La Rosa Holdings Appointed Exclusive U.S. Listing Agent for Approx. $20 Million Flor de Pacífico Development in Costa Rica

La Rosa Holdings (NASDAQ: LRHC) was appointed exclusive U.S. listing agent for Flor de Pacífico, a master-planned residential development in Guanacaste, Costa Rica, with an initial Phase 1 sales pipeline of approximately $20 million.

Rhea-AI Summary

La Rosa Holdings (NASDAQ: LRHC) was appointed exclusive U.S. listing agent for Flor de Pacífico, a master-planned residential development in Guanacaste, Costa Rica, with an initial Phase 1 sales pipeline of approximately $20 million.

La Rosa will lead U.S. sales and marketing for an initial five-year term and will earn a 10% commission on transactions it intermediates; additional phases are planned that could increase project value.

Positive

• Exclusive U.S. listing rights for five years
• 10% commission on transactions facilitated by La Rosa
• Phase 1 sales pipeline of approximately $20 million

Negative

• Revenue depends on successful U.S. buyer demand for Costa Rica properties
• Future phases described as planned but without binding commercial terms

Argus Apr 29 session

+2.48% close to close Open Argus

Details

News Market Reaction – LRHC

On Apr 29, the day this news came out, LRHC closed 2.48% above the previous close.

Data tracked by StockTitan Argus for the Apr 29 session.

Market Context

This announcement adds a new international growth channel, giving La Rosa a 5-year exclusive U.S. li...

Analysis

This announcement adds a new international growth channel, giving La Rosa a 5-year exclusive U.S. listing role for Phase 1 of Flor de Pacífico, with an expected $20 million sales pipeline and a 10% commission. It follows a series of restatement, Nasdaq notice, and reverse split events, plus the LRRO acquisition and AI platform launch. Investors may track execution on this project alongside progress on filings and overall revenue trends.

Key Figures

Phase 1 sales: $20 million Commission rate: 10% Agreement term: 5 years +5 more

Phase 1 sales

$20 million

Expected total sales for Phase 1 of Flor de Pacífico

Commission rate

10%

Commission La Rosa earns on transactions it intermediates

Agreement term

5 years

Initial term for U.S. sales and marketing mandate

2024 revenue (restated)

$58.6 million

Reported 2024 revenue after ASC 606 restatement

2025 revenue guidance

$68.6 million

Revised 2025 revenue guidance from restatement release

2024 net loss

$15,707,834

Net loss attributable to common stockholders for 2024

9M 2025 revenue

$42,870,641

Revenue for nine months ended September 30, 2025

LRRO 2025 revenue

$3.3 million

Approximate 2025 revenue of La Rosa Realty Orlando LLC

Historical Context

5 past events · Latest: Apr 27

5 events

1. Apr 27

   Revenue restatement

   24h Move

   -6.4%

   Restated 2024 revenue lower under ASC 606 with margins revised upward.

2. Apr 22

   Nasdaq notice

   24h Move

   -21.1%

   Nasdaq delinquency notice for late 2025 Form 10-K filing and compliance plan.

3. Apr 17

   Platform launch

   24h Move

   -8.3%

   Launch of My Agent Account 5.0 AI-enabled transaction management platform.

4. Apr 16

   Reverse stock split

   24h Move

   -29.9%

   Implemented 1-for-10 reverse split to support Nasdaq listing compliance.

5. Apr 15

   Acquisition

   24h Move

   -7.3%

   Acquired remaining 49% of Orlando brokerage LRRO, adding revenue and control.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

PropTech, ASC 606, reverse stock split, Form 10-K, +4 more

8 terms

PropTech technical

"La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a real estate and PropTech enterprise,"

Property technology, or proptech, is the use of software, sensors, data and online platforms to buy, sell, manage and use real estate more efficiently. Think of it as bringing the conveniences of apps and automation to buildings and property markets — from digital listings and smart locks to automated maintenance and data-driven pricing. Investors care because proptech can lower costs, increase occupancy or rents, improve asset value and create new revenue streams or risks in real estate portfolios.

ASC 606 financial

"due to ASC 606 gross-vs-net presentation."

