LPL Financial (Nasdaq:LPLA) announced that the advisors of Fifteen:22 Financial Partners, serving about $380 million in client assets*, have joined its broker-dealer and RIA platform from Nations Financial Group.
The Kansas-based team has six managing partners, over 120 years of combined experience, and serves multigenerational clients nationwide with a relationship-driven, values-based investing approach. According to LPL Financial, the firm supports more than 32,000 advisors and approximately $2.3 trillion in brokerage and advisory assets.
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News Market Reaction – LPLA
-0.99%
-0.99%Session close to close
In the May 14 session, LPLA declined 0.99%, reflecting a mild negative market reaction.
This announcement adds another advisory team with roughly $380 million in client assets to LPLA’s ex...
Analysis
This announcement adds another advisory team with roughly $380 million in client assets to LPLA’s expanding platform, reinforcing its scale of about $2.3 trillion in assets and support for over 32,000 advisors. Recent history shows mixed price reactions to similar recruitment and earnings news, underscoring that investors weigh growth alongside valuation and cost trends. Key items to monitor include the cadence of future team additions, subsequent earnings reports, and any changes in governance or capital allocation disclosed in regulatory filings.
Key Figures
Team assets:$380 millionTeam experience:120 yearsFirm history:35+ years+5 more
8 metrics
Team assets$380 millionFifteen:22 advisory, brokerage and retirement plan assets (EOY 2025)
Team experience120 yearsCombined industry experience of Fifteen:22 managing partners
Firm history35+ yearsAge of Fifteen:22 Financial Partners franchise
Welcomed advisor Greg Selg with about $260M in client assets.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Pattern Detected
Positive company news often elicits mixed reactions: recent advisor recruitment and strong earnings updates have produced both gains and selloffs, suggesting investors weigh growth against valuation and other factors.
Recent Company History
Over the past few weeks, LPLA has repeatedly highlighted advisor growth and strong fundamentals. Multiple advisor team additions in late April and early May 2026 each brought between $260 million and $775 million in assets, while Q1 2026 results on Apr 30 showed higher net income and client assets. Price reactions were mixed, with some recruitment and earnings headlines followed by declines near 4–5% and others by modest gains, underscoring nuanced sentiment around continued expansion. Today’s news adds another advisor team with sizable assets to that trajectory.
Key Terms
broker-dealer, registered investment advisor, ria, values-based investing, +4 more
8 terms
broker-dealerfinancial
"have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform."
A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.
registered investment advisorregulatory
"joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform."
A registered investment advisor is a professional or firm that provides financial advice and manages investments for clients, operating under regulations that require them to act in their clients' best interests. This designation helps investors identify trustworthy advisors who are legally committed to providing transparent and fair guidance, much like a licensed doctor is bound to prioritize patient well-being.
riaregulatory
"joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform."
A Registered Investment Adviser (RIA) is a firm or individual licensed to give personalized investment advice and manage client portfolios, held to a legal duty to act in clients’ best interests. Think of an RIA as a trusted financial coach who must put your needs first; investors care because an RIA’s recommendations and fee structure directly affect returns, risk exposure, and trustworthiness.
values-based investingfinancial
"In addition, Fifteen:22 offers values-based investing solutions for clients"
An approach to selecting stocks or funds based on an investor’s moral, social or environmental beliefs, where companies are chosen or excluded to match those values—like choosing brands that share your principles when shopping. It matters to investors because it aligns financial decisions with personal priorities, can influence long-term risk and returns by avoiding or favoring certain industries, and affects reputation and stakeholder relations for both investors and companies.
wealth managementfinancial
"LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms"
Wealth management is a professional service that helps people organize, grow and protect their money by combining investment advice with tax planning, retirement preparation and long-range financial planning into a single, ongoing strategy. Think of it as a personal financial coach and project manager who coordinates specialists and choices to meet life goals. For investors, it matters because it aligns investments with objectives, manages risk and seeks better after-tax outcomes over time.
fintechtechnical
"The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services"
FinTech, short for financial technology, refers to new tools and software that make managing money easier and more convenient, like mobile payment apps or online banking. It matters because it helps people and businesses access financial services faster, often at lower costs, changing how we handle money in everyday life.
"LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth"
The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.
"Member FINRA/SIPC. Fifteen:22 Financial Partners and LPL Financial are separate entities."
The Securities Investor Protection Corporation (SIPC) is a nonprofit organization that helps customers recover cash and securities if a registered brokerage firm fails and assets are missing. Think of it like an insurance backstop for your brokerage account—it can replace missing holdings up to legal limits but does not protect against losses from market movements or bad investment choices.
