LQR House Announces Acquisition of 9.9% Common Shares of Cannon Estate Winery in Exchange for 750,000 Shares of LQR House

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LQR House (NASDAQ:LQR) announced the acquisition of 9.9% of Cannon Estate Winery's common shares. This deal involves exchanging 750,000 LQR House shares, valued at $4 each, for Cannon's shares. LQR House, a niche ecommerce platform in the spirits and beverage sector, aims to enhance Cannon's online presence and expand its reach into the US market. Cannon Estate Winery, located in Abbotsford, British Columbia, boasts 20 acres of vineyards with 16 varietals. The winery is a popular destination for events, offering opportunities to showcase LQR House products. This strategic partnership is expected to bring mutual benefits and growth opportunities for both companies.

  • LQR House acquires 9.9% of Cannon Estate Winery, expanding its portfolio in the beverage industry.
  • The deal involves exchanging 750,000 LQR House shares, valued at $4 each, indicating confidence in LQR House's value.
  • Cannon Estate Winery offers 20 acres of vineyards with 16 varietals, adding diversity to LQR House's product offerings.
  • The partnership aims to enhance Cannon's online presence and expand its reach into the US market.
  • Cannon's established relationships with distributors and retail outlets in Canada can boost LQR House's brand visibility.
  • The transaction dilutes LQR House's existing shareholders by issuing 750,000 new shares.
  • No immediate financial gains or profitability metrics are provided, making the deal's short-term impact uncertain.
  • The acquisition involves a cross-industry integration, which might pose operational and strategic challenges.

The acquisition of 9.9% of Cannon Estate Winery's Common Shares by LQR House is a strategic financial move that garners attention. Acquisitions often signal growth intentions and alignment with broader company goals. The exchange involves 750,000 shares of LQR House valued at $4 per share, totaling $3 million. This valuation indicates confidence in the winery’s prospects and an expectation of growth.

From a financial standpoint, the acquisition could lead to revenue synergies. LQR House's plans to leverage its e-commerce platform to enhance Cannon's online presence could open new revenue streams, particularly by reaching U.S. customers. The potential reciprocal benefits, such as Cannon’s established local distributor networks aiding LQR House’s market penetration in Canada, align with growth strategies.

However, investors should consider the associated risks. The synergy potential largely depends on successful integration and execution of combined marketing strategies. Should the operational integration face hurdles, it might affect the anticipated financial benefits.

The spirits and beverage industry is seeing a trend towards consolidation and vertical integration and this acquisition is a prime example. LQR House’s strategic move to acquire a stake in Cannon Estate Winery is noteworthy. Cannon's local reputation and vineyard assets, comprising 20 acres and 16 varietals, will diversify LQR House's portfolio. This expands their presence in the premium wine market, potentially attracting more discerning consumers.

The location of Cannon in the Fraser Valley is significant, given the region's growing prominence in Canadian winemaking. By enhancing Cannon’s online presence, LQR House can tap into the burgeoning trend of digital wine sales, a market segment that saw substantial growth during the pandemic and continues to thrive.

The success of this partnership will depend on effectively leveraging e-commerce strategies to boost Cannon’s visibility and sales. Additionally, the ability to host events and expand brand reach through the winery’s established networks presents a unique opportunity for cross-promotion.

MIAMI BEACH, FL / ACCESSWIRE / May 20, 2024 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, today announced the acquisition of approximately 9.9% Common Shares of Cannon Estate Winery Ltd. ("Cannon"), an owner of Cannon Estate Winery.

Cannon Estate Winery located at 30523 Burgess Ave. in the Mount Lehman area of Abbotsford, British Columbia, stands as a testament to the untapped potential of the Fraser Valley in the Canadian winemaking landscape. The estate boasts 20 acres under vine, with 16 varietals planted across 23 plots, including Chardonnay, Muscat, Petite Milo, Pinot Noir, and Gamay Noir. According to its management, Cannon Estate Winery has become a local gem, recently expanding to include a lounge for hosting both locals, and wine enthusiasts from across the globe. It has quickly become a popular destination for year-round events and celebrations, making it the ideal place to showcase LQR House products and its marketing clients' alcohol.

While LQR House and Cannon Estate Winery operate in different realms of the alcohol industry, the Company believes that the synergy between them promises mutual benefits that will propel both entities to new heights.LQR House plans to leverage its expertise to enhance Cannon's online presence, extending its reach across borders to the USA and captivating the attention of clientele. Cannon Estate Winery, with its established relationships with distributors and retail outlets nationwide, aims to expand LQR House's brands and marketing clients throughout Canada.

Sean Dollinger, CEO of LQR House, expressed his excitement about the acquisition and potential collaboration, stating, "We've had the opportunity to visit Cannon Estate Winery, and we were absolutely blown away by the beauty and quality. I believe that what Justin and Andrea Manuel have built is something you would see in the French or Italian countryside. We cannot wait to showcase the property, the wine, and everything we have planned together."

Dollinger further added, "We believe that by accepting the $4 per share for this acquisition, the team behind Cannon Estate Winery has demonstrated their confidence in the value of LQR House. In our view, this is very promising for our investors, as it underscores the mutual potential and growth opportunities that lie ahead."

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

About Cannon Estate Winery

Cannon Estate Winery began with the spontaneous acquisition of 20 acres, initially without a specific plan for the land. However, by bringing in an experienced viticulturist and winemaker, they thoroughly studied the environment to optimize the property and create ideal growing conditions. As one of Mount Lehman's fastest-growing vineyards, Cannon Estate Winery has successfully brought its wines to retailers across Canada. Their commitment to sustainability and environmental stewardship sets them apart. They have recently built an exclusive lounge on the property, attracting attention from locals, travelers, and wine enthusiasts worldwide.

In addition to retailing their wines across Canada, Cannon Estate Winery offers an exclusive wine club, providing enthusiasts the opportunity to savor creations that embody the essence of the land and the passion behind each bottle.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:

SOURCE: LQR House Inc.

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What did LQR House acquire from Cannon Estate Winery?

LQR House acquired approximately 9.9% of Cannon Estate Winery's common shares.

How many shares did LQR House exchange for the acquisition?

LQR House exchanged 750,000 of its shares for the acquisition.

What is the value of each LQR House share in this acquisition?

Each LQR House share is valued at $4 in this acquisition.

What are the benefits of the acquisition for LQR House?

The acquisition aims to enhance Cannon's online presence, expand its reach into the US market, and boost LQR House's brand visibility through Cannon's established relationships in Canada.

Where is Cannon Estate Winery located?

Cannon Estate Winery is located in Abbotsford, British Columbia.

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Beverages - Wineries & Distilleries
Consumer Defensive
United States of America