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Laird Superfood® Expands at Walmart with Coffee and Creamer

Laird Superfood (NYSE American: LSF) has expanded its retail footprint at Walmart, rolling out Perform Coffee, Focus Coffee, K-Cups of both flavors, and its new Protein Creamer with Lion's Mane + CognatiQ® across more than 1,000 Walmart stores nationwide.

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Laird Superfood (NYSE American: LSF) has expanded its retail footprint at Walmart, rolling out Perform Coffee, Focus Coffee, K-Cups of both flavors, and its new Protein Creamer with Lion's Mane + CognatiQ® across more than 1,000 Walmart stores nationwide.

Perform Coffee and Focus Coffee use high-altitude Peruvian beans combined with functional mushroom and botanical extracts traditionally valued for adaptogenic support. The Protein Creamer provides 12 grams of plant-based protein per serving, MCT-rich coconut milk powder, lion's mane, CognatiQ® coffee fruit extract, and Aquamin®, a mineral-rich seaweed-derived complex.

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Positive

  • Walmart distribution surpasses 1,000 locations, expanding Laird Superfood’s U.S. retail presence for coffee and creamer products

Negative

  • None.
Argus Aug 4 session 9 alerts
+2.77% close to close 3.0x rel. volume Open Argus
Details

News Market Reaction – LSF

+20.1% Peak Tracked
-4.2% Trough Tracked
$50.07M Market Cap

In the Aug 4 session, LSF gained 2.77%, reflecting a moderate positive market reaction. Argus tracked a peak move of +20.1% during that session. Argus tracked a trough of -4.2% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. Trading volume was very high at 3.0x the daily average, suggesting strong buying interest.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Recent insider records showed 105,736 shares bought and zero sold. That ownership context offsets th...
Analysis

Recent insider records showed 105,736 shares bought and zero sold. That ownership context offsets the distribution announcement's limited financial disclosure, while the prior earnings reaction of -7.28% keeps profitability and execution important watchpoints.

Key Figures

Walmart doors: more than 1,000 doors Protein per serving: 12 grams Trace minerals: more than 72 trace minerals
Walmart doors
more than 1,000 doors
Nationwide retail rollout
Protein per serving
12 grams
Protein Creamer
Trace minerals
more than 72 trace minerals
Aquamin mineral complex in Protein Creamer

Historical Context

5 past events · Latest: Jul 14
5 events
  1. Jul 14

    CFO resignation

    24h Move
    +1.8%

    CFO resignation effective August 31, 2026, with a permanent replacement search underway

  2. Jun 25

    Protein Matcha launch

    24h Move
    +12.3%

    Protein Matcha launched with 10 grams of protein per serving

  3. Jun 17

    Target retail expansion

    24h Move
    +2.2%

    Functional mushroom coffees expanded to Target stores nationwide

  4. May 07

    Organic product relaunch

    24h Move
    -7.3%

    Prebiotic Daily Greens relaunched with USDA Certified Organic status

  5. May 07

    Organic product relaunch

    24h Move
    -7.3%

    Prebiotic Daily Greens relaunched with USDA Certified Organic status

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

adaptogens, bioavailable calcium
2 terms
adaptogens medical
"The result is a cup that elevates the morning and sharpens focus for the day ahead"
Adaptogens are herbs or natural supplements marketed to help the body better cope with physical, mental or environmental stress, like a thermostat that helps keep a room’s temperature steady. For investors, they matter because consumer demand, product positioning and regulatory limits on health claims drive sales prospects and legal risk — strong market interest can boost revenue but vague scientific backing and evolving rules can create volatility.
bioavailable calcium medical
"a seaweed-derived mineral complex that provides bioavailable calcium"
The portion of calcium in a food, supplement, or medication that can be absorbed and used by the body rather than passed through or excreted. Bioavailable calcium depends on the chemical form, accompanying nutrients or inhibitors, and how the product is made, similar to how gasoline quality and engine design determine how much fuel actually powers a car. Investors care because measures of bioavailability affect product claims, regulatory approval, clinical efficacy, and consumer preference, which influence sales and liability risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Laird Superfood Launches Perform and Focus Coffee + Protein Creamer at Walmart Stores Across the Country

BOULDER, Colo., Aug. 4, 2026 /PRNewswire/ -- Laird Superfood, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has expanded its retail presence across Walmart locations in the United States. Laird Superfood's Perform Coffee, Focus Coffee, and K-Cups of both flavors are now on shelves, alongside the brand's newest product, Protein Creamer with Lion's Mane + CognatiQ®. The rollout spans more than 1,000 doors nationwide.

