Lightspeed and Klaviyo launch integration to empower merchants with marketing automation

(Moderate)

(Very Positive)

Rhea-AI Summary

Lightspeed (NYSE:LSPD) announced an expanded partnership with Klaviyo, integrating Klaviyo’s B2C CRM directly into Lightspeed Retail. The integration syncs customer, sales, product, order, catalog, and coupon data in real time to power automated email, SMS, and omnichannel marketing campaigns.

Merchants can now run personalized lifecycle flows such as welcome, post-purchase, and re-engagement campaigns, aiming to strengthen customer relationships and help increase lifetime value, particularly in high-repeat verticals like apparel, footwear, and beauty.

News Market Reaction – LSPD

+1.94%

+1.94% Session close to close

In the Jun 30 session, LSPD gained 1.94%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds Klaviyo-powered automation directly into Lightspeed Retail, deepening marketi...

Analysis

This announcement adds Klaviyo-powered automation directly into Lightspeed Retail, deepening marketing capabilities for merchants in over 100 countries. It follows other integration updates; key risks remain adoption pace and competitive responses from rival commerce platforms.

Key Figures

Geographic reach: over 100 countries Founding year: 2005

2 metrics

Geographic reach over 100 countries Lightspeed platform footprint mentioned in the release

Founding year 2005 Year Lightspeed was founded in Montréal, Canada

Historical Context

5 past events · Latest: May 21 (Negative)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
May 21	Earnings results	Negative	-6.6%	Q4 and full-year results with ongoing net loss despite revenue growth.
May 07	Leadership & product	Positive	+3.8%	New CTO appointment and AI, payments, and wholesale product innovations.
Apr 29	Business divestiture	Neutral	+0.2%	Sale of non-core Upserve U.S. hospitality line for up to $81M.
Apr 09	Earnings call notice	Neutral	-1.1%	Announcement of date and time for fiscal 2026 results call.
Mar 31	Wholesale integration	Positive	+5.2%	Launch of Faire wholesale integration for access to over 100,000 brands.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent LSPD news has mostly seen price moves align with the underlying news tone, with product integrations and innovation updates often coinciding with gains.

Key Terms

omnichannel, crm, lifetime value, embedded payments

4 terms

omnichannel technical

"the unified omnichannel platform powering ambitious retail, golf and hospitality"

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

crm technical

"an expanded partnership with Klaviyo, the autonomous B2C CRM"

Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

lifetime value financial

"help increase lifetime value. By connecting Klaviyo to Lightspeed Retail"

Lifetime value is an estimate of the total profit a company expects to earn from a single customer over the full period that customer buys from the business. It matters to investors because it helps determine whether the money spent to acquire and keep customers will be recouped and generate profit—like checking whether the cost to win a new fan will be repaid by their purchases over years. A higher lifetime value implies more durable revenue and better returns on marketing and product investments.

embedded payments financial

"Lightspeed brings together point of sale, ecommerce, embedded payments, inventory"

Embedded payments are a way for businesses to accept and process money directly inside their own products or services, so customers can pay without leaving the app or website. For investors, this matters because it can increase sales, create steady transaction-based revenue, reduce friction for customers (like paying for a ride inside the ride-hailing app), and generate useful payment data that can boost profit margins and customer loyalty.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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06/30/2026 - 08:00 AM

MONTREAL, June 30, 2026 /PRNewswire/ - Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) ("Lightspeed" or the "Company"), the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, today announced the launch of an expanded partnership with Klaviyo, the autonomous B2C CRM. The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail, giving merchants a seamless and data-driven way to build stronger customer relationships and help increase lifetime value.

By connecting Klaviyo to Lightspeed Retail, Lightspeed enables merchants to automate personalized customer communications without manual data work or fragmented tools. The integration syncs customer, sales, and product data in real time so merchants can easily launch lifecycle flows such as welcome, post-purchase, and re-engage campaigns, as well as targeted omnichannel outreach.

"With this partnership, merchants can stop juggling multiple tools and start focusing on growth," said John Shapiro, Chief Product Officer at Lightspeed. "Lightspeed and Klaviyo give retailers marketing automation that's built in, reliable, and powered by their own store data so they can stay competitive and drive deeper customer experiences and repeat businesses."

