Life Time Opens Fifth Austin Athletic Country Club on December 31, Expanding in One of America's Fastest-Growing Metros

Rhea-AI Summary

Life Time (NYSE: LTH) opened a new 57,000-square-foot club, Life Time South Lamar, on December 31, 2025 in Austin's Bouldin development. The two-level facility features a signature co-ed wet suite (hot tub, cold plunge, hammam bench, steam room, sauna), outdoor relaxation overlooking West Bouldin Creek Greenbelt, and 125 weekly group classes at launch.

The club includes 30–35 dynamic personal trainers with a personality-based trainer matching system, boutique studios, LifeCafe with elevated dining and a planned Friday night tasting menu, and Life Time Kids Academy. This is Life Time's fifth Austin club and 34th in Texas.

Key Figures

Club size 57,000 square feet Life Time South Lamar facility footprint

Weekly classes at launch 125 weekly classes Programming at Life Time South Lamar opening

Texas destinations 34th destination in Texas Total Life Time locations in Texas after South Lamar

Austin clubs Fifth club in Austin Life Time locations in the Austin market

Trainers on site 30–35 Dynamic Personal Trainers Personal training staff at South Lamar

Kids Academy ages 3 months to 12 years Age range served by Life Time Kids Academy

Weekday hours 4 a.m. to 11 p.m. Monday–Friday operating hours at South Lamar

Weekend hours 6 a.m. to 10 p.m. Saturday–Sunday operating hours at South Lamar

Market Reality Check

$28.25 Last Close

Volume Volume 1,350,315 is below the 20-day average of 1,767,766 shares ahead of this opening news. normal

Technical Shares at $26.86 were trading below the 200-day MA of $28.23 before this announcement.

Peers on Argus

Peers showed mixed, mostly small moves, with changes from -2.06% (YETI) to 0.48% (PTON), suggesting this club-opening news is more company-specific than sector-driven.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 19	Club opening	Positive	+0.1%	Opened adults-only West Boca club emphasizing performance, recovery and community.
Dec 15	Club opening	Positive	+0.1%	Opened large Otay Ranch club in San Diego’s Otay Ranch community.
Dec 11	Marketing initiative	Positive	+0.9%	Released 2025 holiday gift guide for wellness-focused products and services.
Dec 04	Event announcement	Positive	-0.7%	Announced 2026 LT Games hybrid athlete competition with prize pool and limited field.
Dec 01	New lease	Positive	-2.3%	Signed lease for large Gowanus Wharf Brooklyn club with extensive amenities.

Pattern Detected

Recent positive operational and growth headlines have generally seen modest, mixed share reactions, with some divergence on expansion news.

Recent Company History

This announcement of a new Austin South Lamar club follows a steady stream of growth and brand-building news. Since December 1, 2025, Life Time has signed a large Brooklyn lease, launched the LT Games competition, promoted a holiday gift guide, and opened new clubs in Chula Vista and Boca Raton. These updates highlight continued expansion of athletic country clubs and experiential offerings. Share reactions to these largely positive developments have been modest and mixed, framing today’s opening as another step in that ongoing growth trajectory.

Market Pulse Summary

This announcement highlights Life Time’s continued expansion with its fifth Austin club and 34th Texas destination, emphasizing social connection, recovery, and premium wellness experiences in a 57,000‑square‑foot facility. In context of recent new clubs and leases, it reinforces a growth-focused strategy. Investors may watch how added locations contribute to membership trends, in‑center revenue, and margins discussed in recent filings, alongside any further insider activity or new development commitments.

Key Terms

hammam bench medical

"Signature shared wet suite with hot tub, cold plunge, hammam bench (large, heated stone..."

A hammam bench is a flat, often heated stone or marble seat found in a traditional steam bath (hammam) used for sitting or lying during cleansing and massage rituals. For investors, it signals the presence of specialized spa infrastructure and recurring maintenance or capital‑goods spending in hospitality and wellness businesses—think of it as a core piece of equipment, like a stove in a restaurant, that helps generate service revenue and influences refurbishment costs.

AI-generated analysis. Not financial advice.

New 57,000-square-foot Austin South Lamar location brings lifestyle-focused experiences with fitness, recovery, shared wet suite, social events, 125 weekly classes and much more

Key Highlights:

• Life Time South Lamar opens December 31 as Austin's newest luxury wellness and social destination, featuring a striking two-level design inside The Bouldin development.
• Signature shared wet suite with hot tub, cold plunge, hammam bench (large, heated stone for relaxation), steam room and sauna in a co-ed social setting anchors the club.
• Club launches with 125 weekly classes, a chef-led LifeCafe including a future fine-dining tasting menu, and personalized trainer matching system using personality assessments.
• Link to Images of Life Time South Lamar here

AUSTIN, Texas, Dec. 31, 2025 /PRNewswire/ -- Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, today announced the December 31 opening of Life Time South Lamar within The Bouldin development at the heart of one of Austin's most energetic neighborhoods. Life Time South Lamar represents the company's ongoing expansion in high-growth, culturally influential cities and a new generation of clubs that are even more focused on blending social connection, high-end wellness, and elevated, community-driven lifestyle experiences.

