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0001650696
0001650696
2026-08-31
2026-08-31
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): August 31, 2026
LAIRD SUPERFOOD, INC.
(Exact name of registrant as specified in its charter)
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Nevada
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1-39537
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81-1589788
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(State or other jurisdiction of incorporation)
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(Commission File Number)
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(IRS Employer Identification No.)
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5303 Spine Road, Suite 204, Boulder, Colorado
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80301
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(Address of principal executive offices)
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(Zip Code)
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Registrant’s telephone number, including area code: (541) 588-3600
Not applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
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☐
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Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
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☐
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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☐
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
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☐
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Securities registered pursuant to Section 12(b) of the Act:
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Title of each class
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Trading Symbol(s)
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Name of each exchange on which registered
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Common Stock, par value $0.001
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LSF
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NYSE American
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
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Item 5.02
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Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
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On August 31, 2026, Laird Superfood, Inc. (the “Company”) appointed Mark Johnson as the Company’s Chief Financial Officer, effective October 1, 2026. Upon the effectiveness of his appointment, Mr. Johnson will serve as the Company’s principal financial officer and principal accounting officer.
Mark Johnson, age 58, brings more than 25 years of finance experience in both public consumer-packaged-goods and private-equity-backed companies, including beverage, food, and premium pet food. He joins from Tropicana Brands Group, where he served as Vice President of Finance for North America from February 2025 to June 2026. Prior to joining Tropicana in 2025, Mr. Johnson spent five years at Champion Pet Foods, where he served as Vice-President for Commercial & Supply Chain Finance. Mr. Johnson previously held numerous senior leadership roles at Danone. He previously spent 10 years at Pepsi Bottling Company where he held leadership roles in corporate planning and finance.
In connection with his appointment, the Company and Mr. Johnson entered into an offer letter on August 31, 2026 (the “Offer Letter”), which provides for an initial annual base salary of $375,000 and eligibility for an annual cash bonus targeted at 50% of base salary, with Mr. Johnson’s bonus for 2026 to be pro-rated based on his October 1, 2026 start date. As a member of the Company’s executive team, Mr. Johnson will also be eligible to participate in the Company’s equity incentive plans and in the other benefit plans and programs generally available to the Company’s executive officers. If Mr. Johnson’s employment is terminated by the Company other than for cause, or if he resigns for good reason, he will be eligible for a severance payment equal to six months of his then-current base salary and up to six months of COBRA continuation coverage. The Offer Letter contemplates that the Company and Mr. Johnson will enter into a more comprehensive employment agreement memorializing these and other terms.
The Company will enter into its standard form of indemnification agreement for directors and certain officers with Mr. Johnson, a copy of which was previously filed as Exhibit 10.6 of the Company’s Registration Statement on Form S-1 (filed with the Securities and Exchange Commission on September 20, 2020), and the terms of which are incorporated herein by reference.
There are no arrangements or understandings between Mr. Johnson and any other person pursuant to which Mr. Johnson was appointed as Chief Financial Officer. There are no family relationships between Mr. Johnson and any director or executive officer of the Company. In addition, there are no transactions to which the Company is or was a participant and in which Mr. Johnson has a material interest subject to disclosure under Item 404(a) of Regulation S-K.
On September 4, 2026, the Company issued a press release announcing the appointment of Mr. Johnson. The press release is attached as Exhibit 99.1 hereto and is incorporated herein by reference.
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Item 9.01
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Financial Statements and Exhibits.
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(d) Exhibits.
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Exhibit No.
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Description
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99.1
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Press release dated September 4, 2026.
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104
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Cover Page Interactive Data File (embedded within the Inline XBRL document).
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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LAIRD SUPERFOOD, INC.
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Date: September 4, 2026
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By:
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/s/ Jason Vieth
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Name:
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Jason Vieth
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Title:
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Chief Executive Officer
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Exhibit 99.1
Laird Superfood Appoints Mark Johnson as Chief Financial Officer
Seasoned CPG finance executive brings more than 25 years of experience across beverage, food, and premium pet food.
BOULDER, Colo. — September 4, 2026 — Laird Superfood, Inc. (NYSE American: LSF) today announced the appointment of Mark Johnson as Chief Financial Officer, effective October 1, 2026. Mr. Johnson will report to Chief Executive Officer Jason Vieth and will serve as the Company’s principal financial officer and principal accounting officer.
Mr. Johnson brings more than 25 years of finance leadership across public consumer packaged goods and private equity-backed companies. He joins Laird Superfood from Tropicana Brands Group, where he served as Vice President of Finance – North America. Previously, he was Vice President – Commercial & Supply Chain Finance at Champion Petfoods, and held multiple finance leadership roles at Danone / WhiteWave Foods and The Pepsi Bottling Group. Mr. Johnson holds an M.B.A. with a concentration in finance from the Carlson School of Management at the University of Minnesota and a Bachelor of Arts in Economics from the University of Wisconsin Madison.
“Mark brings the kind of operating finance experience this next chapter calls for - scaling brands in food and beverage inside businesses held to a high bar on discipline and returns,” said Jason Vieth, Chief Executive Officer of Laird Superfood. “As we integrate our recent acquisitions and build toward sustainable, profitable growth, his experience will be a real asset to our team.”
“Laird Superfood has built genuine brand equity in better-for-you food and beverage, and the platform the team has assembled has meaningful room to grow,” said Mr. Johnson. “I’m excited to join at this point in the Company’s development and to help translate that momentum into durable financial performance.”
About Laird Superfood
Laird Superfood, Inc. creates award-winning, plant-based superfood products that are clean, delicious, and functional. Our products are designed to enhance a consumer's daily ritual and keep them fueled naturally throughout the day. Laird Superfood was co-founded in 2015 by the world's most prolific big-wave surfer, Laird Hamilton. Laird Superfood's offerings are environmentally conscientious, responsibly tested and made with real ingredients. Shop all products online at www.lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.
Forward-Looking Statements
This press release and the conference call referencing this press release contain “forward-looking” statements, as that term is defined under the federal securities laws, including but not limited to our 2026 financial outlook and statements regarding Laird Superfood’s anticipated expansion across its platforms, channels, products, and geographies, cash runway, future financial performance, and growth. Such forward-looking statements may be identified by words such as “anticipates,” “believes,” “continues,” “could,” “estimates,” “expects,” “intends,” “may,” “outlook,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “should,” “will,” “would,” or the antonyms of these terms or other comparable terminology. These forward-looking statements are based on Laird Superfood’s current assumptions, expectations and beliefs and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Laird Superfood’s actual results, performance or achievements to differ materially from those expressed or implied in any forward-looking statement. We expressly disclaim any obligation to update or alter any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Investor Contact
Trevor Rousseau
investors@lairdsuperfood.com
