Laird Superfood® Expands at Walmart with Coffee and Creamer
Rhea-AI Summary
Laird Superfood (NYSE American: LSF) has expanded its retail footprint at Walmart, rolling out Perform Coffee, Focus Coffee, K-Cups of both flavors, and its new Protein Creamer with Lion's Mane + CognatiQ® across more than 1,000 Walmart stores nationwide.
Perform Coffee and Focus Coffee use high-altitude Peruvian beans combined with functional mushroom and botanical extracts traditionally valued for adaptogenic support. The Protein Creamer provides 12 grams of plant-based protein per serving, MCT-rich coconut milk powder, lion's mane, CognatiQ® coffee fruit extract, and Aquamin®, a mineral-rich seaweed-derived complex.
Positive
- Walmart distribution surpasses 1,000 locations, expanding Laird Superfood’s U.S. retail presence for coffee and creamer products
Negative
- None.
Market Reaction – LSF
Following this news, LSF has gained 2.29%, reflecting a moderate positive market reaction. Argus tracked a peak move of +6.6% during the session. Our momentum scanner has triggered 9 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $4.06. Trading volume is very high at 3.2x the average, suggesting strong buying interest.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 14 | CFO resignation | Negative | +1.8% | CFO resignation effective August 31, 2026, with a permanent replacement search underway |
| Jun 25 | Protein Matcha launch | Positive | +12.3% | Protein Matcha launched with 10 grams of protein per serving |
| Jun 17 | Target retail expansion | Positive | +2.2% | Functional mushroom coffees expanded to Target stores nationwide |
| May 07 | Organic product relaunch | Positive | -7.3% | Prebiotic Daily Greens relaunched with USDA Certified Organic status |
| May 07 | Organic product relaunch | Positive | -7.3% | Prebiotic Daily Greens relaunched with USDA Certified Organic status |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Product and retail announcements were followed by positive reactions, while the Q1 earnings release was followed by a negative reaction.
Key Terms
adaptogens medical
bioavailable calcium medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Laird Superfood Launches Perform and Focus Coffee + Protein Creamer at Walmart Stores Across the Country
"Our mission remains to make functional and delicious everyday products accessible for everyone," said co-founders Laird Hamilton and Gabby Reece. "The standard is ingredients we would have in our own home and give to our family. Now, with Walmart, that continues."
Laird Superfood Perform Coffee
Perform Coffee is coffee unleashed. It begins with beans grown at high altitude in the Peruvian mountains, hand-picked at peak ripeness and perfectly roasted to a medium roast profile. After the beans are expertly ground, Laird Superfood adds a proprietary mix of organic functional mushroom extracts — from chaga, lion's mane, maitake, and cordyceps — traditionally valued for their adaptogenic properties. The result is a cup that supercharges the morning, delivers a delicious source of caffeine and antioxidants, and helps drinkers launch their best selves. The adaptogens are undetectable in taste, but the body feels them. Perform Coffee is also available at Walmart in K-Cups.
Laird Superfood Focus Coffee
Focus Coffee is coffee, curated. It begins with high-altitude grown, hand-picked Peruvian coffee beans, carefully roasted and ground for a full flavor and mellow body. Laird Superfood then blends in functional extracts of lion's mane mushroom and coffee cherry, along with rhodiola, a powerful root traditionally valued for helping the body manage stress. The result is a cup that elevates the morning and sharpens focus for the day ahead, with just the right amount of adaptogens working quietly behind the scenes. Focus Coffee is also available at Walmart in K-Cups.
Laird Superfood Protein Creamer
Protein Creamer is creamer, supercharged. It begins with a base of coconut milk powder, rich in energizing MCTs. Laird Superfood then adds a plant-based protein blend of pea, hemp and pumpkin seeds, delivering 12 grams of protein per serving. Functional benefits are brought by lion's mane mushroom, traditionally valued for focus and clarity; coffee fruit extract by CognatiQ®, studied for its ability to support sustained alertness; and Aquamin®, a seaweed-derived mineral complex that provides bioavailable calcium and more than 72 trace minerals. The result is a smooth, creamy cup that provides lasting mental and physical energy for whatever the day brings your way.
About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Co-founded by world-renowned big wave surfer Laird Hamilton in 2015 and selling its first products in 2016, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his co-founder, wife, former professional beach volleyball legend, bestselling author, and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.
PRESS CONTACT
Charlene Baghdadi
charlene@stanton-company.com
773-799-5542
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SOURCE Laird Superfood