Laird Superfood Launches New Protein Coffee with Real Whey for Complete Protein

Rhea-AI Summary

Laird Superfood (NYSE: LSF) launched Protein Coffee with Lion's Mane Mushroom on Jan 22, 2026, its first dairy-based protein coffee. Each serving delivers 10 grams of protein from a blend of whey and milk protein concentrate and contains all nine essential amino acids. The powder is free of soy, gums, seed oils, sunflower lecithin and artificial ingredients, and includes lion's mane for cognitive support. Available flavors: Sweet & Creamy, Vanilla, Unsweetened. Retail channels include Sprouts, LairdSuperfood.com, and Amazon. A 5.3-oz bag retails for $19.99. The company will continue offering its plant-based product lineup alongside this dairy option.

Positive

• Product line expansion into dairy protein
• 10 g protein per serving (whey + milk protein concentrate)
• Initial retail distribution at Sprouts, Amazon, and direct online
• $19.99 retail price for a 5.3-oz bag (clear pricing)

Negative

• Dairy formulation may exclude vegan/dairy-free
• Initial retail mentions are limited to a few channels (early distribution)

News Market Reaction

+3.27%

1 alert

+3.27% News Effect

+$1M Valuation Impact

$37M Market Cap

1.1x Rel. Volume

On the day this news was published, LSF gained 3.27%, reflecting a moderate positive market reaction. This price movement added approximately $1M to the company's valuation, bringing the market cap to $37M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Protein per serving: 10 grams Flavors: 3 flavors Bag size: 5.3 oz +5 more

8 metrics

Protein per serving 10 grams Each serving of Protein Coffee

Flavors 3 flavors Sweet & Creamy, Vanilla, Unsweetened

Bag size 5.3 oz Protein Coffee package size

Retail price $19.99 5.3-oz Protein Coffee bag

Essential amino acids 9 Whey offers all nine essential amino acids

Price change 6.33% 24h move prior to/around this news

52-week high $8.26 52-week trading range

52-week low $1.98 52-week trading range

Market Reality Check

Price: $3.29 Vol: Volume 225,956 vs 20-day ...

normal vol

$3.29 Last Close

Volume Volume 225,956 vs 20-day average 180,080 (relative volume 1.25x) suggests elevated interest ahead of this product news. normal

Technical Shares at $3.36 are trading below the 200-day moving average of $5.18, and remain 59.32% under the 52-week high of $8.26 despite being 69.7% above the 52-week low of $1.98.

Peers on Argus

LSF was up 6.33% while sector peers showed mixed action: BRLS at +5.37%, ATPC at...

1 Up 2 Down

LSF was up 6.33% while sector peers showed mixed action: BRLS at +5.37%, ATPC at +1.23%, FARM at -1.3%, and PAVS at -6.32%. Momentum data show DDC up 8.57%, with BRLS and ATPC in the scanner trending down, indicating broader but uneven sector dynamics.

Historical Context

5 past events · Latest: Jan 05 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 05	Conference participation	Positive	+6.3%	ICR Conference participation and planned discussion of growth initiatives.
Dec 22	Acquisition & funding	Positive	+15.0%	Navitas acquisition agreement plus $50M Series A preferred investment.
Dec 18	Product launch	Positive	+0.0%	New Hydrate drink mix flavors and variety pack introduction.
Dec 16	Product update	Positive	+2.5%	Organic-certified liquid creamer update and new Caramel flavor launch.
Nov 10	Earnings update	Neutral	+0.7%	Q3 2025 results with sales growth, net loss and outlook commentary.

Pattern Detected

Recent news—product launches, strategic transactions and conferences—has generally coincided with modestly positive next-day moves.

Recent Company History

Over the last few months, Laird Superfood reported Q3 2025 results with $12.9M in net sales and 36.5% gross margin, alongside a small net loss. Subsequent news focused on product innovation, including organic liquid creamers and new Hydrate drink mix flavors, which saw generally positive but moderate price reactions. The December agreement to acquire Navitas LLC with a $50M preferred equity investment drew a stronger 15% move, while a January 2026 conference appearance also coincided with a gain. Today’s dairy-based Protein Coffee launch fits this ongoing product expansion story.

