Sporty, Styled Up: Category Leaders Life Time and EVEREVE Unveil Exclusive Capsule Collection Designed for Real Life; Available January 22
Rhea-AI Summary
Life Time (NYSE:LTH) and EVEREVE announced an exclusive capsule collection designed for real life, with the collection available January 22. The collaboration positions both brands in the active lifestyle and styled-wear space and targets customers seeking versatile, everyday athletic-inspired apparel.
The capsule emphasizes sport-forward design and practical styling intended for cross-functional wear across fitness and daily activities.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
LTH fell 2.63% while peers were mixed: MAT -2.04%, PLNT +0.74%, GOLF +3.42%, PTON -5.47%, YETI -0.56%. With no peers in the momentum scanner and mixed directions, trading appeared stock-specific rather than a coordinated sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 31 | Club opening | Positive | -1.0% | Opened 57,000‑sq‑ft Life Time South Lamar club in Austin. |
| Dec 30 | Wellness survey | Positive | -0.5% | Released 2026 wellness survey showing higher focus on wellbeing. |
| Dec 19 | Club opening | Positive | +0.1% | Opened adults-only West Boca club with new CTR class. |
| Dec 15 | Club opening | Positive | +0.1% | Opened Otay Ranch club adding >135,000 sq ft and ~200 jobs. |
| Dec 11 | Marketing campaign | Positive | +0.9% | Published 2025 holiday gift guide for wellness-focused products. |
Recent company news (club openings, wellness initiatives, marketing) has generally been positive, with share reactions modest and sometimes negative, suggesting operational updates have not consistently driven strong upside moves.
Over late 2025, Life Time (LTH) focused on expanding its club footprint and brand engagement. New clubs opened in Austin, Boca Raton, and Chula Vista, adding sizable square footage, amenities, and jobs. Marketing and engagement efforts included a wellness survey highlighting that 82% of respondents plan to focus more on wellbeing and a holiday gift guide. Despite these positive operational milestones, stock reactions around these announcements were mostly muted, with several slight declines or small gains.
Market Pulse Summary
This announcement centers on a scheduled conference presentation and webcast access, offering visibility rather than a direct financial or operational shift. For LTH, context includes trading below its 200-day MA and about 23.72% under its 52-week high. Recent news has focused on club openings and wellness branding with mostly muted price reactions. Investors may watch how future operational metrics and expansion updates interact with this communication backdrop.
AI-generated analysis. Not financial advice.
The two leaders in wellness and fashion introduce 15-piece women's collection that blends strength and style for everyday life
Launching January 22, 2026 in EVEREVE stores, select Life Time destinations and online, the 15-piece LIFE TIME x EVEREVE capsule collection reflects a shared belief that strength and style are essential, interconnected parts of modern life. Designed by EVEREVE's team, each piece has been created for women who move through their days with purpose.
"As a Life Time member and superfan, I've experienced firsthand how this brand empowers women to keep moving forward physically, mentally, and emotionally," said Megan Tamte, EVEREVE Co-Founder, Co-CEO, and Chief Brand Officer. "EVEREVE has always been about helping women feel confident and capable in their everyday lives. Creating this collection together with Life Time felt like a natural expression of that shared purpose."
Where Style Meets Strength in Real Life
At its core, the LIFE TIME x EVEREVE collection supports women who are evolving in their wellness journeys, personal style, and sense of self—meeting them where they are and helping them move forward with confidence and ease.
Rooted in the idea of "Sporty, Styled Up," the collection reimagines how athletic-inspired pieces show up in everyday life. Rather than designing pieces for a single moment of the day, each piece is meant to move seamlessly from workouts to work to whatever comes next.
This collaboration reflects the reality of modern life: women move fluidly through their days, and their clothing should move with them. Each piece is designed to deliver comfort, confidence, and polish without compromise.
"Our members continually share that when they feel strong and confident, they show up differently in every part of their lives," said Julie Seymour, Senior Director of Apparel at Life Time. "This first-of-its-kind collaboration with EVEREVE truly extends that feeling inside and outside of our clubs, delivering something truly unique for our members and EVEREVE shoppers to feel sporty and styled-up for any part of their days."
The EVEREVE × LIFE TIME capsule includes:
- Versatile tanks, tees, and sweatshirts designed for workouts, errands, and everyday wear, featuring thoughtful details like decorative patches and country club-inspired motifs.
- On-trend accessories including baseball and trucker hats, crew socks, and canvas bags that elevate casual looks with intention
- A wide-leg pant made from a soft French Terry three-yarn blend, offering modern structure with all-day comfort
The LIFE TIME x EVEREVE capsule collection launches January 22, 2026 at 113 EVEREVE locations, 29 select Life Time locations, and online at evereve.com and shop.lifetime.life. Prices range from
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its 185 athletic country clubs across the
About Evereve
EVEREVE is a women's fashion retailer that helps customers feel confident and current by delivering styling made personal. Mixing a little edge into the everyday, they thoughtfully curate apparel and accessories from over 150+ brands, including their own best-selling line. By interpreting the trends for real life, EVEREVE delivers modern, wearable style for a wardrobe that reflects who their customers are today, and where they're headed next. Founded in