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La Rosa Holdings Acquires Remaining 49% Interest in Profitable Brokerage with $5.1M Trailing Twelve Months Revenue

La Rosa Holdings (NASDAQ: LRHC) acquired the remaining 49% interest in franchisee La Rosa Realty Prestige, making Prestige a wholly owned subsidiary effective Feb 18, 2026.

(Positive)

La Rosa Holdings (NASDAQ: LRHC) acquired the remaining 49% interest in franchisee La Rosa Realty Prestige, making Prestige a wholly owned subsidiary effective Feb 18, 2026. Prestige generated approximately $5.1 million in trailing twelve months revenue and reported positive net income.

Prestige operates in Lakeland and Winter Haven, ranked third in Polk County by agent count and sales volume, with 138 agents and 420 transactions in the prior 12 months.

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Positive

  • $5.1M trailing twelve months revenue added to corporate-owned platform
  • Prestige ranked 3rd in Polk County by agent count and sales volume
  • 138 agents and 420 transactions in the last 12 months
  • Reported positive net income for the trailing twelve months

Negative

  • None.
Argus Feb 18 session
-8.97% close to close Open Argus
Details

News Market Reaction – LRHC

On Feb 18, the day this news came out, LRHC closed 8.97% below the previous close.

Data tracked by StockTitan Argus for the Feb 18 session.

Market Context

On Feb 18, the day this news came out, the stock closed 9.0% below the previous close. A negative re...
Analysis

On Feb 18, the day this news came out, the stock closed 9.0% below the previous close. A negative reaction despite acquiring a profitable unit with $5.1 million in trailing revenue would have fit prior patterns, as past acquisition headlines averaged -7.62%. In that case, concerns could have centered on integration risk or balance-sheet flexibility, especially given the large gap to the 200-day MA of 56.46. Context from earlier franchise and title acquisitions would remain key for assessing strategic execution.

Key Figures

Prestige TTM revenue: $5.1 million Ownership acquired: 49% Agent count: 138 agents +2 more
Prestige TTM revenue
$5.1 million
Trailing twelve months ended September 30, 2025
Ownership acquired
49%
Remaining interest in La Rosa Realty Lakeland LLC
Agent count
138 agents
Prestige staffing over the last year
Transactions
420 transactions
Completed by Prestige last year
County ranking
3rd
Polk County brokerage ranking by agents and sales volume, last 12 months

Previous Acquisition Reports

5 past events · Latest: Jan 08
Same Type 5 events
  1. Jan 08

    Brokerage acquisition

    24h Move
    -30.3%

    Acquired 100% of Realty Beaches with ~$2.7M TTM revenue and positive net income.

  2. Nov 13

    Franchise buyout

    24h Move
    +0.6%

    Bought remaining 49% of Realty Premier with ~$2.09M 2023 revenue and positive net income.

  3. Sep 17

    Large target LOI

    24h Move
    -12.9%

    Announced intent to acquire firm with >950 agents and >$19M 2023 revenue.

  4. Aug 27

    Title company deal

    24h Move
    +5.9%

    Acquired Nona Title Agency to add title/escrow services to real estate platform.

  5. Aug 21

    Franchise expansion

    24h Move
    -1.4%

    Acquired BF Prime in Puerto Rico, expanding Ultimate Plan and agent base there.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

proptech
1 terms
proptech technical
"a real estate and PropTech enterprise, today announced that it has acquired"
Property technology, or proptech, is the use of software, sensors, data and online platforms to buy, sell, manage and use real estate more efficiently. Think of it as bringing the conveniences of apps and automation to buildings and property markets — from digital listings and smart locks to automated maintenance and data-driven pricing. Investors care because proptech can lower costs, increase occupancy or rents, improve asset value and create new revenue streams or risks in real estate portfolios.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Prestige Ranked Third in Polk County, Florida by Agent Count and Total Real Estate Sales Volume Over the Last 12 Months