A U.S. accounting standard that sets consistent rules for when and how companies record revenue from contracts with customers, focusing on the transfer of promised goods or services. It matters to investors because it affects the timing and amount of reported sales and profit—like deciding whether a contractor can count payment when a job starts, progresses, or finishes—so it improves comparability and helps assess a company's true economic performance.

reverse stock split financial

"La Rosa Holdings Announces 1-for-10 Reverse Stock Split"

A reverse stock split reduces a company's number of outstanding shares while raising the price per share proportionally, so the total value of each investor's holding is unchanged; a 1-for-10 split turns 100 shares worth $1 each into 10 shares worth $10 each. Companies often do this to regain compliance with an exchange's minimum price rule or to attract investors who avoid very low-priced stocks.

Form 10-K regulatory

"failing to timely file its Form 10-K for the year ended December 31, 2025"

A Form 10-K is a comprehensive report that publicly traded companies are required to file annually with regulators. It provides a detailed overview of a company's financial health, operations, and risks, similar to a detailed health report. Investors use this information to assess the company's performance and make informed decisions about buying or selling its stock.

Nasdaq Listing Rule 5250(c)(1) regulatory

"Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)(1)"

Nasdaq Listing Rule 5250(c)(1) requires companies listed on the Nasdaq stock exchange to promptly notify the exchange if their stock price falls below a certain minimum level, known as the "initial listing standards." This rule helps ensure that investors are aware of significant declines in a company's stock value, which could signal financial trouble or increased risk. Essentially, it helps maintain transparency and protect investors by keeping them informed about important changes in a company's stock performance.

Form 12b-25 regulatory

"within the 15-day extension period allowed by Rule 12b-25."

Form 12b-25 is a notice a publicly traded company files with the U.S. Securities and Exchange Commission when it cannot deliver a required periodic report (like a quarterly or annual financial report) on time. It explains the reason for the delay and gives the company a short, temporary window to finish the report without being marked as delinquent; investors watch it because late filings can signal accounting, operational, or control issues that may affect a company’s reliability and stock risk, much like a missed homework deadline can raise concerns about a student’s preparedness.

Inline XBRL technical

"Exhibits filed include Exhibit 99.1 and the Inline XBRL cover file (104)."

Inline XBRL is a file format for financial filings that embeds machine-readable data tags directly inside the human-readable report, so the same document can be read by people and parsed by software. For investors it makes extracting, comparing and verifying financial numbers faster and more reliable—like a grocery list where each item also has a barcode—reducing manual errors and speeding up analysis.

gross margin financial

"gross margin rose to 10.14% from 8.57% for 2024."

Gross margin is the difference between how much money a company makes from selling its products and how much it costs to produce them, expressed as a percentage of sales. It shows how efficiently a company is turning sales into profit before other expenses like marketing or salaries. Higher gross margin means the company keeps more money from each sale, which is a good sign of financial health.

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Strategic partnership positions La Rosa to lead U.S. sales for premier coastal project in Guanacaste

Celebration, FL, April 29, 2026 (GLOBE NEWSWIRE) -- La Rosa Holdings Corp. (NASDAQ: LRHC) (“La Rosa” or the “Company”), a real estate and PropTech enterprise, today announced that it has been appointed the exclusive listing agent in the United States for Flor de Pacífico, a visionary new residential development located in the heart of Guanacaste, Costa Rica.

Flor de Pacífico is a master-planned community designed to redefine modern living by seamlessly blending architecture with the natural environment. Located in Guanacaste, one of Costa Rica’s most sought-after regions, Flor de Pacífico offers residents proximity to pristine beaches, world-class surfing, eco-tourism attractions, and a growing infrastructure that continues to attract international investors and second-home buyers. The initial offering within the development includes the Luz del Mar Residences, a collection of thoughtfully designed homes that reflect the project’s commitment to elegance, comfort, and environmental integration.

Under the terms of the agreement, La Rosa will lead all U.S.-based sales and marketing efforts for the project over an initial five-year term. The Company will earn a 10% commission on transactions facilitated through its intermediation during this period. Phase 1 of Flor de Pacífico is expected to generate approximately $20 million in total sales, with additional phases planned that are anticipated to significantly increase the overall value of the project.