"At Klaviyo, we believe data is the foundation of meaningful customer experiences," said Eddie O'Brien, Chief Partner Officer at Klaviyo. "Through this integration, Lightspeed's merchants have an integrated way to turn insights into action, helping them reach customers more effectively and grow with confidence."

This launch allows for automatic syncing of customer profiles, order history, catalog items, and coupons. Merchants can create automated campaigns such as welcomes, post-purchase messages, and re-engagement flows, all informed by in-store and online data.

The Lightspeed and Klaviyo's partnership can be especially impactful for retailers in high-repeat-value verticals such as apparel, footwear, and beauty, where retention and personalized outreach can drive growth. This integration is now available to Lightspeed merchants.

About Lightspeed

Lightspeed is the POS and payments platform powering businesses at the heart of communities in over 100 countries. As the partner of choice for ambitious retail, golf and hospitality entrepreneurs, Lightspeed helps businesses accelerate growth, deliver exceptional customer experiences, and run smarter across all channels and locations.

With fast, flexible omnichannel technology, Lightspeed brings together point of sale, ecommerce, embedded payments, inventory, reporting, staff and supplier management, financial services, and an exclusive wholesale retail network. Backed by insights, and expert support, Lightspeed helps businesses run more efficiently and focus on what they do best.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD), with teams across North America, Europe, and Asia Pacific.

Forward-Looking Statements

This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"), including information regarding Lightspeed's product offerings and partnerships. Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under our profiles on SEDAR+ at www.sedarplus.com and on EDGAR at www.sec.gov. Readers are cautioned to consider these and other factors carefully when making decisions with respect to Lightspeed's subordinate voting shares and not to place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are not guarantees of future performance and, while forward-looking statements are based on certain assumptions that Lightspeed considers reasonable, actual events and results could differ materially from those expressed or implied by forward-looking statements made by Lightspeed. Except as may be expressly required by applicable law, Lightspeed does not undertake any obligation to update publicly or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lightspeed-and-klaviyo-launch-integration-to-empower-merchants-with-marketing-automation-302813693.html

SOURCE Lightspeed Commerce Inc.

FAQ

What is the new Lightspeed (NYSE:LSPD) and Klaviyo integration announced on June 30, 2026?

The new integration links Klaviyo’s autonomous B2C CRM directly with Lightspeed Retail’s POS platform. According to Lightspeed, it brings real-time, automated email, SMS, and omnichannel marketing inside Lightspeed Retail, helping merchants manage data-driven campaigns without manual data work or multiple disconnected tools.

How does the Lightspeed (LSPD) and Klaviyo integration help merchants with marketing automation?

The integration enables merchants to automate personalized customer communications based on real-time store data. According to Lightspeed, merchants can launch lifecycle flows like welcome, post-purchase, and re-engagement campaigns, using synced customer, sales, and product data to support stronger relationships and potentially higher customer lifetime value.

What data syncs between Lightspeed Retail and Klaviyo in the new LSPD integration?

The integration automatically syncs customer profiles, order history, catalog items, and coupons between Lightspeed Retail and Klaviyo. According to Lightspeed, this real-time data connection lets merchants create targeted omnichannel campaigns informed by both in-store and online activity, supporting more relevant and timely customer outreach.

Which types of retailers benefit most from the Lightspeed (LSPD) and Klaviyo integration?

The integration may be especially impactful for high-repeat-value retailers like apparel, footwear, and beauty merchants. According to Lightspeed, these sectors rely heavily on retention and personalized outreach, and the new tools aim to help drive growth through better customer engagement and repeat business.

Is the Klaviyo integration for Lightspeed Retail (NYSE:LSPD) available to merchants now?

Yes, the Klaviyo integration is described as now available to Lightspeed merchants. According to Lightspeed, retailers using Lightspeed Retail can immediately connect Klaviyo to sync data, automate marketing flows, and run email, SMS, and omnichannel campaigns directly from their existing Lightspeed environment.