Loop Media Launches Latin Content Experience "Unidxs en Esperanza" (United In Hope) in Celebration of Latinx Heritage Month
09/15/2021 - 02:02 PM
Company Will Feature Latin Artists, Beginning on Sept. 15, From Its Vast International Library For Both Its Business Customers And For Consumers Via The Loop Mobile App
Glendale, CA, Sept. 15, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Loop Media, Inc. Unidxs en Esperanza ” (United in Hope) will feature popular content from Latin artists with curated playlists of music videos from Loop Media’s vast library of licensed Latin content.
“Unidxs en Esperanza is a celebration of the musical diversity in Latin culture,” said Darcy Fulmer, Head of Music at Loop Media. “Through the Out Of Home Loop Player, Loop’s mobile app and CTVs, we will share the experiences of the Latinx community with our Out Of Home and direct to consumer audiences, which together number in the millions.”
This current initiative is a clear use case of Loop’s ability to leverage its large and important library of music videos, movie trailers and live performances to deliver relevant and hyper-focused/niche content to demographically desirable end users. Both Out Of Home clients and advertisers alike seek state-of-the-industry, targeted experiences when it comes to bespoke content for any audience, occasion or campaign programming, and this month's Latinx spotlight program will demonstrate the Company's capabilities on both fronts.
Loop Media’s month-long celebration targets more than 60 million residents who identify as Latinx, one of the fastest growing population segments in the US. Our “Unidxs en Esperanza” campaign kicks off September 15th and runs through October 15th, aligning with Latinx heritage month. Loop will release newly curated playlists every Wednesday under the following themes:
Unidxs en Esperanza Playlists:
Latinx Pride (Sep 15-21)
Latinas in Music (Sep 22-28)
Latinx Uprising (Sep 29-Oct 5)
Loop Latin (Oct 6-Oct 15)
Every Wednesday from September 15th to October 15th, Grammy Award-winning singer, songwriter and multi-instrumentalist and Loop's Music Manager, Tona Ramirez, will host artist-curated playlist Watch Parties.
This recent initiative is a reflection of Loop Media’s commitment to diversity within its content offerings. To that end, Loop Media recently partnered with Huawei to launch its Loop mobile video app in Latin America. Loop’s international commitment gives Latin artists, as well as all artists, new opportunities to reach new audiences and be featured and promoted throughout the Loop network (which includes mobile apps on mobile devices, connected TVs and out-of-home venues in restaurants, bars, gyms, offices and other public venues).
About Loop Media
Loop Media, Inc.
Loop Media’s digital video content reaches thousands of OOH locations including hotels, bars/restaurants, office buildings and retail businesses, as well as millions of consumers in the U.S., Canada and Latin America through its apps for iOS, Android and Huawei, as well as connected TVs and Smart TVs. These TV platforms include Amazon Fire TV, Android TV, AT&T TV, Hisense, JVC, LG, Philips, Roku, Sharp, Sony, Toshiba, VIZIO and free ad-supported TV platforms TIVO+, Plex, DistroTV, and GSTV.
Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. The Loop Media consumer apps allow users to create their own playlists or “Loops,” and share them live with interactive watch parties. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”), which includes non-television platforms, and subscription based offerings.
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Safe Harbor Statement and Disclaimer
This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media’s ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media’s ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media’s Securities and Exchange Commission filings are available at http://www.sec.gov
Loop Media, Inc. Press:
Jon L Phillips
CMW Media
Loop@CMWMedia.com
