Laird Superfood® Expands Hydrate Drink Mix Offerings with New Wild Berry and Tropical Punch Flavors, and Introduces a Variety Pack

Rhea-AI Summary

Laird Superfood (NYSE: LSF) expanded its Hydrate drink mix line on Dec 18, 2025 with two new flavors — Wild Berry (maqui, calafate, murta berries) and Tropical Punch (fruit blend with real orange oil) — plus a Variety Pack and single-serve sticks for Original.

All Hydrate powders use only real-food ingredients, contain Aquamin (seaweed-derived calcium, magnesium and trace minerals), include natural electrolytes, and fruit flavors are sweetened with monk fruit for zero added sugar. Products sell on LairdSuperfood.com and Amazon.

Key Figures

Hydrate flavors 5 flavors Total flavors in Hydrate lineup including new additions

Trace minerals More than 70 Trace minerals provided by Aquamin in Hydrate powders

Original ingredients 2 ingredients Hydrate Original made from coconut water and Aquamin

Current price $2.02 Pre-news share price on publication date

52-week high $8.96 High over the past 52 weeks

52-week low $1.99 Low over the past 52 weeks

Market cap $21,586,787 Equity value prior to this news

Bag size 8-ounce bag Existing Hydrate Original packaging option

Market Reality Check

$2.20 Last Close

Volume Volume 211,295 is 1.78x the 20-day average, indicating elevated pre-news activity. high

Technical Shares at $2.02 are trading below the 200-day MA of $5.52 and far under the $8.96 52-week high.

Peers on Argus 1 Up 1 Down

Key packaged foods peers are generally down, with BRLS at -11.06%, PAVS at -12.81%, and ABVE at -10.8%. With sector momentum flagged as not a broad move and mixed peer scanner signals, today’s product expansion for LSF appears more company-specific than part of a coordinated sector trend.

Market Pulse Summary

This announcement details an expansion of Laird Superfood’s Hydrate lineup to five flavors, introduction of a Variety Pack, and new single-serve sticks for Original, all featuring Aquamin and more than 70 trace minerals. With shares near the $1.99 52-week low and below the $5.52 200-day MA, investors may watch how these clean-label hydration products affect brand reach, repeat customer behavior, and revenue contribution over time.

Key Terms

aquamin medical

"have the added benefit of Aquamin™, a red marine algae that provides bioavailable..."

Aquamin is a branded, naturally sourced multi‑mineral ingredient derived from calcified red seaweed that supplies concentrated calcium, magnesium and various trace minerals. It matters to investors because it is used as the active ingredient in dietary supplements, functional foods and clinical studies for bone and joint health; like a trusted recipe component, its safety profile, regulatory acceptance, supply and licensing can shape product claims, sales and partnership value.

electrolytes medical

"Each product in the Laird Superfood Hydrate lineup contains electrolytes such as sodium..."

Electrolytes are minerals in the body, such as sodium, potassium, and magnesium, that carry electric charges and help regulate important functions like hydration, nerve signals, and muscle contractions. They are essential for maintaining balance within the body’s fluids and ensuring proper operation of the nervous and cardiovascular systems. For investors, understanding electrolyte levels can be important because disruptions may signal health issues that could impact productivity, healthcare costs, or related industries.

sodium medical

"contains electrolytes such as sodium and potassium that naturally replenish the body."

Sodium is a common chemical element and an essential mineral that helps regulate fluids and nerve and muscle function in the body; in products it often appears as sodium chloride (table salt) or other sodium-containing compounds. Investors care because sodium levels and formulations affect product safety, labeling, regulatory approvals, manufacturing costs and consumer demand—like a recipe ingredient that can change taste, legal requirements and production processes all at once.

potassium medical

"contains electrolytes such as sodium and potassium that naturally replenish the body."

A naturally occurring chemical element and essential electrolyte that cells use much like a spark plug to regulate heartbeat, muscle function and fluid balance; in medicine it is measured and managed to treat dehydration or heart conditions. It also appears in industrial forms such as potassium salts used as a key ingredient in fertilizers and certain chemicals, so changes in supply, demand or regulation can affect crop yields, commodity prices and related companies — making it relevant to investors.

trace minerals medical

"more than 70 trace minerals, including naturally occurring potassium and sodium."

Trace minerals are naturally occurring chemical elements—such as iron, zinc, copper, selenium and manganese—required by plants, animals and humans in very small amounts to support basic functions like growth, immunity and metabolism. They matter to investors because availability, purity and cost affect businesses that make supplements, fortified foods, animal feed and medical products; shortages, contamination or regulatory changes can disrupt supply chains and revenues, like a missing spice that ruins a recipe.

AI-generated analysis. Not financial advice.

All Flavors Contain Zero Added Sugar and Only Real-Food Ingredients

BOULDER, Colo., Dec. 18, 2025 /PRNewswire/ -- Laird Superfood^®, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has expanded its Hydrate line with two new flavors. Wild Berry contains a blend of antioxidant-rich maqui, calafate and murta berries from Patagonia; Tropical Punch offers a blend of fruits and real orange oil. Laird Superfood has also introduced a Variety Pack containing all five Hydrate flavors and expanded its line-up of single-serve packets by offering the Original flavor in these convenient sticks.

All Laird Superfood Hydrate powders contain only real-food ingredients, and have the added benefit of Aquamin™, a red marine algae that provides bioavailable seaweed-derived calcium and magnesium, and more than 70 trace minerals, including naturally occurring potassium and sodium. The fruit-flavored options are lightly sweetened with monk fruit for zero added sugar; Original is made from only two ingredients (coconut water and Aquamin).

Each product in the Laird Superfood Hydrate lineup contains electrolytes such as sodium and potassium that naturally replenish the body.

"It's surprising that many athletes still rely on processed sports drinks, and those who use hydration powders often find they're also filled with artificial ingredients and excessive sugars," said Jason Vieth, CEO of Laird Superfood. "At Laird Superfood, we're committed to making healthy hydration easy with our natural, clean products that empower people to make nutritious choices without compromising taste or performance."

The full Laird Superfood Hydrate lineup includes Lemon, Mango-Pineapple, Original, Tropical Punch, and Wild Berry, as well as a Variety Pack of all the flavors. Hydrate Original is now also available in single-serve sticks, as well as the existing 8-ounce bag.

All are available for purchase on LairdSuperfood.com and Amazon.

For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.

About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-Founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his Co-Founder, wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

PRESS CONTACT
Brooke Cashin
brooke@stanton-company.com
702-306-7808

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SOURCE Laird Superfood

FAQ

What new Hydrate flavors did Laird Superfood (LSF) announce on December 18, 2025?

Laird Superfood added Wild Berry and Tropical Punch to its Hydrate lineup on December 18, 2025.

Does Laird Superfood Hydrate (LSF) contain added sugar?

No; fruit-flavored Hydrate options are lightly sweetened with monk fruit and have zero added sugar.

What is Aquamin in LSF Hydrate powders and why does it matter?

Aquamin is a red marine algae ingredient that provides bioavailable calcium, magnesium and 70+ trace minerals used in LSF Hydrate.

Is Laird Superfood Hydrate Original available in single-serve sticks (LSF)?

Yes; Hydrate Original is now offered in single-serve sticks as well as the existing 8-ounce bag.

Where can investors and customers buy the new LSF Hydrate flavors and Variety Pack?

The new flavors and Variety Pack are available on LairdSuperfood.com and Amazon.