 12 million firms expected to change hands in the next decade, LPL is positioning itself to capture a substantial portion of these transition-related assets. This move goes beyond simple succession planning - it's a comprehensive strategy to deepen relationships with business owners throughout their journey from scaling to eventual exit.

The integration of certified business exit planners and banking partnerships creates a powerful ecosystem that could generate multiple revenue streams:

• Initial planning and advisory fees from succession planning
• Transaction-related revenues during business sales
• Ongoing wealth management fees from post-sale asset management
• Cross-selling opportunities for additional services like estate and tax planning

This initiative also strengthens LPL's advisor retention and recruitment proposition. By providing sophisticated tools and resources for serving high-net-worth business owners, LPL enhances its platform's value proposition for advisors targeting this profitable segment. The comprehensive nature of these services - spanning from business scaling to exit planning - creates sticky, long-term client relationships that can span multiple generations of wealth transfer.

New offering provides innovative planning solutions to support business owners from scale to sale

SAN DIEGO, Feb. 18, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC, a leader in the wealth management industry, is expanding its portfolio of high-net-worth services with the launch of business planning tools designed to help its network of nearly 29,000 financial advisors provide personalized support to their clients who are Chief Executive Officers (CEOs) and/or have founded their own businesses.

There are more than 33 millionⁱ small businesses in the U.S., and more than halfⁱⁱ of all private employer business owners are over the age of 55. Additionally, it’s estimated that approximately 12 millionⁱⁱⁱ of those firms will be sold over the next decade, and most small business owners do not have a succession plan in place.

Through this new offering, advisors are connected with a certified business exit planner who supports the business owner’s needs and serves as a liaison to vetted banking partners. This full-service experience is designed to meet the discerning needs of advisors and differentiate the value they provide to their entrepreneurial clients.

“CEOs and founders have worked incredibly hard to build their businesses and deserve the highest caliber of planning and advice,” said Jen Hollers, senior vice president and head of high-net-worth services at LPL Financial. “Through relationships with trusted investment banks, we enable LPL advisors to offer their business-owner clients a full-service experience, helping them strategize, scale, and, when the time is right, pursue an optimized sale.”

LPL offers a range of specialized planning services tailored to address the complex needs of high-net-worth and ultra-high-net-worth clients, including:

• Case consultations
• Advanced planning
• Estate and philanthropic planning
• Tax planning
• Business planning

For more information about this new offering, financial advisors can visit High-Net-Worth Services for Advisors.

About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports nearly 29,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately $1.7 trillion in brokerage and advisory assets on behalf of approximately 6 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker-dealer, member FINRA/SIPC.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

Media Contact: 
Media.relations@LPLFinancial.com 
(402) 740-2047 

Tracking #: 697285

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ⁱ https://advocacy.sba.gov/wp-content/uploads/2023/11/2023-Small-Business-Economic-Profile-US.pdf
ⁱⁱ https://www.sbc.senate.gov/public/index.cfm/2024/1/shaheen-convenes-hearing-on-small-business-succession-planning
ⁱⁱⁱ https://www.score.org/princeton/resource/blog-post/current-rise-small-businesses-being-sold-over-next-10-15-years

FAQ

What new services did LPL Financial (LPLA) launch in February 2025?

LPL Financial launched business planning tools designed to help its advisors provide personalized support to CEO and business founder clients, including access to certified business exit planners and vetted banking partners.

How many small businesses could potentially use LPLA's new exit planning services?

According to the PR, approximately 12 million small businesses are expected to be sold over the next decade, representing the potential market for LPLA's exit planning services.

What is the current asset value managed by LPL Financial (LPLA)?

LPL Financial services and custodies approximately $1.7 trillion in brokerage and advisory assets on behalf of approximately 6 million Americans.

What specific services are included in LPLA's new high-net-worth offering?

The offering includes case consultations, advanced planning, estate and philanthropic planning, tax planning, and business planning services.

How many financial advisors are in LPL Financial's network as of 2025?

LPL Financial supports nearly 29,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions.