Laird Superfood Launches Protein Matcha with 10 Grams of Protein, Functional Mushrooms and Electrolytes

Rhea-AI Summary

Laird Superfood (NYSE American: LSF) launched Protein Matcha, an instant iced matcha latte mix made with milk protein, offering 10 grams of protein per serving.

The drink includes lion's mane mushroom, coconut water powder, sea salt electrolytes, 70–90 mg caffeine, and comes in Original, Strawberry, and Lavender flavors at $18 on LairdSuperfood.com.

News Market Reaction – LSF

+12.30%

7 alerts

+12.30% Session close to close

+8.1% Peak in 2 hr 40 min

$55.90M Market Cap

0.5x Rel. Volume

In the Jun 25 session, LSF gained 12.30%, reflecting a significant positive market reaction. Argus tracked a peak move of +8.1% during that session. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock surged +12.3% in the session following this news. A strong positive reaction aligns with p...

Analysis

The stock surged +12.3% in the session following this news. A strong positive reaction aligns with prior upbeat responses to product launches, as Protein Matcha adds 10 grams of protein and functional ingredients. Low short positioning and recent insider net buying could temper any squeeze-driven volatility.

Key Figures

Protein per serving: 10 grams Caffeine per serving: 70 milligrams Caffeine per serving: 90 milligrams +3 more

6 metrics

Protein per serving 10 grams Protein Matcha serving size

Caffeine per serving 70 milligrams Original and Lavender Protein Matcha

Caffeine per serving 90 milligrams Strawberry Protein Matcha

Product price $18 Protein Matcha at LairdSuperfood.com

Flavors 3 Original, Strawberry, Lavender Protein Matcha lineup

Serving measure 1/3 cup Powder added to cold water or milk per serving

Historical Context

5 past events · Latest: Jun 17 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 17	Retail product expansion	Positive	+2.2%	Target store expansion for functional mushroom coffees alongside existing creamers.
May 14	Q1 2026 earnings	Positive	-7.3%	Stronger sales and return to net income but margin compression and adjusted EBITDA loss.
May 07	Product relaunch	Positive	+5.7%	USDA organic prebiotic greens relaunch with functional ingredients and premium pricing.
Apr 21	Acquisition & financing	Positive	-2.9%	Terrasoul acquisition funded by large preferred equity investment and ownership shift.
Mar 26	FY25 earnings	Negative	-8.9%	Net loss and margin contraction despite double-digit sales growth and acquisitions.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent product launches often see aligned positive moves, while some earnings and acquisition updates have triggered negative divergences.

Key Terms

electrolytes, functional mushrooms, adaptogens

3 terms

electrolytes medical

"coconut water powder and sea salt for natural electrolytes and hydration"

Electrolytes are minerals in the body, such as sodium, potassium, and magnesium, that carry electric charges and help regulate important functions like hydration, nerve signals, and muscle contractions. They are essential for maintaining balance within the body’s fluids and ensuring proper operation of the nervous and cardiovascular systems. For investors, understanding electrolyte levels can be important because disruptions may signal health issues that could impact productivity, healthcare costs, or related industries.

functional mushrooms medical

"pairing complete protein, premium matcha, functional mushrooms, and electrolytes"

Functional mushrooms are edible fungi sold for claimed health benefits beyond basic nutrition, commonly used in supplements, drinks, and powders for effects like immune support, mental focus, or stress relief. They matter to investors because consumer demand, product pricing, supply constraints, and regulatory and scientific validation shape sales and profits—think of them like plant-based supplements or herbal teas whose popularity and proof of effect drive market value and risk.

adaptogens medical

"Laird Superfood Matcha Instant Latte with Adaptogens, the company's vegan matcha"

Adaptogens are herbs or natural supplements marketed to help the body better cope with physical, mental or environmental stress, like a thermostat that helps keep a room’s temperature steady. For investors, they matter because consumer demand, product positioning and regulatory limits on health claims drive sales prospects and legal risk — strong market interest can boost revenue but vague scientific backing and evolving rules can create volatility.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Protein Matcha Expands the Brand's Dairy-Based Protein Offerings with an Instant Iced Drink Mix in Three Flavors That Also Includes Lion's Mane Mushroom for Focus and Coconut Water Powder and Sea Salt Electrolytes

BOULDER, Colo., June 25, 2026 /PRNewswire/ -- Laird Superfood®, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, today announced the launch of Protein Matcha, a new line of instant iced matcha latte mixes made with milk protein.

