LAIRD SUPERFOOD® EXPANDS PRODUCT LINE AT TARGET TO INCLUDE FUNCTIONAL MUSHROOM COFFEES

Laird Superfood (NYSE American: LSF) expanded its product line at Target stores nationwide to include Organic PERFORM Functional Mushroom Coffee and DEFEND Functional Mushroom Coffee.

Rhea-AI Summary

Laird Superfood (NYSE American: LSF) expanded its product line at Target stores nationwide to include Organic PERFORM Functional Mushroom Coffee and DEFEND Functional Mushroom Coffee. The launch supports its mission to make clean, functional superfoods more accessible.

PERFORM blends four mushrooms (chaga, lion's mane, maitake, cordyceps) with organic high-altitude Peruvian coffee for sustained energy and focus. DEFEND combines red reishi, maitake, olive leaf extract and agaricus powder with Peruvian coffee and provides 15% of daily vitamin D. Laird Superfood states it avoids natural flavors, toxic chemicals, and seed oils, and these coffees join existing creamers already sold at Target.

Argus Jun 17 session

+2.16% close to close Open Argus

Details

News Market Reaction – LSF

On Jun 17, the day this news came out, LSF closed 2.16% above the previous close.

Data tracked by StockTitan Argus for the Jun 17 session.

Key Figures

Vitamin D per serving: 15% of daily value

Vitamin D per serving

15% of daily value

DEFEND Functional Mushroom Coffee formulation

Historical Context

5 past events · Latest: May 14

5 events

1. May 14

   Q1 2026 earnings

   24h Move

   -7.3%

   Reported 20% sales growth and net income with lower gross margins.

2. May 7

   Product relaunch

   24h Move

   +5.7%

   USDA organic relaunch of Prebiotic Daily Greens with functional ingredients.

3. Apr 21

   Terrasoul acquisition

   24h Move

   -2.9%

   Closed Terrasoul deal funded by $60M preferred equity from Nexus.

4. Mar 26

   FY 2025 results

   24h Move

   -8.9%

   Reported 15% sales growth with continued net loss and margin compression.

5. Mar 12

   Navitas acquisition

   24h Move

   -4.0%

   Completed Navitas acquisition funded by $50M Series A preferred stock.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

functional mushrooms, chaga, lion's mane, maitake, +4 more

8 terms

functional mushrooms medical

"proprietary blend of four powerhouse mushrooms, including chaga, lion's mane, maitake and cordyceps functional mushrooms"

Functional mushrooms are edible fungi sold for claimed health benefits beyond basic nutrition, commonly used in supplements, drinks, and powders for effects like immune support, mental focus, or stress relief. They matter to investors because consumer demand, product pricing, supply constraints, and regulatory and scientific validation shape sales and profits—think of them like plant-based supplements or herbal teas whose popularity and proof of effect drive market value and risk.

chaga medical

"proprietary blend of four powerhouse mushrooms, including chaga, lion's mane, maitake and cordyceps"

Chaga is a woody fungus that grows on birch trees and is harvested, dried and sold as teas, powders or extracts used in traditional medicine and dietary supplements. It matters to investors because it represents a niche natural-health product whose sales rise and fall with consumer wellness trends, marketing claims and regulatory scrutiny — think of it like a specialty spice or herbal tea whose commercial value depends on demand and allowed health claims.

lion's mane medical

"proprietary blend of four powerhouse mushrooms, including chaga, lion's mane, maitake and cordyceps"

Lion's mane is a mushroom used in supplements and experimental medical products for its purported brain and nerve-supporting effects; it is often marketed like a natural tonic aimed at memory, focus, or nerve repair. Investors care because claims drive consumer demand, regulatory review, and clinical research needs, so products tied to lion's mane can affect sales, legal risk, and the value of companies developing or selling related supplements and therapies.

maitake medical

"proprietary blend of four powerhouse mushrooms, including chaga, lion's mane, maitake and cordyceps"

Maitake is an edible mushroom (Grifola frondosa) widely used as a culinary ingredient and as a dietary supplement for its reported health-supporting compounds. Investors watch it because demand for herbal ingredients can drive sales and valuations in food, supplement and biotech firms, while product claims, supply constraints, or regulatory review can affect revenue and risk much like a single popular ingredient shaping a packaged-food company’s fortunes.

cordyceps medical

"proprietary blend of four powerhouse mushrooms, including chaga, lion's mane, maitake and cordyceps"

Cordyceps are a group of fungi, with certain species used as natural ingredients in dietary supplements, functional foods, and investigational medicines; they are commonly promoted for energy, endurance and immune support. Investors watch cordyceps because consumer demand, clinical evidence and regulatory approval can drive sales or create safety and quality risks — think of it like a popular herbal ingredient that can boost product appeal but also bring supply and compliance challenges.

red reishi medical

"DEFEND Functional Mushroom Coffee includes red reishi and maitake mushroom extracts"

A medicinal mushroom species long used in traditional remedies, often sold as dried fungus, extracts or capsules and commonly called red reishi. For investors, it matters as a commercial ingredient whose popularity, scientific evidence, and regulatory status can drive sales, product labeling and recalls much like how a trending spice can boost or harm food brands; supply, quality and clinical claims also affect costs, liability and market value.