“This partnership represents an exciting milestone for La Rosa as we expand our international footprint and bring distinctive global opportunities to U.S. buyers,” said Joe La Rosa, CEO of the Company. “Phase 1 alone represents an approximately $20 million sales pipeline, and we see strong demand from U.S. buyers seeking premium international real estate. Importantly, this is just the beginning, Flor de Pacífico is a multi-phase development with the potential to scale into a significantly larger, multi-million-dollar project. Based on the success of Phase 1, we expect to have the opportunity to participate in future phases, which could meaningfully expand our revenue potential and deepen our presence in the Costa Rica market.”

About La Rosa Holdings Corp.

La Rosa Holdings Corp. (Nasdaq: LRHC) intends to transform the real estate industry by providing agents with flexible compensation options, including a revenue-sharing model or a fee-based structure with 100% commission. Powered by its proprietary technology platform, La Rosa aims to equip agents and franchisees with the tools they need to deliver exceptional service.

The Company offers both residential and commercial real estate brokerage services, as well as technology-driven products and support for its agents and franchise partners. Its business model includes internal services for agents and external offerings for the public, spanning real estate brokerage, franchising, education and coaching, and property management.

La Rosa operates 24 corporate-owned brokerage offices across Florida, California, Texas, Georgia, and Puerto Rico. La Rosa also started its expansion into Europe, beginning with Spain. Additionally, the Company has five franchised offices and branches and three affiliated brokerage locations in the U.S. and Puerto Rico. The Company also operates a full-service escrow settlement and title company in Florida.

For more information, please visit: https://www.larosaholdings.com.

Stay connected with La Rosa, sign up for news alerts here: larosaholdings.com/email-alerts.

Forward-Looking Statements

This press release contains forward-looking statements regarding the Company’s current expectations that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words.  These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, customer acceptance of new services, the demand for the Company’s services and the Company’s customers' economic condition, the impact of competitive services and pricing, general economic conditions, the successful integration of the Company’s past and future acquired brokerages, the effect of the recent National Association of Realtors' landmark settlement on our business operations, and other risk factors detailed in the Company's filings with the United States Securities and Exchange Commission (the "SEC”). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and other reports and documents that we file from time to time with the SEC. Forward-looking statements contained in this press release are made only as of the date of this press release, and La Rosa does not undertake any responsibility to update any forward-looking statements in this release, except as may be required by applicable law. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

For more information, contact: info@larosaholdings.com

Investor Relations Contact:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1020
Email: LRHC@crescendo-ir.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did La Rosa Holdings announce about Flor de Pacífico on April 29, 2026 (LRHC)?

La Rosa was named exclusive U.S. listing agent for Flor de Pacífico for five years. According to the company, La Rosa will handle U.S. sales and marketing and earn a 10% commission on transactions it intermediates.

How large is the Phase 1 sales pipeline for Flor de Pacífico and what does it mean for LRHC?

Phase 1 is expected to generate approximately $20 million in sales. According to the company, Phase 1 provides an initial revenue opportunity and potential for participation in planned additional development phases.

What commission will La Rosa Holdings (LRHC) receive for U.S. sales of Flor de Pacífico?

La Rosa will earn a 10% commission on transactions it intermediates during the agreement term. According to the company, that commission applies to U.S.-facilitated transactions over the initial five-year period.

How long is La Rosa's agreement to market Flor de Pacífico in the United States (LRHC)?

The agreement covers an initial five-year term for U.S. sales and marketing. According to the company, the term applies to La Rosa's exclusive role in U.S.-based intermediation for the development.

Where is Flor de Pacífico located and what buyer demand does La Rosa expect (LRHC)?

Flor de Pacífico is in Guanacaste, Costa Rica, near beaches and tourism amenities. According to the company, La Rosa expects strong interest from U.S. buyers seeking premium international real estate and second homes.

Will La Rosa participate in future phases of Flor de Pacífico beyond Phase 1 (LRHC)?

La Rosa expects potential participation in future development phases but has no binding terms reported. According to the company, additional phases are planned and could expand the project's overall value and revenue potential.