Market Pulse Summary

This announcement expands Laird Superfood’s portfolio into dairy-based Protein Coffee, adding 10 gra...

Analysis

This announcement expands Laird Superfood’s portfolio into dairy-based Protein Coffee, adding 10 grams of complete whey and milk protein per serving and featuring lion’s mane functional mushrooms. It follows a series of product launches and the planned Navitas acquisition backed by a $50M preferred investment. Investors may watch how this dairy line performs across channels, its impact on margin mix, and upcoming financial updates to gauge strategic progress.

Key Terms

whey protein, amino acids, leucine, isoleucine, +4 more

8 terms

whey protein medical

"made with whey protein from dairy."

Whey protein is the concentrated protein extracted from the liquid left over when milk is turned into cheese, sold as a powdered ingredient for shakes, bars and fortified foods. Investors care because it is a high-margin, fast-growing ingredient in sports nutrition and health products; demand, raw milk prices, production capacity and food-safety rules can all affect a maker’s sales and profit outlook — think of it as a durable ingredient that drives recurring consumer purchases.

amino acids medical

"Offering all nine essential amino acids, whey is an excellent..."

Amino acids are small molecules that act as the basic building blocks of proteins, similar to how individual bricks form a house. They matter to investors because they underpin many products and technologies in healthcare, nutrition and biotech — influencing drug design, diagnostic tests, supplements and manufacturing costs — so changes in supply, patents, or clinical results involving amino acids can affect a company’s revenues and risk profile.

leucine medical

"Whey protein is especially rich in leucine, isoleucine, and valine..."

Leucine is an essential amino acid — one of the basic building blocks proteins need to form — that the body cannot make and must get from food or supplements. For investors, leucine matters because it is a key ingredient in pharmaceuticals, medical nutrition, sports supplements, and animal feed; changes in clinical evidence, regulatory approvals, supply availability, or pricing can affect companies that make, use, or sell products containing it, similar to how a shortage of a key part affects a factory's output.

isoleucine medical

"Whey protein is especially rich in leucine, isoleucine, and valine..."

An essential amino acid that the body cannot make and must get from food or supplements, isoleucine acts as one of the basic building blocks for proteins and supports muscle repair, energy regulation and immune function. Investors track isoleucine because its use in nutritional products, medical formulas and biotech manufacturing links it to demand trends, supply-chain costs and regulatory approvals—factors that can affect revenue and margins for companies in healthcare, nutrition and agriculture.

valine medical

"Whey protein is especially rich in leucine, isoleucine, and valine..."

Valine is one of the essential amino acids—small molecules that act like building blocks for proteins and must be obtained through diet or supplementation because the body cannot make them. Investors watch valine because it is a raw material in dietary supplements, clinical nutrition, cell culture and some drug manufacturing; shortages, price changes, or regulatory actions affecting its supply or use can directly affect companies in food, biotech and pharmaceutical supply chains.

lion's mane medical

"Laird Superfood Protein Coffee with Lion's Mane Mushroom, made..."

Lion's mane is a mushroom used in supplements and experimental medical products for its purported brain and nerve-supporting effects; it is often marketed like a natural tonic aimed at memory, focus, or nerve repair. Investors care because claims drive consumer demand, regulatory review, and clinical research needs, so products tied to lion's mane can affect sales, legal risk, and the value of companies developing or selling related supplements and therapies.

functional mushrooms medical

"Lion's mane functional mushrooms provide added support for cognition..."

Functional mushrooms are edible fungi sold for claimed health benefits beyond basic nutrition, commonly used in supplements, drinks, and powders for effects like immune support, mental focus, or stress relief. They matter to investors because consumer demand, product pricing, supply constraints, and regulatory and scientific validation shape sales and profits—think of them like plant-based supplements or herbal teas whose popularity and proof of effect drive market value and risk.

satiety medical

"supporting longer-lasting satiety and sustained energy."