SAN DIEGO, May 14, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that the financial advisors of Fifteen:22 Financial Partners have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. The team reported serving approximately $380 million in advisory, brokerage and retirement plan assets* and joins LPL from Nations Financial Group.
Based in Kansas, Fifteen:22 Financial Partners is comprised of managing partners Douglas Bennett, Nicholas Bennett, Van Schaffer, Malcolm Ong, Brent Hoffman and Douglas Stephens, bringing together more than 120 years of combined industry experience. Founded more than 35 years ago, the firm was built on a legacy of deep client relationships and has grown through multigenerational referrals and a commitment to personalized, long-term financial guidance.
Fifteen:22 serves individuals and families across the country, with a client base that spans retirees, working professionals and younger investors beginning their financial journeys. The team takes a relationship-driven approach rooted in understanding each client’s goals, values and life experiences, with an emphasis on continuity of care across generations.
“We take the time to truly understand what matters most to our clients — their goals, concerns and values — so we can design strategies that support them throughout every stage of life,” said Stephens, “Our focus has always been on building lasting relationships that extend beyond one generation, and that commitment continues as our firm grows.”
The firm operates a collaborative, team-based model, combining shared investment oversight with individualized advisor relationships. Advisors regularly meet as an investment committee to align on strategy while maintaining a highly personalized client experience. In addition, Fifteen:22 offers values-based investing solutions for clients whose financial objectives extend beyond traditional return measures.
“We are not solely focused on gathering assets — we are focused on fostering trust and strong relationships through education, service and thoughtful advice,” said Hoffman. “Whether we are working with retirees, their children or even their grandchildren just beginning to invest, our goal is to be a long-term partner in their financial lives.”
Why Fifteen:22 Financial Partners Chose LPL
The Fifteen:22 team selected LPL Financial for its advanced technology, modern client-facing tools and depth of operational support. The team is supported by Jennifer Greer and Rachel Price.
“LPL’s commitment to innovation and its continued investment in technology stood out to us,” said Douglas Bennett. “The platform provides sophisticated resources for both advisors and clients, which is increasingly important as expectations evolve across generations. Joining LPL positions our firm to better serve our clients today while preparing us for the future.”
Marc Cohen, chief growth officer at LPL Financial, said, “We are pleased to welcome Fifteen:22 Financial Partners to LPL. Their longstanding commitment to relationships, team-based culture and focus on serving clients across generations align well with LPL’s purpose to empower advisors with the independence, technology and support they need to grow thriving practices and deliver exceptional client experiences.”
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports more than 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.
Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Fifteen:22 Financial Partners and LPL Financial are separate entities.
Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.
*Value approximated based on asset and holding details provided to LPL from end of year, 2025.
Who are Fifteen:22 Financial Partners joining LPL Financial (Nasdaq:LPLA)?
Fifteen:22 Financial Partners is a Kansas-based advisory team now affiliated with LPL Financial. The group includes six managing partners with more than 120 years of combined experience and serves multigenerational clients nationwide with personalized, relationship-driven financial guidance and values-based investing options.
How many client assets does Fifteen:22 Financial Partners bring to LPL Financial (LPLA)?
Fifteen:22 Financial Partners reports serving approximately $380 million in advisory, brokerage and retirement plan assets. According to LPL Financial, this value is approximated using asset and holding details provided to LPL from the end of 2025, reflecting the team’s established client base.
Why did Fifteen:22 Financial Partners choose to affiliate with LPL Financial (LPLA)?
Fifteen:22 Financial Partners chose LPL Financial for its technology, client-facing tools and operational support. According to LPL Financial, the team cited LPL’s commitment to innovation and its modern platform as key to better serving current clients and preparing for evolving multigenerational expectations.
What is LPL Financial’s overall scale after onboarding Fifteen:22 Financial Partners?
LPL Financial reports supporting more than 32,000 financial advisors and about $2.3 trillion in assets. According to LPL Financial, it also serves approximately 1,100 financial institutions and around 8 million Americans through its advisor-mediated wealth management platform and multiple affiliation models.
What type of clients does Fifteen:22 Financial Partners serve under LPL Financial’s platform?
Fifteen:22 Financial Partners serves individuals and families, including retirees, working professionals and younger investors. According to LPL Financial, the firm focuses on long-term, multigenerational relationships, emphasizing continuity of care and education across life stages, including values-based investing solutions for clients with nontraditional financial objectives.