agaricus medical

"plus olive leaf extract and agaricus mushroom powder blended with high-altitude"

Agaricus is a genus of mushrooms that includes common edible varieties and species used as extracts in food, dietary supplements and medical research. Investors should care because products or studies involving agaricus can affect sales, regulatory scrutiny, intellectual property and supply chains for companies in agriculture, nutraceuticals and biotech — think of it as a raw ingredient or active component whose market and approval outcomes can change a company’s prospects.

vitamin D medical

"designed to support the body's natural defenses with 15% of the daily recommended vitamin D intake"

Vitamin D is a fat-soluble nutrient the body makes after exposure to sunlight and that is also supplied in foods and supplements; it helps the body absorb calcium and supports bone and immune health. For investors, vitamin D matters because scientific studies, clinical guidelines, regulatory approvals, and changing consumer demand directly affect sales of supplements, medicines, testing services and related healthcare products — much like how a weather forecast can shift demand for umbrellas.

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Nationwide Target Distribution Gives Consumers Access to Both PERFORM and DEFEND Functional Mushroom Coffees for Improved Mental Clarity and Sustained Energy

BOULDER, Colo., June 17, 2026 /PRNewswire/ -- Laird Superfood, Inc. (NYSE American: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has expanded its offerings at Target stores nationwide to include Organic PERFORM Functional Mushroom Coffee and DEFEND Functional Mushroom Coffee. This expansion is in line with the company's mission to make clean, functional, and delicious superfoods more accessible to more consumers.

Laird Superfood Organic PERFORM Functional Mushroom Coffee is designed to fuel sustained energy and mental focus. The proprietary blend of four powerhouse mushrooms, including chaga, lion's mane, maitake and cordyceps functional mushrooms and premium, organic, high-altitude Peruvian coffee supports energy and cognitive performance throughout the day. DEFEND Functional Mushroom Coffee includes red reishi and maitake mushroom extracts plus olive leaf extract and agaricus mushroom powder blended with high-altitude, hand-picked Peruvian coffee and is designed to support the body's natural defenses with 15% of the daily recommended vitamin D intake. Laird Superfood does not use any "natural flavors," toxic chemicals, or seed oils in its products.

"Target has been a key partner in getting Laird Superfood products into the hands of people who want to increase their energy and focus by enhancing their morning coffee routine, not changing it," said Jason Vieth, CEO of Laird Superfood. "DEFEND and PERFORM functional coffees are made with Peruvian coffee and functional mushrooms; they are the foundation of our brand and a core part of the routine our customers have embraced, now available nationwide at Target."

The functional mushroom coffees complement the Laird Superfood offerings at Target, which already include Laird Superfood Sweet & Creamy Superfood Creamer® with Functional Mushrooms and Organic Liquid Creamer in Vanilla and Caramel. 

For more information about new products, follow @LairdSuperfood on Instagram and @LairdSuperfood on TikTok. 

About Laird Superfood®
Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

PRESS CONTACT
Alafair Hall
alafair@stanton-company.com
415-730-9044

View original content to download multimedia:https://www.prnewswire.com/news-releases/laird-superfood-expands-product-line-at-target-to-include-functional-mushroom-coffees-302802729.html

SOURCE Laird Superfood

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What new Laird Superfood (LSF) products are now available at Target nationwide?

Laird Superfood added its Organic PERFORM Functional Mushroom Coffee and DEFEND Functional Mushroom Coffee to Target stores nationwide. According to Laird Superfood, these blends extend its functional coffee line alongside existing superfood creamers already carried by Target.

What is Laird Superfood PERFORM Functional Mushroom Coffee and what does it support?

PERFORM Functional Mushroom Coffee is designed to support sustained energy and mental focus. According to Laird Superfood, it combines four mushrooms—chaga, lion's mane, maitake and cordyceps—with organic, high-altitude Peruvian coffee to support energy and cognitive performance throughout the day.

What are the benefits of Laird Superfood DEFEND Functional Mushroom Coffee sold at Target?

DEFEND Functional Mushroom Coffee is formulated to support the body's natural defenses. According to Laird Superfood, it includes red reishi and maitake mushroom extracts, olive leaf extract and agaricus powder, plus Peruvian coffee, and provides 15% of the daily recommended vitamin D intake.

Does Laird Superfood use natural flavors or seed oils in its Target mushroom coffees?

Laird Superfood states it does not use any natural flavors, toxic chemicals, or seed oils in its products. According to Laird Superfood, this standard applies to its PERFORM and DEFEND Functional Mushroom Coffees now available nationwide at Target.

Which other Laird Superfood products are available at Target alongside PERFORM and DEFEND coffees?

Target also carries Laird Superfood Sweet & Creamy Superfood Creamer with Functional Mushrooms and Organic Liquid Creamer in Vanilla and Caramel. According to Laird Superfood, the new mushroom coffees are designed to complement these existing Target offerings.

How do Laird Superfood PERFORM and DEFEND coffees fit into consumers' morning routines?

PERFORM and DEFEND coffees are intended to enhance, not replace, consumers' usual coffee routines. According to Laird Superfood's CEO, these functional mushroom coffees use Peruvian coffee and mushrooms and are a core part of customers’ daily habits, now accessible at Target nationwide.