"Our new South Lamar destination reflects Life Time's ongoing commitment to aligning with the lives of health-minded consumers in growing, urban markets. Austin, in particular, has seen a wave of focus on wellness, luxury, and community and we're thrilled to add our fifth club here," said Parham Javaheri, EVP, President of Club Operations and Chief Property Development Officer "We've always created spaces for more than just workouts — and now, with an even more intentional focus, we're designing incredible spaces where members live their lives, connect with others, and experience wellness in new and meaningful ways."

The 57,000-square-foot Life Time covers two floors of the mixed-use Bouldin project in the booming South Lamar corridor, with expansive natural light and an elevated aesthetic fitting for one of Austin's most active neighborhoods.

Blending luxury, healthy community and athletic performance, a standout feature at Life Time South Lamar is the signature co-ed wet suite offering a hot tub, cold plunge, a hammam bench (large, heated stone for relaxation), sauna and steam room in a central, social environment. It also features an outdoor relaxation area overlooking the West Bouldin Creek Greenbelt with views of downtown Austin. This signature space is at the heart of the second floor, creating a one-of-a-kind recovery experience.

Other highlights include:

• Dynamic workout floor featuring free weights, Olympic lifting platforms and hundreds of pieces of cardio and resistance equipment
• Dedicated small group training spaces for Life Time's signature Alpha, GTX and Ultra Fit formats
• 30–35 Dynamic Personal Trainers standing by to help members reach their wellness goals
• LifeCafe with indoor/outdoor seating and elevated culinary offerings coming soon
• Boutique studios for yoga, Pilates, barre and signature formats
• 125 weekly group classes at opening, with plans to expand
• Life Time Kids Academy for ages 3 months to 12 years

"We've meticulously created every space within Life Time with an upscale yet hip and fun vibe, and luxury without pretense," said Leon Fukushima, Club Leader of Life Time South Lamar. "Our goal is for people to not just come here to train, but to meet their current and future friends, business associates, or partners here. That sense of community is built into every design decision we've made."

Research consistently shows that social support and a sense of belonging are important factors in adopting and maintaining healthy habits. Life Time South Lamar incorporates this principle by designing spaces and programs that encourage interaction and shared experiences. At South Lamar, an emphasis on social events and communal spaces are intended to foster connection.

A New Approach to Personal Training
With a focus on creating the best experiences with Life Time's Dynamic Personal Trainers, each trainer at South Lamar has completed a personality assessment, with the option for members to do the same. This allows club leaders to strategically match each client with the trainer whose coaching style best supports their goals, creating a more personalized, effective training relationship from day one.

Elevated Culinary Program with a Friday Night Tasting Menu
Life Time has appointed a dedicated in-house Chef Von Dyer to lead the club's food and beverage experience. Following the opening period, the club will debut a Friday Night Fine Dining Tasting Menu complete with curated wine pairings.

Life Time South Lamar marks the company's 34th destination in Texas and its fifth club in the Austin market, further expanding the brand's presence in one of its fastest-growing states and representing a new health and wellness hotspot.

The club is located at 1301 South Lamar, Suite 1301. Hours of operation are Monday through Friday from 4 a.m. to 11 p.m. and Saturday and Sunday from 6 a.m. to 10 p.m.

For more information about Life Time, visit www.lifetime.life, follow on social media at Facebook, Instagram and LinkedIn, or download the complimentary Life Time App.

About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its more than 185 athletic country clubs across the U.S. and Canada, the complimentary and comprehensive Life Time app featuring its L•AI•C™ AI-powered health companion, and more than 30 iconic athletic events. Serving people ages 90 days to 90+ years, the Life Time ecosystem uniquely delivers healthy living, healthy aging, and healthy entertainment experiences, a range of unique healthy way of life programs, highly trusted LTH nutritional supplements and more. Recognized as a Great Place to Work^®, the company is committed to upholding an exceptional culture for its 43,000 team members.

View original content to download multimedia:https://www.prnewswire.com/news-releases/life-time-opens-fifth-austin-athletic-country-club-on-december-31-expanding-in-one-of-americas-fastest-growing-metros-302650975.html

SOURCE Life Time, Inc.

FAQ

When did Life Time (LTH) open the South Lamar club in Austin?

Life Time South Lamar opened on December 31, 2025.

What are the size and key amenities of Life Time South Lamar (LTH)?

The club is 57,000 square feet over two floors with a co-ed wet suite, outdoor relaxation, boutique studios, and 125 weekly classes.

How many Life Time clubs are in Austin and Texas after the South Lamar opening (LTH)?

After the opening, Life Time has its fifth club in Austin and its 34th destination in Texas.

What personal training features does Life Time South Lamar (LTH) offer?

The club has 30–35 dynamic personal trainers and uses personality assessments to match members with trainers.

Will Life Time South Lamar (LTH) offer food and dining services?

Yes — a LifeCafe with indoor/outdoor seating at opening and a planned Friday Night fine-dining tasting menu led by in-house chef Von Dyer.