Laird Superfood Focus and Perform Mushroom Coffee are now on shelves at Walmart locations across the U.S.

"Our mission remains to make functional and delicious everyday products accessible for everyone," said co-founders Laird Hamilton and Gabby Reece. "The standard is ingredients we would have in our own home and give to our family. Now, with Walmart, that continues."

Laird Superfood Perform Coffee

Perform Coffee is coffee unleashed. It begins with beans grown at high altitude in the Peruvian mountains, hand-picked at peak ripeness and perfectly roasted to a medium roast profile. After the beans are expertly ground, Laird Superfood adds a proprietary mix of organic functional mushroom extracts — from chaga, lion's mane, maitake, and cordyceps — traditionally valued for their adaptogenic properties. The result is a cup that supercharges the morning, delivers a delicious source of caffeine and antioxidants, and helps drinkers launch their best selves. The adaptogens are undetectable in taste, but the body feels them. Perform Coffee is also available at Walmart in K-Cups.

Laird Superfood Focus Coffee

Focus Coffee is coffee, curated. It begins with high-altitude grown, hand-picked Peruvian coffee beans, carefully roasted and ground for a full flavor and mellow body. Laird Superfood then blends in functional extracts of lion's mane mushroom and coffee cherry, along with rhodiola, a powerful root traditionally valued for helping the body manage stress. The result is a cup that elevates the morning and sharpens focus for the day ahead, with just the right amount of adaptogens working quietly behind the scenes. Focus Coffee is also available at Walmart in K-Cups.

Laird Superfood Protein Creamer

Protein Creamer is creamer, supercharged. It begins with a base of coconut milk powder, rich in energizing MCTs. Laird Superfood then adds a plant-based protein blend of pea, hemp and pumpkin seeds, delivering 12 grams of protein per serving. Functional benefits are brought by lion's mane mushroom, traditionally valued for focus and clarity; coffee fruit extract by CognatiQ®, studied for its ability to support sustained alertness; and Aquamin®, a seaweed-derived mineral complex that provides bioavailable calcium and more than 72 trace minerals. The result is a smooth, creamy cup that provides lasting mental and physical energy for whatever the day brings your way.

About Laird Superfood®

Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his co-founder, wife, former professional beach volleyball legend, bestselling author, and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset. 

https://lairdsuperfood.com/

PRESS CONTACT 
Charlene Baghdadi
charlene@stanton-company.com
773-799-5542

Laird Superfood

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/laird-superfood-expands-at-walmart-with-coffee-and-creamer-302842824.html

SOURCE Laird Superfood

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Laird Superfood (LSF) announce about Walmart expansion on August 4, 2026?

Laird Superfood announced that Perform Coffee, Focus Coffee, K-Cups, and Protein Creamer are now available in over 1,000 Walmart stores nationwide. According to Laird Superfood, this rollout significantly broadens access to its functional coffee and creamer offerings across the United States.

Which Laird Superfood (LSF) products are now sold at Walmart stores?

Walmart now carries Laird Superfood’s Perform Coffee, Focus Coffee, K-Cups for both blends, and Protein Creamer with Lion's Mane + CognatiQ®. According to Laird Superfood, these products combine Peruvian coffee beans and functional ingredients such as mushrooms, coffee fruit extract, plant protein, and mineral-rich Aquamin®.

How many Walmart locations carry Laird Superfood (LSF) coffee and creamer products?

Laird Superfood reports its products are available in more than 1,000 Walmart stores across the United States. According to Laird Superfood, this nationwide rollout covers Perform Coffee, Focus Coffee, their K-Cup formats, and the new Protein Creamer with Lion's Mane + CognatiQ®.

What is special about Laird Superfood’s Protein Creamer launched at Walmart for LSF investors to know?

Laird Superfood’s Protein Creamer delivers 12 grams of plant-based protein per serving with MCT-rich coconut milk powder. According to Laird Superfood, it also includes lion's mane mushroom, CognatiQ® coffee fruit extract, and Aquamin®, a seaweed-derived mineral complex with bioavailable calcium and over 72 trace minerals.

How do Laird Superfood’s Perform and Focus Coffee differ in their functional ingredients at Walmart?

Perform Coffee combines Peruvian beans with organic extracts of chaga, lion's mane, maitake, and cordyceps mushrooms. According to Laird Superfood, Focus Coffee uses lion's mane, coffee cherry, and rhodiola, ingredients traditionally valued for supporting stress management and focus, also offered in K-Cup form at Walmart.

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