Laird Superfood (LSF) adds ex-Krispy Kreme growth chief to board
Rhea-AI Filing Summary
Laird Superfood, Inc. (LSF) reports that its Board of Directors appointed Matthew Spanjers as a director effective August 13, 2026. He will serve until the next annual meeting of stockholders and also joins the Board’s compensation committee.
Spanjers, age 50, leads Matthew Spanjers Advisory, LLC, advising food and beverage companies, and has been a Senior Advisor at McKinsey & Company since July 2026. He previously held senior growth and strategy roles at Krispy Kreme, including Chief Growth Officer and President, International, and earlier leadership roles at Caribou Coffee and Einstein Bros. Bagels. He is deemed a designee of an Investor affiliate of Nexus Capital Management LP under a December 21, 2025 Investment Agreement. As a non-employee director, he will receive standard cash compensation and an option grant consistent with other non-employee directors, and will enter into the company’s standard indemnification agreement for directors.
Positive
- None.
Negative
- None.
8-K Event Classification
2 items: 5.02, 9.01
2 items
Item 5.02
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers
Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 9.01
Financial Statements and Exhibits
Exhibits
Financial statements, pro forma financial information, or exhibit attachments filed with this report.
Key Figures
Director age: 50
Investment Agreement date: December 21, 2025
Start of Chief Growth Officer role: August 2019
+3 more
6 metrics
Director age
50
Age of newly appointed director Matthew Spanjers
Investment Agreement date
December 21, 2025
Date of Investment Agreement under which the Investor may designate Spanjers
Start of Chief Growth Officer role
August 2019
When Spanjers began serving as Chief Growth Officer of Krispy Kreme, Inc.
End of Chief Growth Officer role
March 2025
When Spanjers’ Chief Growth Officer and President, International roles at Krispy Kreme ended
Start of McKinsey Senior Advisor role
July 2026
When Spanjers began serving as a Senior Advisor at McKinsey & Company
Formation of advisory firm
March 2025
Date Spanjers established Matthew Spanjers Advisory, LLC
Key Terms
Investment Agreement, indemnification agreement, non-employee director compensation program, Regulation S-K, +1 more
5 terms
Investment Agreement financial
"for purposes of that certain Investment Agreement, dated December 21, 2025"
A written contract between an investor and a company that lays out the exact terms of an investment — how much money is provided, what the investor receives in return, and the rights and obligations of each side. It matters to investors because it sets the rules for ownership, control, payout and exit, and protections against future changes; think of it like a lease or recipe that tells everyone what to expect and how disputes or changes will be handled.
indemnification agreement regulatory
"will enter into its standard form of indemnification agreement for directors"
An indemnification agreement is a contract in which one party promises to cover losses, costs, or legal claims that another party might face, acting like a tailored safety net or private insurance policy. For investors, it matters because such agreements shift potential financial risk away from a company or its officers and onto the indemnifier, which can affect a company’s future liabilities, cash flow and how risky the investment appears during deal-making or litigation.
non-employee director compensation program financial
"will receive cash compensation under the Company’s non-employee director compensation program"
Regulation S-K regulatory
"requiring disclosure under Item 404(a) of Regulation S-K promulgated"
A set of U.S. Securities and Exchange Commission rules that tell public companies which narrative and qualitative details must be disclosed in filings, such as risk factors, management discussion, executive pay, legal proceedings and business description. Think of it as a standardized checklist or blueprint that ensures investors get the same types of background information from every company so they can compare risks, management quality and strategy before making investment decisions.
Inline XBRL technical
"Cover Page Interactive Data File (embedded within the Inline XBRL document)"
Inline XBRL is a file format for financial filings that embeds machine-readable data tags directly inside the human-readable report, so the same document can be read by people and parsed by software. For investors it makes extracting, comparing and verifying financial numbers faster and more reliable—like a grocery list where each item also has a barcode—reducing manual errors and speeding up analysis.
FAQ
What board change did Laird Superfood (LSF) announce on August 13, 2026?
Laird Superfood appointed Matthew Spanjers as a director effective August 13, 2026. He will serve until the next annual meeting and has also been named to the Board’s compensation committee as a non-employee director.
What is Matthew Spanjers’ professional background relevant to his role at LSF?
Matthew Spanjers is a Senior Advisor at McKinsey & Company and leads Matthew Spanjers Advisory, LLC. He previously served as Chief Growth Officer and President, International at Krispy Kreme and held senior roles at Caribou Coffee and Einstein Bros. Bagels.
How is the new LSF director connected to the company’s Investor group?
Matthew Spanjers is deemed a designee of the Investor under a December 21, 2025 Investment Agreement among Laird Superfood and Gateway Superfood investment entities affiliated with Nexus Capital Management LP, giving the Investor representation on the Board.
What compensation will Matthew Spanjers receive as a director of LSF?
As a non-employee director, Spanjers will receive cash compensation under Laird Superfood’s non-employee director compensation program and an option grant on substantially the same four-year vesting terms as the 2026 annual grants to other non-employee directors.
Will Laird Superfood provide indemnification for its new director?
Yes. The company will enter into its standard indemnification agreement for directors and certain officers with Matthew Spanjers, using the same form previously filed as an exhibit to its Form S-1 registration statement.
AI-generated analysis. How Rhea-AI works. Not financial advice.
