Laird Superfood® Updates Popular Liquid Creamer Line with USDA Certified Organic Ingredients, Introduces Caramel
Rhea-AI Summary
Laird Superfood (NYSE: LSF) updated its refrigerated Liquid Creamer line on Dec 16, 2025 to use USDA Certified Organic ingredients including organic coconut milk and organic vanilla extract and added a new Caramel flavor.
The Lion's Mane creamer retains adaptogens and MCTs, excludes "natural" flavors, seed oils, and artificial sweeteners, and is sold in a new 22-ounce bottle made from post-consumer recycled plastic. The creamer is available nationwide in grocery refrigerated sections with an SRP of $6.49.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus 1 Up 2 Down
Several packaged/food peers showed volatility, with ATPC down 26.61% and PAVS down 36.09%, while BHST gained 9.62%. Peer moves skew negative but lack a single clear direction with the target stock’s modest -2.42% move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 10 | Q3 2025 earnings | Positive | +0.7% | Reported Q3 net sales growth, 36.5% gross margin, positive adjusted EBITDA outlook. |
| Oct 27 | Earnings preview | Neutral | +2.7% | Announced timing and webcast details for upcoming Q3 2025 financial results. |
| Oct 10 | Product launch | Positive | -1.2% | Introduced Maple Instant Latte with functional mushrooms and mineral complex Aquamin. |
| Aug 13 | Retail expansion | Positive | +9.9% | Expanded Costco distribution for Sweet and Creamy Superfood Creamer and Perform Coffee. |
| Aug 06 | Q2 2025 earnings | Positive | -15.4% | Strong Q2 net sales and wholesale growth with higher gross margin but ongoing net loss. |
Earnings and distribution wins often saw mixed reactions: some strong positive moves on retail expansion, but sharp selloffs or mild gains around earnings and product launches.
Over the last few months, Laird Superfood has combined financial progress with product and distribution expansion. Q2 and Q3 2025 results showed net sales around $12–13M with year-over-year growth, wholesale strength, and improving adjusted EBITDA, though the company remained loss-making. A Costco rollout for Sweet and Creamy Superfood Creamer on Aug 13 triggered a 9.91% gain, while strong Q2 earnings on Aug 6 coincided with a -15.41% drop. Recent functional mushroom product launches frame today’s organic liquid creamer update as part of a steady innovation cadence.
Market Pulse Summary
This announcement extends Laird Superfood’s focus on functional, clean-label products by updating its liquid creamer line to USDA Certified Organic ingredients and adding a new caramel flavor in a 22-ounce format. The shift to post-consumer recycled packaging reinforces sustainability messaging alongside adaptogens and functional mushrooms featured in prior launches. In context of recent earnings showing sales growth but continued net losses, key factors to watch include retail uptake of the new creamer, mix shifts within creamers, and any margin impact discussed in future reports.
AI-generated analysis. Not financial advice.
The Ultra-Clean Coffee Creamer Now Comes in Packaging Made from Post-Consumer Recycled Materials
"We believe this is now the cleanest creamer available on the market. It's now an organic formula with adaptogens and MCTs, and we don't add anything artificial – ever," said Jason Vieth, CEO of Laird Superfood. "We're proud of our new liquid creamer, the result of uncompromising nutritional guardrails and a commitment to innovation that really delivers to our customers. They love having adaptogenic benefits in their daily coffee," he said. "Laird Superfood is also easy to find in various aisles of the grocery store, with the liquid creamers in the refrigerated section, helpful for consumers and retailers alike."
Laird Superfood Creamer with Lion's Mane brings a rich creaminess to beverages and the benefits of lion's mane functional mushrooms to the brain. This is the brand's first offering of caramel, which complements the existing flavor lineup of Sweet & Creamy, Vanilla, and Unsweetened to please a broad range of taste palates.
The updated 22-ounce bottle is now made from post-consumer recycled plastic, so it has a smaller environmental footprint compared to virgin plastic.
Laird Superfood Creamer with Lion's Mane is now available in grocery retailers nationwide for an SRP of
For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.
About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his Co-founder, wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
https://lairdsuperfood.com/
PRESS CONTACT
Brooke Cashin
brooke@stanton-company.com
702-306-7808
View original content to download multimedia:https://www.prnewswire.com/news-releases/laird-superfood-updates-popular-liquid-creamer-line-with-usda-certified-organic-ingredients-introduces-caramel-302643910.html
SOURCE Laird Superfood