Available in Original, Strawberry, or Lavender, Laird Superfood Protein Matcha contains 10 grams of protein per serving and expands the company's growing dairy-based protein platform following the successful introduction of Protein Coffee earlier this year.

The premium matcha green tea contains 70 milligrams of caffeine per serving for Original and Lavender, and 90 milligrams per serving for Strawberry. It also contains lion's mane mushroom, traditionally used for cognitive support, coconut water powder and sea salt for natural electrolytes and hydration.

"Protein Coffee showed us there is strong demand for beverages that combine meaningful nutrition with clean ingredients and great taste," said Andy Judd, Chief Marketing Officer of Laird Superfood. "People increasingly want more from their daily caffeine ritual, whether that's protein, focus, hydration, or sustained energy. Protein Matcha brings all of those benefits together in one product, pairing complete protein, premium matcha, functional mushrooms, and electrolytes. It's also the first product in our portfolio to combine caffeine and electrolytes, making it an ideal option for summer and active lifestyles."

Protein Matcha is available at LairdSuperfood.com for $18 and will be available on Amazon at a later date.

Protein Matcha is designed to be enjoyed cold. Simply add 1/3 cup of powder to cold water or milk, froth or shake, add ice, and enjoy.

Laird Superfood Matcha Instant Latte with Adaptogens, the company's vegan matcha offering including coconut milk powder, will continue to be available. This drink is made using hot water.

For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.

About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
https://lairdsuperfood.com/

PRESS CONTACT
Alafair Hall
alafair@stanton-company.com
415-730-9044

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SOURCE Laird Superfood

FAQ

What is Laird Superfood (LSF) Protein Matcha launched in June 2026?

Protein Matcha is an instant iced matcha latte mix with 10 grams of milk-based protein per serving. According to Laird Superfood, it combines protein, premium matcha, lion's mane mushroom, and electrolytes for a convenient, ready-to-mix beverage.

What flavors and caffeine levels does Laird Superfood (LSF) Protein Matcha offer?

Laird Superfood Protein Matcha comes in Original, Strawberry, and Lavender flavors with varying caffeine levels. According to Laird Superfood, Original and Lavender have 70 mg of caffeine per serving, while Strawberry contains 90 mg per serving.

How much protein and what functional ingredients are in Laird Superfood (LSF) Protein Matcha?

Each serving of Laird Superfood Protein Matcha contains 10 grams of milk protein. According to Laird Superfood, it also includes lion's mane mushroom, coconut water powder, and sea salt, providing functional mushrooms and natural electrolytes in one drink mix.

Where can investors and consumers buy Laird Superfood (LSF) Protein Matcha and what is the price?

Protein Matcha is available for purchase on LairdSuperfood.com at a price of $18. According to Laird Superfood, the product will also be available on Amazon at a later date, expanding its online distribution.

How do you prepare Laird Superfood (LSF) Protein Matcha for an iced drink?

Protein Matcha is designed to be enjoyed cold as an instant iced latte. According to Laird Superfood, users add 1/3 cup of powder to cold water or milk, froth or shake, then add ice before drinking.

How does Laird Superfood (LSF) Protein Matcha fit with its existing matcha products?

Protein Matcha expands Laird Superfood's dairy-based protein platform alongside its existing matcha offerings. According to Laird Superfood, the vegan Matcha Instant Latte with Adaptogens, made with coconut milk powder and hot water preparation, will continue to be available.