Callum Ilott Delivers Extraordinary Comeback as SEGG Media Brands Shine at Portland

Rhea-AI Summary

SEGG Media Corporation (NASDAQ: SEGG) showcased strong performance at the BitNile.com Grand Prix of Portland through its sponsored drivers. Callum Ilott delivered a remarkable comeback, climbing from P24 to finish P6 in his PREMA Racing Chevrolet, matching his career-best result. Louis Foster finished P13 despite early setbacks, maintaining his lead in the 2025 INDYCAR Series Rookie of the Year standings.

The company's brands, Lottery.com and Sports.com, gained significant visibility through strategic logo placements on vehicles, helmets, and race suits across both the NTT INDYCAR and INDY NXT series. Rookie Seb Murray finished P16 in his Portland debut in the INDY NXT series, despite being involved in a first-turn incident.

A Media Snippet accompanying this announcement is available by clicking on this link.

PORTLAND, Ore., Aug. 11, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”)- brands Lottery.com and Sports.com were flying high and prominently displayed across the NTT INDYCAR and INDY NXT by Firestone paddocks this weekend as SEGG Media-backed drivers delivered strong performances in the final road course race of the 2025 season at the BitNile.com Grand Prix of Portland.

Callum Ilott – P6 (PREMA Racing / IndyCar)

Driving the No. 90 PREMA Racing Chevrolet, Ilott delivered a stunning performance, climbing 18 positions from his P24 starting spot to finish sixth — matching his career-best result and securing PREMA’s fourth consecutive top-10 finish. The result also marked Ilott’s second consecutive P6 after his strong showing at Laguna Seca.

Both Ilott and teammate Robert Shwartzman started deep in the field (P24 and P25) but executed a bold alternate-tire strategy, pitting under the first caution and running red-sidewalled Alternate tires to the finish. Ilott kept himself in contention throughout the 110 laps, surviving multiple restarts and capitalizing on late-race incidents to secure another top-tier result.

“The team nailed the strategy and the pit stops. Gaining that many spots felt very similar to Laguna, and it’s great to have that consistency heading into the final rounds,” said Ilott.

Ilott’s helmet prominently featured the Lottery.com logo front and center, furthering SEGG Media’s on-screen visibility.

Louis Foster – P13 (Rahal Letterman Lanigan Racing / IndyCar

After qualifying P17 due to an untimely red flag, Foster’s race was compromised early when he was spun by another competitor on lap eight. Despite the setback, he recovered to finish 13th in the 27-car field, setting the seventh-fastest lap of the race and maintaining his lead in the 2025 INDYCAR Series Rookie of the Year standings with two races remaining.

“It was a tough weekend but could have ended up a lot worse given everything that happened,” Foster said. “We moved back up to P13 in the end so I’m happy with that. It’s a good result from where we were after the incident. It’s disappointing because it was another weekend where something outside of our control hurt our chances, but we’ll move on to the ovals.”

Foster’s Sports.com branding appeared on both front wing end plates of his car and on the chin of his helmet, delivering high-visibility broadcast moments throughout the event.

Seb Murray – P16 (Andretti Cape / Indy NXT)

In his Portland debut, Seb Murray started just outside the top 10 but was caught up in a Turn 1, Lap 1 incident that forced him down the order. Despite damage and tire degradation issues, he brought the car home in P16, gaining valuable race mileage ahead of the season’s final two rounds on ovals.

“We had a great launch but got tangled up in the Turn 1 crash and were forced to take the escape road. After that, I just didn’t really have the pace I needed, but we’ll regroup for the next two rounds,” Murray said.

Murray’s car carried Lottery.com branding prominently on the rear spoiler, Sports.com on the front wing upper plane, and both brands on his race suit, undergarments, and helmet — giving SEGG Media full-spectrum representation in the Indy NXT paddock.

SEGG Logo Placement Recap

• Louis Foster — Sports.com on both front wing end plates; Sports.com on chin of helmet.
• Callum Ilott — Lottery.com front and center on crash helmet.
• Seb Murray — Lottery.com on rear spoiler; Sports.com on front wing upper plane; both brands on undergarments and race suit; Lottery.com on helmet.
  

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What was Callum Ilott's finishing position at the 2025 BitNile.com Grand Prix of Portland for SEGG Media?

Callum Ilott finished in P6, climbing 18 positions from P24, matching his career-best result and securing PREMA's fourth consecutive top-10 finish.

How did SEGG Media's brands gain visibility during the Portland Grand Prix?

SEGG Media's brands were displayed through strategic logo placements including Lottery.com on Ilott's helmet, Sports.com on Foster's front wing end plates, and both brands on Murray's race suit, undergarments, and vehicle components.

What was Louis Foster's performance at the 2025 Portland Grand Prix?

Foster finished P13 after being spun by another competitor on lap eight, setting the seventh-fastest lap of the race while maintaining his lead in the 2025 INDYCAR Series Rookie of the Year standings.

How did Seb Murray perform in his Portland debut for SEGG Media?

Murray finished P16 in his Portland debut after being caught in a Turn 1 incident on the first lap, facing challenges with damage and tire degradation throughout the race.