Satiety is the feeling of fullness and reduced desire to eat after consuming food, driven by physical and hormonal signals that tell the brain the body has had enough. It matters to investors because products, foods or drugs that increase satiety can alter consumer eating habits and demand—like a thermostat that lowers appetite—impacting sales, market size and the commercial potential of weight-management or food products.

AI-generated analysis. Not financial advice.

Brand's Ingredient-First Approach Brings Clean, High-Quality Dairy Protein to Coffee without Additives or Compromise

BOULDER, Colo., Jan. 22, 2026 /PRNewswire/ -- Laird Superfood^®, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Laird Superfood Protein Coffee with Lion's Mane Mushroom, made with whey protein from dairy. The move into dairy marks a new step for the brand and meets consumer demand for clean, dairy-based protein, one of the original superfoods.

Offering all nine essential amino acids, whey is an excellent and complete source of protein for repairing and building lean muscle. The brand's new Protein Coffee intentionally combines fast-absorbing whey protein for muscle recovery with milk protein for slower digestion, supporting longer-lasting satiety and sustained energy.

"Laird Superfood has always been an ingredient-first company, and the introduction of Protein Coffee with dairy creates an opportunity for the brand to serve a broader audience with the same uncompromising standards," says Gabby Reece, Co-Founder of Laird Superfood. "Laird and I are omnivores and believe in getting protein from a variety of sources, so we're excited to share a dairy option with our Laird Superfood community."

"Entering into the dairy market is the natural evolution for our brand," says Jason Vieth, CEO of Laird Superfood. "We're bringing Laird Superfood's strict nutritional guardrails to the dairy category, which is often filled with additives and processed ingredients, so we can deliver clean, high-quality whey protein to our customers."

Each serving of Laird Superfood Protein Coffee with Lion's Mane Mushroom contains 10 grams of high-quality protein (a blend of whey and milk protein concentrate), without soy, gums, seed oils, or sunflower lecithin. Nothing artificial, ever. Whey protein is especially rich in leucine, isoleucine, and valine amino acids. Lion's mane functional mushrooms provide added support for cognition and focus.

Protein Coffee is a powder that can either be mixed with cold water and served over ice, or made with hot water. It comes in three flavors, Sweet & Creamy, Vanilla, and Unsweetened. Already available at Sprouts Farmers Market, Protein Coffee is also sold at LairdSuperfood.com and Amazon, with additional retailers to come. A 5.3-oz. bag retails for $19.99. Laird Superfood will continue offering its full lineup of plant-based products, including Protein Instant Latte, Protein Creamer, and its coconut milk-based instant lattes and creamers, ensuring consumers can choose the protein source that best fits their lifestyle and dietary preferences.

For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.

About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-Founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his Co-Founder, wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
https://lairdsuperfood.com/

PRESS CONTACT
Brooke Cashin
brooke@stanton-company.com
702-306-7808

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SOURCE Laird Superfood

FAQ

What is Laird Superfood's new Protein Coffee (LSF) launched Jan 22, 2026?

Laird Superfood launched a dairy-based Protein Coffee with lion's mane containing 10 g protein per serving from whey and milk protein concentrate.

How much protein is in LSF Protein Coffee and what type is it?

Each serving contains 10 grams of protein from a blend of fast-absorbing whey and milk protein concentrate, providing all nine essential amino acids.

Where can investors find Laird Superfood Protein Coffee (LSF) for sale?

The product is available at Sprouts Farmers Market, on LairdSuperfood.com, and on Amazon, with additional retailers to come.

What flavors and formats does LSF Protein Coffee come in?

Protein Coffee is a powder sold in Sweet & Creamy, Vanilla, and Unsweetened flavors and can be mixed with cold or hot water.

How much does Laird Superfood Protein Coffee (LSF) cost?

A 5.3-oz. bag is priced at $19.99 at launch.