Celebration, FL, Feb. 18, 2026 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a real estate and PropTech enterprise, today announced that it has acquired the remaining 49% ownership interest in its franchisee, La Rosa Realty Lakeland LLC (doing business as La Rosa Realty Prestige) (“Prestige”). With this transaction, Prestige is now a wholly owned subsidiary of La Rosa. Prestige operates in Lakeland, Florida, with an additional branch office in Winter Haven, serving the broader Central Florida market. For the last 12 months, Prestige ranked third as a real estate brokerage based on its agent count and on its total real estate sales volume in Polk County, Florida1.

Prestige generated approximately $5.1 million in revenue for the trailing twelve months ended September 30, 2025 and reported positive net income during that period. The brokerage provides residential and commercial real estate services and offers coaching and support services to agents on a fee basis.

Joe La Rosa, CEO of La Rosa, commented, “This acquisition reflects our continued focus on strengthening our corporate-owned platform with profitable, market-leading operations. With 138 agents, 420 transactions completed last year, and strong revenue and profitability metrics, Prestige is a meaningful contributor to our Central Florida footprint. By acquiring the remaining ownership interest, we enhance operational alignment, improve integration across our platform, and position this office to further benefit from our technology, support infrastructure, and growth initiatives.”

About La Rosa Holdings Corp.

La Rosa Holdings Corp. (Nasdaq: LRHC) intends to transform the real estate industry by providing agents with flexible compensation options, including a revenue-sharing model or a fee-based structure with 100% commission. Powered by its proprietary technology platform, La Rosa aims to equip agents and franchisees with the tools they need to deliver exceptional service.

The Company offers both residential and commercial real estate brokerage services, as well as technology-driven products and support for its agents and franchise partners. Its business model includes internal services for agents and external offerings for the public, spanning real estate brokerage, franchising, education and coaching, and property management.

La Rosa operates 24 corporate-owned brokerage offices across Florida, California, Texas, Georgia, and Puerto Rico. La Rosa also started its expansion into Europe, beginning with Spain. Additionally, the Company has five franchised offices and branches and three affiliated brokerage locations in the U.S. and Puerto Rico. The Company also operates a full-service escrow settlement and title company in Florida.

For more information, please visit: https://www.larosaholdings.com.

Stay connected with La Rosa, sign up for news alerts here: larosaholdings.com/email-alerts.

Forward-Looking Statements

This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words.  These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company’s past and future acquired brokerages, the effect of the recent National Association of Realtors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and other reports and documents that we file from time to time with the SEC. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

For more information, contact: info@larosaholdings.com

Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com


1 According to ratemyagent.com as of February 13, 2026


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did La Rosa Holdings (LRHC) purchase in its Feb 18, 2026 transaction?

La Rosa purchased the remaining 49% interest in La Rosa Realty Prestige, making it a wholly owned subsidiary. According to the company, Prestige now fully integrates operations in Lakeland and Winter Haven under corporate ownership and systems.

How much revenue did La Rosa Realty Prestige contribute to LRHC before the acquisition?

Prestige generated approximately $5.1 million in trailing twelve months revenue ended Sept 30, 2025. According to the company, that revenue was accompanied by positive net income during the same period.

What scale and activity does Prestige bring to La Rosa Holdings (LRHC)?

Prestige operates with 138 agents and completed 420 transactions in the prior 12 months. According to the company, these metrics strengthen La Rosa's Central Florida footprint and agent services business.

What local market position does Prestige hold in Polk County for LRHC investors?

Prestige ranked third in Polk County by agent count and total real estate sales volume over the last 12 months. According to the company, this reflects market leadership in the Central Florida region.

How does La Rosa describe the strategic benefit of acquiring the remaining 49% in Prestige?

The company says the acquisition improves operational alignment and platform integration with corporate technology and support. According to the company, this aims to accelerate growth and efficiency across its Central Florida operations.

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